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Retail Manager Cover Letter Example

| By | Reviewed by Mark Slack, CPRW

Check our retail manager cover letter sample for an idea of how to write a cover letter for a retail management role. You can even download and customize it for free!

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Retail Manager Cover Letter (Text Format)

Make sure you use proper cover letter format to ensure that your cover letter is readable and professional.

Text Format

[Today’s Date]

[Hiring Manager’s Name]
[Business Name]
[Business’s Address]
[City, State, Zip][Business’s Telephone No.]
[Hiring Manager’s Email]

Dear [Mr./Mrs./Ms.] [Hiring Manager’s Surname],

I am writing to express my interest in the [Position Name] at [Business Name]. I believe that I am a perfect match for the job specification. I have six years of experience in the clothing and accessories industry and believe that as a result, I would make a great addition to your firm.

I have worked in retail management positions since 2012 and possess skills in product processing systems, data analysis, and the recruitment, hire, and training of associates. Thanks to these skills, I can boost your firm’s sale revenue, trim your operating budget, and manage employee schedules. Additionally, I’m comfortable using in-store logistics tech (e.g., Magaya Cargo System) and I have been retail management certified since 2012. Specific achievements at my current company include the following:

  • Increased annual sales forecast by $200,000 in first year as store manager at Pacific Sunwear
  • Recruited, hired, and trained more than 20 new employees
  • Cut company budget by 22%

Given that Christmas is around the corner, I am sure that my current set of skills can help you get through the busy holiday season and keep growing well into the future.

I am committed to serving your company industriously and competently to help continue its success into the future. Please feel welcome to contact me on [Your Phone No.] or at [Your Email] to arrange an interview. I look forward to hearing from you.

Sincerely,

[Your Name]

Retail Manager Cover Letter Tips

Before you start writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

If you’re a strong leader who can provide exceptional customer service, you’re a great match for a retail manager job. But to ensure your application gets noticed, you need to showcase your retail manager skills in a stellar cover letter.

Follow these three tips to write a retail manager cover letter that boosts your chances of getting an interview:

Highlight your retail manager skills

As a retail manager, your priority is ensuring a store runs successfully — from developing and training sales associates to dealing with stressful customer-facing situations.

Employers look for people who have a diverse blend of leadership skills, problem-solving skills, and customer service skills to meet the demands of this fast-paced job.

Show them you’re the right person for the role by highlighting critical retail manager skills in your cover letter. For example, people skills are essential soft skills for interacting with both customers and staff.

Here are other key retail manager skills to highlight:

Provide examples of your achievements (using numbers)

As a retail manager, you’ll spend most of your time analyzing numbers and maximizing sales opportunities. So employers need to know you can meet sales goals by driving optimal performance from sales associates.

Provide examples of your past retail achievements, and use hard numbers to back them up. Quantifying your skills gives employers a sense of what they’ll gain from hiring you.

Here are examples of retail manager achievements backed up by hard numbers:

  • Prepared training and development plans along with daily work schedules for 35+ employees
  • Exceeded sales targets by an average of 47% in 3 consecutive quarters
  • Implemented new sales strategies, which increased customer satisfaction by 18% monthly

Emphasize your leadership skills

Retail managers supervise all types of people with different experience levels in retail. Strong leadership skills are vital for managing a team of associates and helping them navigate challenging circumstances with customers.

Emphasize this skill in your cover letter to show employers you can effectively lead and motivate your team.

For example, mention your experience in training and developing retail staff and how you created a feedback-based action plan to improve job satisfaction and productivity.

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