The first paragraph of a cover letter should include information about who you are, how you found the job you’re applying for, and why you’re applying for it.
First, begin your cover letter introduction by mentioning the position you’re applying for, the company name, and where you found the listing, like so:
I was excited to see your listing for the Digital Marketing position at Horizon Tech on Glassdoor recently.
If you have connections at the company or if someone recommended you for the position, mention them here. For example:
My former coworker Bill Smith talks highly of the work being done at Horizon, and recommended I apply.
Then, introduce your background and explain why you’re qualified for the role. This is also a good opportunity to express your enthusiasm about the position. For instance:
As a passionate marketing specialist with over two years of professional experience running market research and analyzing consumer data, I’m confident that I would be a strong asset to the team at Horizon.
Altogether, the first paragraph of your cover letter should include information similar to this:
I was excited to see your listing for the Digital Marketing position at Horizon Tech on Glassdoor recently. My former coworker Bill Smith talks highly of the work being done at Horizon, and recommended I apply. As a passionate marketing specialist with over two years of professional experience running market research and analyzing consumer data, I’m confident that I would be a strong asset to the team at Horizon.