Table of Contents:
- Marketing Assistant Resume Sample
- Related Resumes
- Marketing Assistant Resume (Text Format)
- Marketing Assistant Resume Writing Tips
Marketing Assistant Resume Sample
- Candidate with four years of experience as a Marketing Assistant
- Candidate is proficient in using marketing software, analytic tools, and graphic design programs
- Candidate can confidently conduct market research, create marketing campaigns, and provide brand management services
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Marketing Assistant Resume (Text Format)
367 Silverado Rd., New York, 12988
Marketing Assistant with 4+ years of experience supporting Marketing Managers conduct in-depth market research, create distinguished marketing campaigns, and provide elite brand management services. Recognized for the ability to produce high quality content and use digital marketing initiatives to increase rankings, conversion, and click-through rates. Looking to use my BA in Marketing and proven track record of assisting marketing teams achieve new levels of success and recognition for your establishment.
Barker Marketing New York, NY
Marketing Assistant June 2016 – Present
- Assisted the Marketing Manager in the creation of an international marketing campaign airing in ten countries and requiring translation into six different languages for Domino’s Pizza
- Increased engagement across First Bank’s social media accounts by 40% through a user-generated content campaign
- Conducted keyword research in order to identify high-volume keywords to target, negative keywords to avoid, and an analysis of competitor’s keyword rankings
- Created a personalized and targeted email campaign for Carrie’s Shoes resulting in a 35% increase in click-through rates
- Facilitated a successful rebrand campaign focused on refreshing and repositioning a client’s brand
City Marketing New York, NY
Marketing Assistant May 2014– May 2016
- Produced reports providing in-depth analysis of current market share distributions and projected market share acquisition for potential new clients
- Conducted market validation research through the administration of an in-person survey of 1,000 participants
- Boosted Google rankings for clients through the creation of informative, high-quality organic content for company blogs, websites, and social media accounts
- Increased conversion rates by 10% on a client’s web-based service offering through SEO/SEM campaigns
NEW YORK UNIVERSITY New York, NY
Bachelor of Marketing, June 2014
- GPA 3.8/4
- Member of the American Marketing Association
- Experience using marketing software programs such as Hootsuite, MailChimp and HubSpot
- Proficient in using Adobe Photoshop and Adobe InDesign for graphics creation
- Extensive knowledge of how to use analytic tools such as SEMrush and Google Analytics to formulate content creation strategies
4 Marketing Assistant Resume Writing Tips & Advice
Working as a Marketing Assistant can be an innovative, impactful, and entertaining next step in your career path. Are you looking for a position that will allow you to combine your impressive analytic skills, attention to detail, and artistic flair? Do you enjoy working in a multifaceted, modern, and progressive industry? Are you motivated by endless opportunities for learning and growth? If these questions made you jump out of your seat with excitement, then great news — you have an exhilarating career as a Marketing Assistant ahead of you!
The next step in landing your dream job as a Marketing Assistant is to use this resume sample and these accompanying resume writing tips as a guide for constructing the perfect resume.
Conversely, you can bypass the hard work and save time with our state-of-the-art resume builder.
1. Prepare for battle with an Applicant Tracking System (ATS)
Companies around the world are using machines called Applicant Tracking Systems (ATS) in order to filter through the high volumes of applications and streamline the process of hiring new employees. Research suggests that as many as 75% of candidates do not make it past the ATS screening stage.
Don’t worry — these easy to follow tips will make sure your resume is among the 25% that land in the accepted pile. We have an entire guide here about how to beat the applicant tracking system. You should read it in full for detailed information, but if you are pressed for time check out these points specific to Marketing Assistant resumes below.
Make sure that the ATS can process your resume.
As someone in marketing, you may think that a graphically designed resume will make a bigger splash — we regret to inform you, it might be the reason you are not hearing back from the companies you are applying for.
Here’s what’s going to happen to your application: the company will receive your resume, but instead of the hiring manager marveling at your impressive design, your resume will immediately be discarded because it can’t be read by the ATS.
In order to combat this, we suggest using a clean and standard resume template in a Word or Text file. Don’t worry — you can demonstrate your creativity and personal brand in the interview, once your resume has breezed through the ATS.
Make sure that the ATS sees you as a relevant candidate
The main function of the ATS is to go through your resume with a fine-tooth comb, searching for targeted keywords that a hiring manager has entered into the system. If you want your application to skate through the ATS, you need to be strategic about the keywords you select for your Marketing Assistant resume.
Now you are probably wondering, how do I decide which keywords to include on my resume? The best place to start your hunt for the perfect keywords is the job description posted by the company.
There will likely be a list of commonly used tools and program outlined in most Marketing Assistant position descriptions — including these on your resume is like a golden ticket where an ATS is concerned. For example, a hiring manager for a marketing company might use these keywords:
- Google Analytics
- Adobe Photoshop
Making sure these tools are listed on your resume is the first step in earning your stamp of approval from the ATS.
Although it is important to include keywords on your resume, you don’t want to awkwardly regurgitate the entire position description to please an ATS. In order to avoid this we suggest you carefully sift through the position description and identify two types of keywords:
- Critical keywords
- Lower importance keywords
The critical keywords are the ones that are undoubtedly needed for your resume to get past the ATS. Even if you are fighting for space on your resume, these keywords need to be featured at least once.
The lower importance keywords are ones that would impress a hiring manager, but won’t determine your fate with the dreaded ATS. These keywords should be left off of your resume if you don’t have space or are unable to include them in a natural and organic manner.
Mastering the ability to create ATS friendly resumes will be a huge asset to your career progression. With 75% of the competition consistently knocked out of the running, all that is left for you to do is ace the interviews!
2. Include high-profile client names
Now you are armed with the appropriate knowledge on how to create a resume that can easily glide through an ATS system — but what should you include to grab the attention of the hiring manager?
Marketing is all about generating exposure, reputability, and confidence for brands through different campaigns. Think of your resume as a marketing campaign for yourself and your professional experiences. Your resume should include points that help engender a sense of capability, experience, and trust for your personal brand and ability to produce high quality work.
Including the names of high-profile clients you have worked with as a Marketing Assistant is an excellent way to establish a sense of competence and trust in your personal brand. This should be done naturally and consistently in the “Work Experience” section of your resume. For instance, this work experience bullet neatly highlights a complex and impressive campaign the candidate participated in creating:
“Assisted the Marketing Manager in the creation of an international marketing campaign airing in ten countries and requiring translation into six different languages for Domino’s Pizza.”
3. Quantify Your Accomplishments
Modern day marketing efforts are incredibly quantifiable and measurable. With the majority of marketing taking place online and the mass availability of analytics and tracking tools, it is not hard to measure the impact of your marketing campaigns.
This is great news for your Marketing Assistant resume- you can easily add numbers to your accomplishments, demonstrating that you are a results-oriented marketing professional. When quantifying your accomplishments, be sure to use industry-specific metrics such as:
- Click-Through Rates
Every industry professional knows that influxes in these metrics will lead to an increase in brand awareness, sales, and profits. For more instruction on how to write a flawless professional experience section of your resume check, out this guide to writing an achievement oriented resume.
This work experience bullet does an excellent job of using industry-specific jargon, including a high profile client name, and quantifying their accomplishment:
“Increased engagement across First Bank’s social media accounts by 40% through a user-generated content campaign.”
4. Include specific programs and tools in the skills section of your resume
Modern day marketing techniques are unrecognizable to those used in the industry a decade ago. Companies no longer focus their marketing efforts on billboards, print advertisements in newspapers, or fliers handed out on street corners. Marketing no longer follows the principle of throwing things at the wall and hoping that something sticks. Like most industries, marketing has undergone a facelift and rapidly evolved to stay relevant amongst ever-changing technology trends.
Whether you are a fresh college graduate searching for their first marketing job, or you are a seasoned Marketing Assistant, it is pertinent that you demonstrate your skills are up to date on your resume.
The best way to highlight specific marketing skills is to list programs and tools you have training or experience using. We suggest listing names of programs and corresponding proficiency level in the skills section of your resume. For instance, this bullet references specific tools and the outcome of their work with them:
“Extensive knowledge of how to use analytic tools such as SEMrush and Google Analytics to formulate content creation strategies”
If you are not up to date on a program the company you are interested in has listed in the position description, don’t fret- there ways to supplement your experience. We suggest listing a similar program or software on your resume. For example, if the company states you should be well versed in email marketing with Active Campaign, make sure you include your experience with MailChimp on your resume. Additionally, there is no shortage of online resources, such as Udemy courses, that can have you feeling like an expert in no time.
Excellent work- you are ready to create your own Marketing Assistant Resume. Good luck landing employment as a Marketing Assistant. If you have any additional questions, please leave a comment and a resume genius will get back to you.