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Struggling to write your marketing resume? Copy-paste the following text from a generic marketing resume example into either a Word file or a professional resume template and adjust it as much as you need.
Phone: 617 555 5555
Address: 4397 Aaron Smith Dr., Boston, MA 02137
LinkedIn: linkedin.com/in/firstname-lastname
An organized and creative professional with proven marketing skills and a desire to learn more. Possess 4+ years of experience working for a diverse group of organizations and clients. Gained expertise in data analysis, publication marketing, and web-based advertising. Looking to utilize my existing skill set to increase company profitability at [Company Name].
Marketing is the art of communicating to customers the value of your product or service in the hope they buy it.
The writing tips we provide apply to all marketing resumes. Now is the perfect time to search for a job as the marketing industry is enjoying 10% growth.
Follow these three tips to write a strong marketing resume:
Successful marketers use various pieces of software to create content, manage social media, and analyze customer data to create highly targeted campaigns. Highlight your ability to manage this range of tasks by including plenty of relevant marketing skills in your resume.
First, you must list hard skills on your marketing resume to prove you can do the work.
Hard skills are skills you learn (whether through school or on the job) and that you may have a certification in. You won’t be able to fully do the job without the hard skills listed in the job description.
Here are some common marketing hard skills:
Soft skills relate to how you interact with other people and manage your workload. Soft skills are vital if you’re a marketer, because you need to both work with colleagues and engage with customers.
Here are key soft skills to list on your marketing resume:
A resume action verb is a descriptive verb that you use to start each bullet point in your work experience section. Strong action verbs draw attention to your proactive nature, as well as your successes in marketing roles.
For example, instead of:
Responsible for introducing a new social media campaign that boosted CTR from social media platforms by 47% within 6 months.
You can say:
Spearheaded a new social media campaign that boosted CTR from social media platforms by 47% within 6 months.
Here’s a list of some good action verbs to include on a marketing resume:
| Achieved | Executed | Promoted |
| Analyzed | Generated | Researched |
| Captured | Implemented | Spearheaded |
| Designed | Increased | Tracked |
| Developed | Initiated | Utilized |
Your value as a marketer is measured by how much you increase sales, brand awareness, customer interest, and satisfaction.
When writing your resume, don’t only tell the hiring manager you were in charge of campaigns to improve brand awareness, initiate relationships with new clients, and increase followers on social media. Use hard numbers to describe how your efforts increased these key performance indicators (KPIs).
Here’s are three examples of how it’s done in our marketing resume example:
Example of increase in monthly salesAssisted clients … increasing monthly sales from $8,000 to $25,000 in ten months
In this example, the candidate emphasizes their ability to take on a full-scale marketing project (including planning, development, and execution) and succeed. Because this bullet point is their most impressive accomplishment in this particular role, they put it in the first position.
Example of increased followers and sales on social mediaIncreased followers on social media by 150% over 6 months (including Twitter, Facebook, Linkedin, and Instagram), resulting in $45,000 in increased sales…
Marketing in 2023 requires intimate knowledge of social media platforms. Increasing followers means greater brand awareness, sales, discussion, and interest. If you put hard numbers on your marketing resume, your resume will stand out to hiring managers.
Example of increased profits due to efficiency effortsSpearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%
You can save money by identifying spending cuts, so include such information in your resume to show hiring managers you can not only create compelling marketing campaigns but also help them identify savings.
This marketing resume sample has more than three instances of quantified information, making it impactful and convincing for hiring managers because they can see what you can achieve for their company if they hire you. Check out how our candidate quantifies their experience, and then similarly add hard numbers wherever you can in your own marketing resume.
Aaron Case is a Content Specialist & Certified Professional Resume Writer (CPRW) at Resume Genius, where he loves writing resume and cover letter tips that give job...
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