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Sales Cover Letter Example

| By | Reviewed by Mark Slack, CPRW

For a career in sales, you’ll need a cover letter that upsells your unique skills. The cover letter samples and essential writing tips below will help you sell any employer on your qualifications.

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Sales Cover Letters (Text Format)

Make sure you use proper cover letter format to ensure that your cover letter is readable and professional.

Text Format

Sales Cover Letter (Text Format)

[Today’s Date]

[Hiring Manager’s Name]

[341 Company Address]

[Company City, State xxxxx]

[(xxx) xxx-xxxx]

[hiring.manager@gmail.com]

Dear [Mr. /Mrs. /Ms.] [Manager’s Name],

Please accept my application for the Senior Sales Representative position on [Website’s Name]. After reading the job description, I am confident that I would be a perfect fit for this role, as my experience and abilities precisely match your requirements.

I am a sales-oriented professional with expertise in client relationship management, customer satisfaction and retention, and people management. I possess astute business knowledge, and I have experience contributing to strategic planning while delivering improvements in processes, productivity, and costs. As a Sales Manager for Long & Thompson Real Estate, I currently supervise a sales team of 7 members, maintain profit objectives, and analyze future trends.

In all the roles that I have held, I have fostered strong relationships with customers and strategic associates. Working as a Sales Assistant with TRP Insurance Company, I exceeded all my targets. I simultaneously gained respect from staff and management through effective communication and liaison. I was awarded an “Outstanding Achievement’’ trophy for my willingness to perform an active and hands-on role in every duty associated with the position.

My references will be happy to discuss my positive attitude and strong work ethic. Thank you for your time. I look forward to discussing my application further in an interview.

Sincerely,

[Your Name]

Sales Cover Letter Writing Tips

Before you start writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

Employers are always looking for sales professionals who understand how to close a sale while delivering an all-around exceptional customer experience. Show them that you’re exactly what they’re looking for by proving your value with an outstanding cover letter.

To help you land your next job, here are three tips for writing a strong sales cover letter:

Highlight your sales skills

Employers rely on their salespeople to communicate the value of products or services to potential customers. Since sales jobs are customer-centric, the right mix of hard and soft skills are required to succeed.

A sales representative demonstrating the skills you might put on a cover letter
Being great at sales requires both strong people skills and technical knowledge.

Here are some skills you should include in your sales cover letter:

  • Persuasive speaking
  • Communication skills
  • Active listening
  • Sales skills
  • People skills
  • Customer service
  • Interpersonal skills
  • Negotiation
  • Time management skills
  • Organizational skills
  • Problem-solving and critical thinking
  • Knowledge of sales techniques, marketing strategies, and sales tactics
  • Familiarity with clerical procedures like data entry, and file management
  • Familiarity with Apple macOS, Palm OS, and Microsoft Windows
  • Point of sale systems like TokenWorks Magnetic Card Reader, The General Store, and iQmetrix RQ4 Retail Management System

Provide real-life examples in your cover letter to give employers a sense of what you can contribute.

For example, talk about how you maintained close relationships with past clients and how their referrals resulted in an expansion of the account base by 15%.

Open with a strong introduction

Show employers that you’re the perfect person to promote their products or services by starting your cover letter in a way that captures their attention.

A strong introduction is an indication of your passion, skill level, and knack for persuasive speaking. 

Here are some tips for writing a stronger introduction:

  1. Do some research on the company to learn more about their brand, products, and services. Demonstrating this knowledge in your cover letter shows employers you’re serious about the job and can take initiative.
  2. Lead with an impressive accomplishment so employers can visualize how your talents fit in with their business.
  3. Write your cover letter in active voice and use action verbs to make your achievements sound more impactful.

Provide examples of achievements (with numbers)

Show employers that you’re results-driven by backing up your accomplishments with data.

Here are some examples of how you can quantify your skills on a sales cover letter:

  • Ranked within top 10 salespeople company-wide for the past 2 years
  • Expanded account base by 18% through networking and client referrals
  • Increased customer retention by 20% through implementing a new customer loyalty program

Although strong customer service skills are critical for working sales, employers also want to know that they can rely on you to drive numbers.

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