Competitive and constantly changing — marketing can be a challenging industry to enter. While entry-level jobs are attainable for most people out of college, moving up the ladder takes substantial amounts of marketing-related knowledge and expertise to reach.
Whether you’re new to the game or a grizzled veteran, we’re here to give you some marketing skills to hone so you can grow in your field.
Whether you work in social media, digital marketing, or product management, employers are always looking for candidates with a specific skill set. Finely tuned people skills, precise technical competency, and the ability to adapt to a constantly changing marketplace are all highly sought after skills for marketing.
To help you get ahead, we’ve compiled a list of essential marketing skills for your resume (or even just career growth) that will impress employers and land you interviews — whether it’s now or in the future when you’re looking for your next opportunity.
In this article, you’ll learn:
- The most essential skills for marketing
- How to write a great marketing resume skills section
- What employers are looking for in a marketing candidate
1. 10+ Key Marketing Skills for Resumes & Running a Business
Here are our top skills for success in marketing:
Nothing is more important to marketing than effective communication. Whether it’s verbal or written, communication skills can help you get your point across — not only to customers, but also to your coworkers and manager.
Being a great communicator also means being able to explain complex ideas in simple terms, a crucial ability for those working in advertising or conveying a message to a mass audience.
Popular culture, technology, and the market are constantly changing. Being able to come up with fresh ideas that grab (and keep) an audience’s attention is crucial for any marketing professional.
Additionally, you never know what kind of challenges will arise on the job. An employee who can think up creative solutions is invaluable to any marketing department, and is exactly the kind of candidate that recruiters are looking for.
#3. Analytical Thinking
Marketing often requires hefty amounts of research and data analysis to determine what customers want, how sales are performing, the effectiveness of sales tactics, and much more. Being able to digest information and make informed decisions based on data is one of the most important skills for marketing out there.
Being a strong analytical thinker also shows employers that you can identify problems and use a logical methodology to address them. Demonstrating a knack for analytical thinking on your resume is a surefire way to convince the hiring manager that you’re worth the investment.
Especially if you work in email marketing, search engine optimization, or social media advertising, the rules of the game are constantly shifting. Your company may be on top one day, but then Facebook tweaks its algorithm and suddenly the whole marketing department is left scrambling.
Being able to quickly deal with unexpected problems, adopt new technology, and abandon outdated practices is essential for the modern marketing professional. If you can demonstrate that you’re adaptable and have the digital marketing skills to handle issues as they arise, any hiring manager worth their salt will be scrambling to interview you.
Marketing teams are often up to their necks with various tasks. They have to juggle correspondence, maintain relationships, analyze data, finish technical tasks, as well as address creative issues. To say that it can be hard to keep up is an understatement.
That’s why employers love candidates who are organized and never let a hectic day get the better of them. Mention the number of different tasks you’ve dealt with on a regular basis on your resume and you’re sure to become a stronger marketer.
A marketing department is just one part of a bigger team. Knowing how to effectively work with people across departments to complete projects is essential to your (and the company’s) success.
Marketing professionals must collaborate with designers, engineers, product managers, developers, and others to get the job done.
Employers are always looking for candidates who can coordinate with people across the company, keep everyone on the same page, and guarantee that everything runs smoothly. Illustrate these marketing skills on your resume and you’re going to impress hiring managers and land more interviews.
It’s no secret that marketing can be a busy job. Marketers are responsible for strategy, analytics, research, and organizing efforts between teams. Not to mention, one unexpected event could shift the whole team’s schedule at a moment’s notice.
Being able to quickly decide what needs attention, what a good opportunity or idea looks like, and then acting on your instincts is one of the highly coveted skills for marketing — especially if you’re in management.
Highlight your prioritization skills on your resume or in an interview and the hiring manager is guaranteed to take note.
#8. Software Skills
No matter what type of marketing you do, chances are you have to be familiar with a diverse range of different technologies and software to do your job. From analyzing data and basic web maintenance to managing spreadsheets, software knowledge is an integral skill in any modern marketing professional’s arsenal.
If you’re not sure what type of software skills an employer expects you to have, see if the job description has any hints — usually hiring managers will outright state what technology skills they’re looking for.
#9. Technical Skills
In addition to software knowledge, any marketing job will require a certain set of technical skills. Depending on the job description, experience in areas like A/B testing, search engine optimization, and automation demonstrate that you have the base knowledge necessary to excel in the role.
For most marketing professionals, a basic knowledge of HTML, CSS, social media platforms, CRM tools, and analytics tools is a huge plus for your resume, and is an effective way to catch the hiring manager’s attention.
#10. Additional Marketing Skills
The expertise you need to successfully land an interview will always depend on the job. Here’s an extensive list of valuable marketing skills that you should work on (if you haven’t mastered them yet):
- Writing advertising copy
- Soliciting feedback from customers
- Cutting costs
- Leadership skills
- Problem solving
- Website management
- Social media outreach
- Video production
- Data visualization
- Campaign management
- Photoshop knowledge
- Social media publishing
- UX design
- Financial analysis
- Consumer research
- Statistical analysis
2. How to Write a Marketing Resume Skills Section
Now that you’ve learned all the marketing skills that employers are looking for, it’s probably tempting to jam-pack your resume skills section. But hold on a moment.
Rattling off a list of skills doesn’t prove that you’re qualified, and for hiring managers it’s a red flag that you’re just trying to pad your resume.
To effectively demonstrate your competency, spread your various skills throughout your resume to showcase how you used your expertise in everyday situations.
That means working your skills into your experience section, and even your resume objective.
Last, if you’re unsure what specific skills the hiring manager is looking for, try combing through the job description. Recruiters aren’t trying to hide anything from you, so job descriptions state the skills they desire in candidates.
As an example, here’s a listing for an email marketing position. The parts circled in red are skills they’re looking for in a candidate:
By skimming this job description, we can see that this company is seeking someone who is adaptable, organized, attentive to detail, collaborative, a good communicator, and has experience with HTML, analytics, and Excel.
Use the job description to your advantage and tailor your resume skills section for each position you’re applying to.
3. Takeaway: Don’t Neglect Skills for Marketing
Success in the marketing industry requires diverse expertise. Identifying your strengths and highlighting them with a strong marketing resume skills section will help you attract the hiring manager’s attention and nail down an interview.
Just remember to tailor your resume to your target job and weave your skills throughout your entire application. If you follow these tips, you should have all the resources you need to craft the perfect marketing skills resume.
But before you start sending out job applications, make sure your resume is fine-tuned and ready to go with a well-written cover letter that describes your experience in greater depth.
All of this seem stressful? Make it easy with our state-of-the-art resume builder and simple to use cover letter builder. Our software will quickly give you a professional cover letter and resume that will not only make your life easier, but impress recruiters as well.