Adding keywords to your resume is an important step to building a strong job application. The right keywords show hiring managers (and the HR software they use) that you have the skills needed to succeed in the role.
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What are resume keywords?
Resume keywords are specific words or phrases that describe the skills and experience employers are looking for in their ideal candidate.
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By using the keywords listed in the job ad, you maximize your resume’s chances of getting through application tracking systems (ATS) (software used by companies to filter out unqualified applicants).
Including relevant keywords in your resume also increases your chances of landing an interview because it indicates to employers that you have the basic skills needed to do the job.
Besides strategically using keywords, there are other methods to create an ATS-friendly resume, such as using an easy-to-parse format.
How to use keywords in your resume
Follow this guide to help you identify, select, and incorporate the right keywords into your resume.
1. Identify which keywords Applicant Tracking Systems (ATS) are looking for
To identify keywords that ATS software is looking for, carefully analyze the job description. Pay attention to the words and phrases used in the “preferred qualifications” and “responsibilities” sections.
Make a note of all of the hard skills, repeated phrases, and industry-specific terminology you find. These are likely to be the keywords the ATS is programmed to look for.
Here’s a job description for a communications writer position at Apple, with keywords highlighted in yellow:
2. Reflect on your own skills
Once you’ve identified the keywords from the job description, take time to reflect on your own skill set. Consider how your background aligns with the requirements of the position.
Make a list of your relevant skills, achievements, and qualifications that match the keywords you’ve identified. This process will help you determine which keywords you can incorporate into your resume and how to best demonstrate that you’re qualified for the role.
3. Incorporate keywords throughout your resume
Integrate keywords naturally throughout your resume to show employers that you’re an excellent fit for the job.
In your skills section, list the keywords you’ve identified that match your skill set. Here’s an example using the keywords from the job description above:
Resume keywords in skills section
SKILLS
- Writing
- Storytelling
- PR/outreach
- Communication strategy
- Project management
Then, in your work experience section, provide examples of how you’ve applied these skills in previous roles. This is also a great place to incorporate soft skill-related keywords and provide context for them. For example:
Resume keywords in work experience bullet points
- Spearheaded corporate retail communication initiatives, crafting compelling content for over 500 stores nationwide
- Demonstrated exceptional interpersonal skills while liaising with executives, stakeholders, and external partners
- Exhibited strong attention to detail in editing and proofreading all outgoing communications, maintaining brand consistency and quality
Resume keyword practices to avoid
While strategically using keywords in your resume is important, there are some common tactics that not only risk alienating potential employers but may also trigger automatic rejection by applicant tracking systems.
1. Keyword stuffing
While using keywords throughout your resume boosts your chances of a hiring manager seeing it, more isn’t always better.
Keyword stuffing refers to the practice of cramming too many keywords into your resume to get it past ATS software.
People do this because they believe that ATS software gives applications a higher ranking when it detects more of the keywords it’s programmed to look for.
However, this tactic can make your resume difficult to read and may be flagged as suspicious by both ATS software and human readers. Instead of forcing keywords where they don’t belong, focus on incorporating them organically and in the right context.
Here’s an example of a work experience entry from a resume that engages in excessive keyword stuffing:
2. Hiding keywords in your resume
Some job seekers attempt to hide keywords by making them invisible (e.g., using white text on a white background). Here’s an example of a resume with hidden keywords that are only visible when highlighted:
This practice is considered unethical and can result in your application being immediately rejected if discovered. Always make sure that all content on your resume is visible and relevant.
3. Adding keywords that don’t match your skills
Including keywords that don’t accurately reflect your skills is dishonest and can backfire during the interview process.
Only use keywords that accurately reflect your abilities and background. If you’re lacking in certain areas, consider ways to play up the qualifications you do have rather than lying on your resume.
4. Neglecting human readers
While it’s important to optimize your resume for ATS, remember that ultimately, a human will read your resume if it passes the initial screening.
Make sure that your resume sounds natural and tells a compelling story about your career. Focus on creating a document that is easy to scan and understand for human readers, while still incorporating relevant keywords.
5. Misusing buzzwords
Resume buzzwords and industry jargon can be effective when used correctly, but overusing them or using them incorrectly can make your resume seem insincere or demonstrate a lack of understanding.
Here’s an example of a resume that uses too many buzzwords:
Instead, use industry-specific terms thoughtfully and in the appropriate context to showcase your expertise accurately.
Best keywords for your resume (listed by industry)
Below is a list of 255 common industry-specific keywords to put on a resume and cover letter:
- Accounting and finance
- Administration and office support
- Business and management
- Construction and maintenance
- Creative and culture
- Customer service and retail
- Education
- Emergency services
- Engineering
- Food service
- Healthcare
- Information technology (IT)
- Law and legal
- Marketing and sales
- Personal and child care
- Spa and salon
- Transportation and logistics
Accounting and finance
- Account management
- Business volume
- Client accounts
- Budgeting
- Financial reports
- Risk analysis
- Quantitative analysis
- Qualitative analysis
- Auditing
- Forensic accounting
- Forecasting
- Tax preparation
- Compliance
- Quickbooks
- SAP
Administration and office support
- Data entry
- Microsoft Office
- Office supply inventorying
- Typing
- Scheduling
- Filing
- Call screening
- UKG
- HR (human resources) policy
- Google Calendar
- Records management
- Office management
- Inventory management
- Bookkeeping
- Event planning
Business and management
- Business analysis
- SQL
- Client outreach
- Budget management
- Negotiation
- Market insights
- Public relations
- Strategic oversight
- Six Sigma
- Project management
- Team leadership
- Business development
- Process improvement
- Stakeholder engagement
- Agile methodologies
Construction and maintenance
- Power tools
- Carpentry
- Masonry
- Occupational Safety and Health Administration (OSHA) compliance
- Customer service
- National Electrical Codes (NEC)
- Troubleshooting and diagnostics
- Hand tools
- Cleaning
- Machine operation
- Blueprint reading
- Project estimation
- CAD software
- Welding
- Building codes
Creative and cultural
- Accents
- Singing
- Sculpture
- Adobe Photoshop
- Item cataloging
- Handling pressure
- Dean Evans EMS
- Graphic design
- Adobe InDesign
- Graphic design
- Content creation
- Branding
- Video production
- Copywriting
- Social media management
Customer service and retail
- Complaint resolution
- Point of sale (POS) system operation
- Customer satisfaction
- Business administration
- Data entry
- Evacuation procedures
- Technical support
- Product displays
- Customer satisfaction
- Conflict resolution
- Sales techniques
- Inventory management
- Upselling
- Product knowledge
- Visual merchandising
Education
- Lesson planning
- SMART boards
- Online Public Access Catalog (OPAC)
- Dewey Decimal
- Archiving
- Classroom management
- Differentiated education
- Child development
- Certificate in Teaching English to Speakers of Other Languages (CELTA)
- Curriculum planning
- Student assessment
- Special education
- E-learning
- Educational technology
- STEM education
Emergency services
- CPR
- AED
- First aid
- Emergency response
- Fire safety
- Equipment maintenance
- Gang outreach
- Self-defense
- Community policing
- De-escalation
- Surveillance
- Crisis management
- Hazardous materials handling
- Search and rescue
- Disaster preparedness
Engineering
- Altair S-Frame
- Trigonometry
- Hazard assessment
- Occupational Safety and Health Administration (OSHA) certification
- Bid preparation
- Visual Studio
- Electrical systems
- MATLAB
- Prototyping methodologies
- Technical drawings
- CAD/CAM
- Product development
- Quality assurance
- Prototyping
- AutoCAD
Food service
- Point of Sales (POS) terminals
- Food preparation
- Cocktail preparation
- Salesmanship
- Menu presentation
- Kitchen hygiene
- Reservation management
- Food handling and safety
- Equipment cleaning
- Upselling
- Inventory management
- Cost control
- Customer service
- Nutrition
- Kitchen management
Healthcare
- Health Insurance Portability and Accountability Act (HIPAA) compliance
- Patient care
- Hoyer lifts
- X-rays
- Periodontal treatment
- Taking vital signs
- International Classification of Diseases, Tenth Revision (ICD-10) designations
- Physical examinations
- Emergency treatment
- Patient care
- Electronic health records (EHR)
- Phlebotomy
- Medication administration
- Diagnostic procedures
- Infection control
Information technology (IT)
- Visual Basic
- WordPress
- Agile project management
- Scrum
- Market analysis
- Data mining
- Data protection
- OmniGraffle
- iOS
- Back-end programming
- Cloud computing
- Network security
- Database management
- Agile development
- Machine learning
Law and legal
- Contract drafting
- Public defender
- Tort law
- Litigation software
- Typing
- Interview techniques
- Intellectual property
- Filing
- Negotiation
- LexisNexis
- Legal research
- Case management
- Regulatory compliance
- Mediation
- E-discovery
Marketing and sales
- Contract drafting
- Public defender
- Tort law
- Litigation software
- Typing
- Interview techniques
- Intellectual property
- Filing
- Negotiation
- LexisNexis
- Legal research
- Case management
- Regulatory compliance
- Mediation
- E-discovery
Personal and child care
- Potty training
- Conflict resolution
- Games
- Safety awareness
- Applying dressings
- Housekeeping
- Driver’s license
- Story reading
- Meal preparation
- Handling pressure
- Child development
- Curriculum planning
- First aid/CPR
- Behavior management
- Special needs care
Spa and salon
- Massage
- Laser procedures
- Hair dye
- Facials
- Skin care
- Balayage
- Color effects
- Theatrical makeup
- Customer service
- Cleaning
- Appointment scheduling
- Product knowledge
- Skincare treatments
- Manicure/pedicure
- Salon management
Transportation and logistics
- Vehicle maintenance
- Route planning
- Commercial driver’s license (CDL)
- Forklifts
- Punctual
- Vehicle inspections
- Account retention
- Interpersonal skills
- Dump trucks
- Teamwork
- Supply chain management
- Inventory control
- Route optimization
- Warehouse management
- Transportation management systems (TMS)
One of the best ways to make your resume is by filling out one of our free resume templates. All our templates are designed by experts and free to download for Microsoft Word or Google Docs.
Lauren Mastroni
Digital Content Writer
Lauren Mastroni is a Digital Content Writer dedicated to crafting engaging content and providing actionable advice that empowers people in their job searches. An enthusiastic contributor to the Resume Genius team, Lauren has a passion for developing valuable resources for job seekers. Lauren holds an M.S. in Psychology from University of Derby and currently lives in Taipei, Taiwan. She enjoys learning all she can about the career space, and is committed to helping job seekers of all experience levels navigate the job hunt and advance their careers. You can reach Lauren at lauren@resumegenius.com.
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