Social Media Marketing Resume Example

Social Media Marketing Resume Template

Average social media marketer salaries in the US

The following table includes information from O*NET Resource Center by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license, this data is pulled from the most recent US Bureau of Labor Statistics’ Employment & Earnings report (as of 10/16/2024), featuring the top states by use.

Resume of the social media coordinator at Resume Genius

Our social media coordinator, Kai Tsai, contributed her resume to give you a real-world example of a resume that landed a social media role:

Why Kai’s resume landed her an interview

After reviewing Kai’s resume, we quickly arranged an interview. Here’s why:

• Impressive quantifiable achievements: Kai’s resume stood out with strong data points. For instance, she boosted customer engagement by 180% and increased Instagram followers by 808%. Including quantifiable metrics like these on your resume demonstrates to employers exactly what you can achieve.
• Digital marketing skills: Kai’s experience with tools like SproutSocial, Riverside, and Bitly impressed us, as it meant less time and financial investment for onboarding. Be sure to list the required or desired skills you’ve mastered from the job description to improve your chances.
• International experience: Kai has lived in various countries around the world, giving her substantial international experience. This made her a perfect fit for our diverse, multicultural office.

How to write a social media marketing resume

Social media marketing is an essential part of building a strong brand in 2024. It’s an effective, economical way for businesses to reach their target audience, gain a better understanding of their customer base, and build brand loyalty.

As a social media marketer, you need to convince employers that you have the skills, experience and personal qualities necessary to help them reach their engagement and sales goals. Shanté Gorman, Founder and CEO at SugarPunch Marketing, says:

A good marketer understands sales psychology, but a great marketer has strong emotional intelligence and the ability to empathize with their target audience. They need to be able to tell impactful stories, study current culture (much like a sociologist), and understand how these elements intersect to market a brand successfully. — Shanté Gorman

A well-written social media marketing resume — with the right resume format — will do just that. Create your own following these three top tips:

1. Showcase relevant social media skills on your resume

While a majority of Americans today have run at least one social media account, this doesn’t make them qualified to be a social media marketer. A good social media marketer is a strong communicator, stays informed about changing trends, and is proficient in editing software and analytics tools.

To show prospective employers that you have what it takes to help craft the company’s brand image, you should include a mix of social media-related hard and soft skills on your resume. Doing so will demonstrate that you have the industry-specific know-how and the personality you need to succeed as a social media marketer.

Here are the top 10 hard marketing skills to showcase on a social media marketing resume:

Hard skills

• Copywriting
• Video editing (Adobe Premiere Pro, Final Cut Pro, Pinncale Studio)
• Photo editing (Adobe Photoshop, Skylum Luminar AI, Canva)
• Data analytics tools (Google Analytics, BuzzSumo, Sprout Social)
• Graphic design skills
• Photography
• Project management
• Search engine optimization (SEO)
• Report writing
• Formal presentations

It’s important not to overlook the importance of soft skills for marketers, according to Gorman:

Communication and empathy have been incredibly valuable [in my career]. Marketing is about connecting with people, and understanding your audience on a human level helps create campaigns that resonate. Active listening skills have been crucial when collaborating with teams and clients. Asking questions and reiterating answers can make a huge difference to ensure everyone is on the same page. — Shanté Gorman

Here’s a list of 10 more soft skills to list on your resume:

Soft skills

• Collaboration
• Analysis
• Organization
• Initiative
• Brainstorming
• Innovation
• Time-management
• Professionalism
• Networking
• Goal setting

It’s important not to overlook the importance of soft skills for marketers. Shanté Gorman, Founder and CEO at SugarPunch Marketing

Communication and empathy have been incredibly valuable [in my career]. Marketing is about connecting with people, and understanding your audience on a human level helps create campaigns that resonate. Active listening skills have been crucial when collaborating with teams and clients. Asking questions and reiterating answers can make a huge difference to ensure everyone is on the same page. — Shanté Gorman, Founder and CEO at SugarPunch Marketing

While the skills section of your resume is made to show off your talent, it’s not the only place you should be highlighting your skills. Your work experience section is also a great place to include more of your skills.

Here’s a good example of how to list social media skills in the work experience section of your resume:

“Analyze and update Kosas digital marketing strategy in collaboration with the Marketing Manager, resulting in a 30% increase in traffic to the company website over a 6-month period”

This example is effective because it tells the employer what tangible results the candidate has achieved in the past indicating what benefit they can bring to the company in the future.

2. Tailor your resume to each job posting

Hiring managers look through dozens of social media marketing applications regularly, and they know a generic resume when they see one. Tailoring your resume to every job you apply for can help grab a hiring manager’s attention because it shows a greater level of care and allows you to more closely target each position.

To effectively target a specific job, scan the job posting for keywords that relate to the skills and responsibilities required in the role. The job posting lists exactly what experience and qualifications employers are looking for in a social media marketer, so make sure that your resume includes these.

Here are a few examples of sentences that you might see in a job posting, with relevant keywords highlighted:

• “The ideal candidate is flexible and comfortable working from home”
• “Looking for someone with strong interpersonal skills and a demonstrated record as a self-starter”
• “Job duties include communicating with customers and handling incoming inquiries”
• “Someone with experience working in a fast-paced environment is preferred”

Below is one example of how to incorporate keywords into your resume:

“Communicated daily with customers and followers via Biossance’s social media channels to achieve a goal of 20% increase in engagement”

3. Highlight relevant internships

If you’re a recent graduate or you have limited work experience, putting internships on your resume can help convince hiring managers that you have the social media experience required for a job in social media marketing.

Listing internship experience is not that different from listing other work experience on your resume. You should include:

• The name of the company you interned at
• The title you held (for example, “social media intern”)
• Start date and end date of your internship
• Responsibilities and achievements

If you’re only planning on including one internship, list it in the work experience section. If you have multiple internships to include, consider putting them in a separate section.

Here’s an example of how to put an internship on a resume:

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