Generic Cover Letter Template & Examples for 2025

While tailoring your cover letter for each job is ideal, there are situations where a general cover letter can save you time and effort.

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Generic cover letter template

Here’s a professional generic cover letter template you can use to apply to any job:

What is a generic cover letter?

A generic cover letter is a cover letter that doesn’t mention a specific company or job title. Unlike tailored cover letters, it stays exactly the same no matter who receives it.

A generic cover letter has three defining characteristics:

1. No company names or specific job titles
2. Focuses on transferable skills, not job requirements
3. Stays exactly the same for every recipient

When should you use a generic cover letter?

A generic cover letter is usually only appropriate in these two situations. Using it elsewhere can signal a lack of genuine interest to your potential employer.

Job fairs and networking events

At job fairs, you’re meeting multiple employers without knowing which positions they’re hiring for. Most attendees only bring resumes, so including a general cover letter shows initiative and helps you stand out from the crowd.

Why it works:

• Companies know you’re meeting dozens of employers that day and don’t expect customization
• It acts as a conversation starter and leave-behind rather than a formal application
• Gives recruiters a snapshot of your background that’s more memorable than a resume alone

Print 20-30 copies of your generic cover letter before the event and staple or clip each one to your resume so they stay together. For a complete list of what else to bring and how to prepare, check out our job fair checklist.

Working with recruiters

When you first connect with a recruiter at a staffing agency, through LinkedIn, or via an independent headhunter, they need flexible materials to shop around to multiple potential employers.

Why it works:

• You don’t know where your application will go yet
• Recruiters work with multiple clients simultaneously
• Your initial materials need to work across different opportunities

At this stage, there’s no specific company or job to tailor to. The recruiter is still identifying opportunities that match your background, so a universal cover letter makes sense.

Generic cover letter examples

Why these examples work

• Use flexible greetings suitable for multiple recipients
• Lead with professional identity instead of specific job titles
• Highlight transferable skills rather than company-specific details
• Reference general types of environments instead of naming companies
• 100% reusable—can be printed or forwarded unchanged

How to write a generic cover letter

General cover letters require a different approach than role-specific cover letters. These tips help you remain effective while staying broad enough for multiple opportunities.

If you’re looking to write memorable letters for actual job applications, see our complete cover letter writing guide for 2025.

1. Lead with your professional identity, not a job title

In a regular cover letter, you’d open with “I’m excited to apply for the Marketing Manager position at Company X.”

When writing a general cover letter, you can’t do that because you’re not targeting a specific role.

Instead, lead with your professional identity:

• “As a digital marketing professional with five years of experience in B2B campaigns…”
• “I’m a registered nurse specializing in pediatric care…”
• “With seven years of experience in project management…”

This immediately tells the reader what you do without requiring a specific job title to respond to.

Avoid vague statements like:

• “I’m a motivated professional seeking opportunities”
• “I’m a hard worker looking for my next challenge”
• “I’m passionate about contributing to a dynamic team”

2. Focus on transferable skills, not job-specific requirements

Since you don’t have a job posting to reference, highlight 2-3 core transferable skills that work across different roles in your field.

Here’s how Maria, a project manager with eight years of experience, approached this in her generic cover letter:

“Throughout my career, I have developed strong skills in cross-functional team leadership, stakeholder communication, and process optimization. I have successfully managed projects ranging from product launches to system implementations, consistently delivering results on time and within budget.”

Any company hiring project managers would find these skills relevant, whether they’re in tech, healthcare, or finance. She shows what she can do without limiting herself to one type of project or industry.

3. Mention types of roles or environments, not specific positions

Show direction and focus without locking yourself into one specific job title.

Instead of:

• “I’m applying for your Senior Analyst position”

Say:

• “I’m seeking analytical roles where I can leverage my data analysis and problem-solving skills”
• “I’m interested in fast-paced environments where project management and cross-functional collaboration are essential”

This helps recruiters or hiring managers at job fairs understand where you might fit in their organization without eliminating opportunities.

4. Keep it shorter than a standard cover letter

Since you’re not addressing specific requirements or explaining why you’re perfect for a particular role, your general purpose cover letter should be brief.

Target length: 150-200 words max (compared to 250+ for tailored letters)

If you’re struggling to reach that length, just focus on including the following information in your cover letter:

• Who you are professionally
• Your core strengths
• What you’re looking for
• How to reach you

5. Make your contact information prominent

Always make sure to include your phone number and email address in two places:

• In the header
• In your closing paragraph

You want to make it as easy as possible for employers to reach you later.

How to write a cover letter

Dread writing cover letters? Read our guide to learn how to write a great cover letter that convinces hiring managers you’re the ideal person for the job.

Read Our Guide

Generic cover letter mistakes to avoid

Using it for actual job applications

If you’re applying through a company’s website or responding to a job posting, always write a tailored cover letter. Hiring managers can spot generic letters immediately.

General cover letters are only acceptable when:

• You’re introducing yourself at a job fair or networking event
• Your recruiter hasn’t yet identified a specific company or role

The moment you know where your application is going, customize it.

Being too vague about your experience

Just because you’re writing a standard cover letter doesn’t mean you should be unclear about what you actually do.

Correct: “I’m a project manager with seven years of experience leading cross-functional teams in software development”

Incorrect: “I have various skills in multiple areas”

Be specific about your professional background while staying flexible about roles.

Forgetting to remove company or job names

This sounds obvious, but it’s surprisingly easy to forget when adapting a previous tailored cover letter into a generic version.

Before printing or sending:

• Read your letter carefully
• Ask yourself: Could this apply to absolutely any company in my field?
• If the answer is no, you haven’t made it generic enough.

Double-check that your letter truly has zero company-specific or job-specific references.

Sounding desperate or unfocused

Flexibility is good, but vagueness suggests you don’t know what you want or what you’re qualified to do.

Avoid saying things like:

• “I’m open to any position”
• “I’ll do whatever you need”
• “I’m exploring various opportunities in different fields”

These phrases make you sound desperate or directionless rather than adaptable. Even a general purpose cover letter should convey that you have a clear professional identity and career direction.

Forgetting to update it periodically

If you wrote your generic cover letter two years ago and you’ve gained significant new experience, update it. Your letter should reflect your current skill level and career goals.

When to review:

• At least once a year
• When you gain a major new credential
• When you change career focus
• When you move to a significantly different experience level

An outdated letter can work against you if it makes you seem less qualified than you actually are.

Frequently asked questions about writing a generic cover letter

When is a generic cover letter actually okay to use?

Generic cover letters work in very limited situations where customization isn’t possible or expected.

Only in two situations:

• Job fairs and networking events where you’re meeting multiple employers without specific job openings in mind
• Initial submissions to recruiters who are shopping your profile to multiple companies

For any actual job application where you know the company and position, always customize your cover letter. Check out our cover letter examples to see what tailored letters should look like.

What’s the difference between a generic cover letter and a master cover letter template?

The two serve different purposes in your job search strategy.

Generic cover letter:

• 100% reusable
• Don’t change anything
• Can hand out identical copies

Master cover letter template:

• Has role-specific sections you fill in for each application
• Company name, job title, specific requirements change
• Customize every time you apply

Use a generic cover letter only for job fairs and recruiters. Use master templates for actual job applications where you’re customizing quickly.

Will a generic cover letter hurt my chances?

It depends entirely on the situation.

For actual job applications:

Yes – hiring managers can tell it’s generic and it suggests you’re not really interested in their specific role.

For job fairs and recruiter submissions:

No – a general cover letter is fine and actually makes you stand out from candidates who only have a resume. There’s no specific job yet, so customization isn’t expected.

Can I use the same template for both job fairs and recruiters?

Yes. The generic cover letter template in this guide works for both scenarios.

For job fairs:

Use it exactly as written.

For recruiters:

Use as-is, or optionally personalize the greeting with the recruiter’s name and add one line mentioning their agency in your opening paragraph. The body stays the same.

The core content (your professional background and skills) works for any recipient.

Can I use a generic cover letter when applying through LinkedIn or Indeed?

No. When you’re applying to a specific job posting, you should write a tailored cover letter – regardless of the platform.

The standard cover letter is only for situations where you don’t know which company or role you’re targeting yet.

If you’re clicking “Apply” on a job listing, that’s a real application that deserves customization.

Our cover letter builder can help you create personalized letters quickly.

Additional resources

Still haven’t found what you’re looking for? Here’s some more articles that can help you write a fruitful cover letter that’ll land you the job.

• What is a cover letter?
• The best cover letters of 2025
• Best cover letter tips for job seekers in 2025
• 6 main parts of a cover letter and their purposes
• How to address a cover letter
• How to start a cover letter
• How to end a cover letter
• Cover letter format
• 6 steps to writing an email cover letter
• “To Whom It May Concern”
• Cover letter vs resume