Innovative Copywriter with 10+ years of experience writing compelling cross-channel copy for web content, press releases, newsletters, and advertising materials. Adept at a range of communication formats including feature articles, headlines, blogs, emails, podcasts, and social media.
PROFESSIONAL EXPERIENCE
SRJ Marketing & Communications, Dallas, TX
Senior Copywriter, October 2014–present
- Write blogs and Twitter copy for social media marketing that combine traditional and new media with emerging technologies to help partners communicate with their markets
- Brainstorm, research, and analyze topics for business and brand development
- Wrote online articles that currently receive 3M+ hits per month (across 7 different websites)
- Expanded the international reach of our business by writing an online newsletter sent out to prospects across 70 countries
- Delivered advice to clients on content and social media strategies to bring in customers, improving their social traffic by 37% in 6 months
- Write press releases, client profiles, internal and external promotional materials, direct mail, and advertising materials
Merck & Co., North Wales, PA
Copywriter, July 2010–September 2014
- Wrote corporate literature, press materials, case studies, and internationally distributed newsletters to develop brand awareness
- Created steady customer engagement by developing, writing, and editing our monthly newsletter, which was distributed to 3K+ customers around the world
- Produced web copy for the business and wrote SEO-focused articles, which increased our web traffic by 26%
- Built awareness of new offerings by writing 4 press releases each year (one per quarter) regarding product launches
- Drove corporate communication and collateral production through effective copywriting
EDUCATION
Cornell University, Ithaca, NY
Bachelor of Science in New Media and Internet Marketing, June 2010
- Honors: cum laude (GPA: 3.8/4.0)
ADDITIONAL SKILLS
- Proficient in MS Office (Word, Excel, and PowerPoint), HTML, CSS, JavaScript, SharePoint, Quart, FrameMaker, WordPress, Photoshop, InDesign, and Illustrator
- Bilingual, fluent in Spanish and English