Marketing Cover Letter Example
Written By Ida Pettersson
Reviewed By Conrad BenzMarketers help businesses reach consumers through a number of different channels. Use our marketing cover letter example and writing tips to guide you in proving to hiring managers exactly how you can help their organization grow.
Want a fresh design for your cover letter? Download a new cover letter template from our collection.
Want a fresh design for your cover letter? Download a new cover letter template from our collection.
Want a fresh design for your cover letter? Download a new cover letter template from our collection.
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Marketing Cover Letter Template
Copy-paste Marketing Cover Letter (Text Format)
- Entry
- Mid
- Senior
FIRST AND LAST NAME
Email: your.email@email.com
Phone: (123) 456-7891
Address: Street, City, State
LinkedIn: linkedin.com/in/yourprofile
[Today’s Date]
[Hiring Manager’s Name]
[456 Company Address]
[Company City, State XXXXX]
[(XXX) XXX-XXXX]
[hiring.manager@gmail.com]
Dear [Mr./Mrs./Ms./Mx.] [Hiring Manager’s Name],
I am writing to express my strong interest in the entry-level marketing position at InnovateX Solutions. As a recent graduate with a Bachelor’s degree in Marketing from California State University, I am excited about the opportunity to contribute my skills and fresh perspective to your dynamic team.
During my academic career, I developed a solid foundation in marketing principles, digital marketing strategies, and data analysis. I have hands-on experience with social media marketing campaigns and content creation through various university projects and internships. My coursework in consumer behavior and market research has honed my analytical skills, enabling me to derive meaningful insights from data.
What particularly draws me to InnovateX Solutions is your innovative approach to influencer marketing and user-generated content campaigns. I admire how your team consistently delivers impactful campaigns that resonate with your target audience. I am eager to learn from your experienced professionals and contribute my creativity and enthusiasm to help drive your marketing initiatives forward.
Key skills I will bring to this role include:
- Proficiency in digital marketing tools such as Google Analytics and Hootsuite
- Strong written and verbal communication skills
- Experience with content creation and basic graphic design using Canva
- Ability to work collaboratively in a team environment
- Keen attention to detail and excellent organizational skills
I am excited about the possibility of joining InnovateX Solutions and helping to create innovative marketing solutions that drive growth and engage customers. Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to your team’s success.
Sincerely,
[Your Name]
[Today’s Date]
[Hiring Manager’s Name]
[341 Company Address]
[Company City, State xxxxx]
[(xxx) xxx-xxxx]
[hiring.manager@gmail.com]
Dear [Mr./Mrs./Ms.] [Manager’s Name],
I’m writing to express my interest in the Marketing Manager position posted on LinkedIn. Over the past 6 years, I’ve gained experience leading multi-disciplinary teams while delivering actionable solutions in the form of marketing reports, effective campaigns, customer analytics, segmentation, and insights.
Currently, in my role at Claydon Heeley as a Business Consultant, I’ve successfully increased sales from $8,000 to $25,000 in 10 months. I’m fiercely competitive in my approach, and I can handle complex situations from both a strategic and a tactical perspective. As a Digital Marketing Expert, I increased followers on social media by 150% and grew overall sales by $47,000.
Additionally, I am able to identify and fully develop any marketing opportunity that comes my way. With my previous employer, The Boston Herald, I constantly exceeded all goals, and I was valued for my ability to deal with complex situations by coming up with unique and fresh solutions. I was responsible for managing sales projects, implementing cost-saving programs, and forging enduring relationships with local organizations.
I’m keen to join your company as you offer applicants an array of impeccable career and growth opportunities. I also possess excellent management skills including negotiating, building client relationships, resolving disputes, and critical thinking.
I would be grateful for the opportunity to showcase my abilities further at a personal interview. Please feel free to contact me by email or phone.
Sincerely,
[Your Name]
[Today’s Date]
[Hiring Manager’s Name]
[456 Company Address]
[Company City, State XXXXX]
[(XXX) XXX-XXXX]
[hiring.manager@gmail.com]
Dear [Mr./Mrs./Ms./Mx.] [Hiring Manager’s Name],
I’m reaching out regarding the Senior Marketing Director position at GlobalReach Innovations. With over 15 years of experience steering high-impact marketing campaigns and driving substantial revenue growth, I’m eager to bring my expertise to your forward-thinking team.
In my current role as Head of Digital Marketing at TechPro Solutions, I’ve spearheaded initiatives that have consistently outperformed industry benchmarks:
Orchestrated a comprehensive rebrand that elevated our market position, resulting in a 40% increase in brand recognition and a 25% boost in customer acquisition.
Pioneered an AI-driven personalization strategy, enhancing customer engagement by 60% and increasing conversion rates by 35%.
Led the development and execution of an omnichannel marketing approach, integrating traditional and digital channels to achieve a 50% improvement in ROI across all campaigns.
Your recent expansion into emerging markets and focus on sustainable tech solutions aligns perfectly with my passion for innovative, purpose-driven marketing. I’m particularly impressed by GlobalReach’s commitment to reducing its carbon footprint while expanding its global presence – a challenge I’m well-equipped to tackle.
I’m excited about the prospect of leveraging my experience to drive GlobalReach Innovations’ marketing efforts to new heights. I’m confident that my strategic vision and proven track record make me an ideal candidate to lead your marketing initiatives.
Thank you for your consideration. I look forward to discussing how my expertise can contribute to GlobalReach’s continued success and growth.
Sincerely,
[Your Name]
Marketing cover letter writing tips
You’re an expert when it comes to selling products and services, but selling yourself in a job application is a bit more challenging.
Pair your resume with a stellar marketing cover letter to convince employers why you’d be an indispensable member of their marketing team.
Here are three tips for writing a marketing cover letter to increase your chances of getting a callback:
1. Highlight marketing skills
Because marketing encompasses various jobs, your duties will vary depending on the role. However, the ideal marketing cover letter highlights your marketing expertise along with a good mix of hard and soft skills.
For example, collaboration and time management skills are critical soft skills for working with other marketing professionals and delivering projects on time.
Showcase your job-specific skills to help employers immediately recognize you meet their technical requirements.
For example, knowledge of social media sites and paid advertising tools are technical skills that complement your marketing skills.
Here are key marketing skills to include in your cover letter:
- Creativity
- Customer service skills
- Organizational skills
- Sales skills
- Attention to detail
- Flexibility
- Problem-solving skills
- Decision-making
- Communication skills
- People skills
- Google Drive and Microsoft Office (Excel, Outlook, and Word)
- Accounting software (Intuit QuickBooks)
- Content workflow software (Atlassian JIRA, Trello, and Asana)
- Customer relationship management software (Oracle Eloqua, Blackbaud The Raiser’s Edge, and Salesforce)
- Project management software (Confluence, Microsoft SharePoint, and Microsoft Project)
- Sales and marketing tools (Google Analytics, Adobe Marketo Engage, Semrush, and Ahrefs)
- Graphics or imaging software (Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign)
2. Provide examples of achievements (with numbers)
To write a great marketing cover letter, show prospective employers how your skills and experience directly benefit their businesses. But don’t just say what you can do, show them with hard numbers.
Provide examples of your marketing achievements, and use figures to back them up. Doing so gives them a sense of what you can contribute to their workflow, and it shows you’re results-driven.
Here are some examples of adding hard numbers to bullet points:
- Assisted clients with business plan, purchase, branding, advertising, remodeling, and marketing, increasing monthly sales from $8,000 to $47,000 in 10 months
- Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%
- Implemented efficiency and cost-saving programs for the editorial, production, and sales processes of three magazines, increasing profitability by 10% on average
3. End with a convincing closing statement
Knowing how to end your cover letter can change the entire tone of your job application. So you need to craft a compelling closing statement that entices the hiring manager to schedule an in-person meeting to learn more about you.
A strong closing statement expresses enthusiasm for the job, reiterates how your skills can add value, and requests an interview.
Here’s how to write a convincing closing statement for your marketing cover letter:
- Show your passion for the job by stating what about the role interests you most. For example, if you use their product in your personal life, explain how much it has helped you.
- Focus on what your prospective employer has to gain from your employment, rather than what they can do for you. For example, connect the accomplishments on your resume to the job description in your cover letter to show you can adapt your skills for the benefit of their company.
- Thank the hiring manager for their time.
- Include a call to action to encourage them to reach out. For example, “I look forward to speaking to you. You can reach me at (453) 074-1701 or gustave.grimm@email.com.”
- Sign off with “Sincerely,”.
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Marketing Cover Letter Example
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