Best Cover Letter Tips for 2024

These 12 cover letter tips will help you learn what to include in a cover letter so you’re one step closer to landing your next job.

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1. Write a unique cover letter for each application

You may have already asked yourself: do I even need a cover letter when applying for jobs? The answer is yes.

According to our recent survey, the majority of hiring managers say cover letters are important in their decision to interview a candidate. Plus, 73% say it’s important, fairly important, or very important to customize your cover letter.

So, each cover letter you send out should address how you align with that specific company’s needs. Your letter should demonstrate how you can help the company overcome the challenges it faces and ultimately reach its goals.

Don’t just claim you’re the best fit for the job either. Explain how your experience and skills position you to do the job well, and what value you can bring to the team.

How to write a cover letter

Dread writing cover letters? Read our guide to learn how to write a great cover letter that convinces hiring managers you’re the ideal person for the job.

Read Our Guide

Customizing your cover letter to target the job description is much more compelling than sending out a generic overview of your qualifications (and more likely to get you to the interview stage).

While this process might sound daunting, it doesn’t have to be. Using an online cover letter builder makes it easy to generate unique letters in minutes, and you can also create a cover letter template and swap out company-specific details (you still need to do a little research, though).

Remember, hiring managers can easily tell if you wrote a cover letter specifically for their job listing, or sent a generic letter.

2. Keep your cover letter to one page

Hiring managers don’t want to read a multi-page cover letter. Anything more than one page comes off as rambling or bragging.

In fact, the ability to communicate important information in fewer words is a valuable communication skill for many industries, so take this opportunity to demonstrate that skill in your cover letter.

Write 250–450 words in 3–4 paragraphs to hit the cover letter length preferred by hiring managers and recruiters.

3. Address the hiring manager by name

When addressing your cover letter, don’t write “To Whom It May Concern” or “Dear Sir/Madam.” Both greetings are old-fashioned and impersonal.

Instead, try to find out the hiring manager’s name, and address your cover letter to them directly. If their name isn’t in the job posting, explore the company’s website or Linkedin to find out who you would report to in this position.

You can even call or email the company’s human resources department to ask for the hiring manager’s name for your cover letter.

4. Quickly establish yourself as a qualified applicant

Many hiring managers will just skim your cover letter, so it needs to get straight to the point. Make sure to start your cover letter off with your strongest qualifications for the specific role.

Prove you’re qualified for the job quickly by highlighting your years of relevant experience and greatest professional skills as you introduce yourself. Then explain how that experience and skill set make you the right fit for the position.

Here’s an example of how to show you’re ready to make an immediate impact at a new company:

5. Expand on your resume, but don’t repeat it

A cover letter that just rephrases the content of your resume misses the purpose of a cover letter. If your cover letter lacks the compelling pitch necessary to make a strong impression, employers might simply overlook your application.

A well-written resume neatly lays out your experience, skills, education, and accomplishments in organized sections and bullet points. Your cover letter, on the other hand, should expand on your resume by explaining how your experience is relevant to the target company and why hiring you is a good idea.

Try expanding on your resume in your cover letter with these strategies:

• Give more details about one (or more) of your job-specific accomplishments
• Explain how your experience can help solve the company’s problems or increase its effectiveness
• Discuss current issues in your industry to demonstrate expertise

For example, the following candidate demonstrates how their experience with the latest software (listed in the skills section of their resume) will add value to the company:

6. Include hard numbers in your accomplishments whenever possible

Both your resume and cover letter should contain hard evidence of your accomplishments, ideally using numbers.

For example, instead of just saying that you “increased sales,” you could write that you “increased sales by 20%”.

Quantifying your accomplishments with data makes your experience easier for readers to understand. If your achievements are notable, your cover letter (and resume) will ultimately be much more convincing.

You can quantify your achievements with numbers that show:

• how you contributed to company goals (like sales, production, expense saving, or customer satisfaction targets)
• the amount of money you handled
• how many people you’ve managed, trained, or onboarded
• the number of customers handled per day, size of budgets managed, or KPIs achieved

7. Demonstrate that you’re a culture fit

If you seem like a good culture fit to a hiring manager, you’re immediately much closer to getting a job offer.

To learn about a company’s culture (and whether it’s a good match for you), check the company’s website and social media profiles. On the company’s:

• Website: look for “About” or “Hiring” pages. These pages usually have a mission statement, communicate core values, and explain exactly the types of people it’s hoping to hire.
• Blog and social media: gauge its public-facing voice, image, and culture. Is it fun and quirky, serious and business-like, or a mix of both?

Tailor your cover letter’s tone and language to reflect the values, principles, beliefs, and attitudes in the company’s materials. Think about matching visual cues, too — for instance, if the company’s website is minimal, consider using a simple cover letter template.

8. Use strong action verbs to convey your expertise

Fill your cover letter with action verbs that describe your contributions at past companies. Action verbs effectively convey your leadership, talent, and initiative, and highlight the way you actually performed your duties.

Compare the following examples:

In these examples, “cultivated” better illustrates your active role in forming and maintaining business relationships. “Met” simply says that you were present during meetings and makes the reader wonder what you contributed.

9. Use the most appropriate writing tone for the job you want

Your writing tone should reflect the level of job you’re applying for, as well as what’s expected in your industry.

Let’s say you’re writing a cover letter for an entry-level position at a start-up and you lack relevant work experience. Your tone should express your enthusiasm, adaptability, and highlight a bit of your personality.

Here’s a good example taken from a college student’s cover letter:

And if you’re applying for a senior management position at a Fortune 500 company, your tone should be professional. Your writing should express how you’re distinctly qualified for the role. Your qualifications as an aspiring corporate professional are more critical than your enthusiasm because they prove you can actually do the job.

Here’s how a candidate for a high-powered managerial position might start their cover letter:

10. Match your cover letter to your resume

Your cover letter’s design features, like font and color scheme, should match those of your resume. This helps your application feel consistent and polished. To simplify things, try downloading a cover letter template and pairing it with a matching resume template.

Using a template with an attractive cover letter header also helps your application stand out.

11. Show some personality, but not too much

Your cover letter is where you provide a glimpse of what you’re like in a professional setting.

Avoid unnatural, overly formal language like: “I would like to express my sincerest interest in this stimulating position.” Remember that you’re writing to another person, so you shouldn’t sound too stiff or robotic.

Instead, explain why you’re personally interested in the job, whether it’s the company culture or the work itself. If you can showcase why you’d be a good fit at the company, you’ll be more likely to get a job offer.

12. Finish with a call to action

As you close your cover letter, don’t be shy about requesting an interview. Give the hiring manager your contact information (email and phone number) as a reminder of the best way to contact you, and say that you look forward to an interview.

You can also mention something specific you’d like to discuss with the hiring manager as a way to get them interested in continuing the conversation. For example, you could say:

I’d welcome a chance to discuss my client retention strategy in further detail in an interview and share how I broke my company’s sales record in my first 3 months.

Then, finish with a polite and friendly sign-off. When in doubt, “sincerely” always works, but “respectfully” and “best” are also good options.

What a cover letter should look like in 2024

This cover letter example shows what a great cover letter should look like:

Note how this applicant uses hard numbers and examples to demonstrate their expertise.

Cover letter tips checklist (updated yearly)

Want to make sure you hit all of the tips for a cover letter we’ve outlined in this article, plus a few extra best practices? Use our cover letter checklist directly on the page, or make a copy of our checklist in Google Docs and use it later.