PROFILE
Marketing Assistant with 3+ years of experience conducting in-depth market research, creating distinguished marketing campaigns, and providing elite brand management services. Recognized for the ability to produce high-quality content and use digital marketing initiatives to increase rankings, conversion, and click-through rates. Aiming to use my BA in Marketing and proven track record of assisting marketing teams to achieve new levels of success and recognition for your establishment.
PROFESSIONAL EXPERIENCE
Barker Marketing / New York, NY
Marketing Assistant
June 2020 – Present
- Assisted the marketing manager in the creation of an international marketing campaign airing in ten countries and requiring translation into six different languages for Domino’s Pizza
- Increased engagement across First Bank’s social media accounts by 40% through a user-generated content campaign
- Conducted keyword research in order to identify high-volume keywords to target, negative keywords to avoid, and an analysis of competitor’s keyword rankings
- Created a personalized and targeted email campaign for Carrie’s Shoes resulting in a 35% increase in click-through rates
- Facilitated a successful rebrand campaign focused on refreshing and repositioning a client’s brand
City Marketing / New York, NY
Marketing Assistant
June 2018– May 2020
- Produced reports providing in-depth analysis of current market share distributions and projected market share acquisition for potential new clients
- Conducted market validation research through the administration of an in-person survey of 1,000 participants
- Boosted Google SERP rankings for clients through the creation of informative, high-quality organic content for company blogs, websites, and social media accounts
- Increased conversion rates by 10% on a client’s web-based service offering through SEO/SEM campaigns
EDUCATION
New York University
Bachelor of Marketing, May 2018
- GPA 3.8/4
- Member of the American Marketing Association
KEY SKILLS
- Experience using marketing software programs such as Hootsuite, MailChimp and HubSpot
- Proficient in using Adobe Photoshop and Adobe InDesign for graphics creation
- Extensive knowledge of how to use analytic tools such as SEMrush and Google Analytics to formulate content creation strategies
- Bilingual: Spanish & English