Assistant Manager Cover Letter

You’re great at managing people and driving sales, but you need some assistance conveying your skills and experience in your job application.

To show a prospective employer you’re the right person to help run their store, you need to showcase your assistant manager skills in a stellar cover letter.

Use these three tips to write an assistant manager cover letter that’s sure to land you an interview:

1. Highlight assistant manager skills

Assistant managers support store managers in keeping a store up and running. So a great assistant manager cover letter should highlight your managerial experience and the hard and soft skills required for business planning and staff management.

Emphasize key assistant manager soft skills in your cover letter to demonstrate you’re a well-rounded candidate who can thrive in dynamic retail settings. For example, your leadership skills will go hand-in-hand with your customer service skills to lead your team to drive exceptional customer experiences while achieving their sales goals.

Here’s how to showcase these skills in your cover letter:

Throughout my 10+ years of experience in dynamic retail environments, I’ve been consistently recognized for delivering a seamless customer experience, generating sales, and achieving both performance and profitability targets.

Here’s a list of important assistant manager skills:

• Decision-making
• Communication skills
• Time management skills
• Adaptability
• Initiative
• Problem-solving skills
• Critical thinking
• Interpersonal skills
• People skills
• Sales skills
• Language skills
• Recruiting and hiring
• Coaching and mentoring
• Budgeting
• Scheduling
• Merchandising
• Cost control
• Inventory management
• Microsoft Office (Word, Excel, and Outlook)
• Cash handling
• Point of sale (POS) systems

2. Provide examples of your achievements (with numbers)

As an assistant manager, your expertise is essential for increasing efficiency and profit margins — from hiring new talent to coaching your team on maximizing sales opportunities. So you need to assure the hiring manager that you not only have the right skillset to manage a store, but you’re also results-oriented.

In your cover letter, provide examples of your biggest achievements as an assistant manager and back them up with hard numbers. Quantifying your skills proves your worth to hiring managers while showing them you can take charge of store operations to generate profits.

Here are examples of how to use hard numbers in your assistant manager cover letter:

• Improved store’s operational effectiveness, which increased store profit by $100K monthly
• Oversaw fundamental store operations and was awarded “Top 20 Stores” with the highest profitability in the district for 3 consecutive quarters
• Implemented new monthly coaching program for associates, which improved employee retention by 47%

3. End with a convincing closing statement

To ensure your job application is memorable, you need to end your cover letter with a compelling closing statement that convinces the hiring manager you’ll be indispensable to their management team. To do so, show your passion for the job and state how your skills and experience as an assistant manager will benefit their store.

Here’s how to write a strong assistant manager closing statement:

• What excites you most about this job opportunity? Restate your interest in the job so the hiring manager can see you’re an effective leader who also has the passion to inspire and motivate staff.
• State your key strengths as an assistant manager and emphasize how your skills and experience will contribute to the store’s success.
• Ask the hiring manager to contact you so you can discuss your qualifications further.