16 Marketing Resume Examples, Template, & Writing Tips for 2024
Written By Samuel Johns, CPRW
Reviewed By Conrad BenzDespite being a marketing professional, you may be struggling to market yourself for the role you want. Get all the guidance you need with our 16 marketing resume examples and 4 tips — all optimized to help you secure work quickly.
Need a resume for a different job? Check out our library of resume samples.
Marketing resume template (text format)
Use any of our resume templates as a base and add this content to begin writing your resume.
- Assisted clients with business plan, purchase, branding, advertising, remodeling, and marketing, increasing monthly sales from $8,000 to $25,000 in 10 months
- Increased followers on social media by 150% on average, resulting in $47,000 in increased online sales through a significant improvement in brand awareness
- Initiated a series of marketing campaigns including email, print, digital, outdoor, and social media
- Crafted concept and content for journal ads, direct mail campaigns, and blogs
- Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%
- Implemented efficiency and cost-saving programs that reworked the editorial, production, and sales processes for three magazines, increasing profitability by 10% on average
- Kept abreast with the latest publication marketing strategies and developed new social media campaigns to increase brand influence
- Discovered, negotiated, and secured new relationships with local organizations, resulting in the launch of five new publications whose profitability increased by between 10%–20% annually
- Adobe Creative Suite
- Google Analytics
- Webmaster Tools
- Social Media Marketing
- Stata/Atlas
- Asana/Jira
Marketing resumes by experience level
However many years of experience in marketing you have, companies are always on the lookout for talented hires. Here are 4 examples of how to create a resume depending on your seniority and experience level.
Entry-level marketing resume
If you’re new to marketing, you’ll need an entry-level marketing resume, such as this one:
Entry-level marketing resume highlight
- Impressive Latin honors: This candidate graduated magna cum laude, an impressive accomplishment that makes this resume stand out from ones without Latin honors.
Marketing manager resume
Ready to lead a marketing department? You’ll need a compelling marketing manager resume — base it on this example:
Marketing manager resume highlight
- Master’s degree: Hiring managers will see this candidate is devoted to the marketing industry and intimately familiar with its theory because they have a master’s (and a bachelor’s) in marketing. If you have a marketing-related degree, be sure to add this degree to your education section.
Marketing director resume
Marketing directors are responsible for leading teams to carry out entire campaigns. Showcase your results and ambitions with a marketing director resume like this:
Marketing director resume highlights
- An MBA: As well as an undergraduate degree in marketing, this candidate has an MBA. This degree set shows they not only know marketing but also how to manage organizations and people — a key skill for a director.
Marketing executive resume
As a marketing executive, you’ll report to a board of directors or a CMO, so write a resume that impresses.
Marketing executive resume highlight
- Contextualizes responsibilities: This candidate briefly summarizes each company and their role therein. This strategy helps hiring managers see whether their previous duties and company profiles are similar to the hiring company’s, which would point to an easier transition for this applicant.
11 marketing resume samples by job title & situation
There are many different specializations in marketing, so look at the marketing resume samples below to find the one for the specific role you’re applying for. But first, check out a real-world resume from a candidate who got the job.
Resume from the digital marketing specialist at Resume Genius
Check out this digital marketing resume from our content manager, Conrad Benz. Using this resume, he snagged a job at Resume Genius:
Why we wanted to interview Conrad
- Strong collaboration skills: Conrad talks about working with his company’s design team, leading his own content team, and liaising with political campaigns. This shows he has great collaboration skills — something we highly value at Resume Genius due to our multi-department structure. Effective communication, collaboration, and teamwork skills are crucial for most companies, so be sure to highlight them on your resume.
- Diverse skillset: Beyond content writing, Conrad’s resume highlights additional skills like leadership, design, and social media, making him a versatile candidate. Having a broad skillset is valuable as it allows him to understand and contribute to the work of other departments. Always list the key skills you’ve mastered from the job advert on your resume, but if you have space, add extra skills that would benefit the company.
- Proven achievements: Conrad has demonstrated his ability to drive traffic growth and improve SEO for his previous employers, indicating he could make a similar impact at Resume Genius. To go the extra mile, he could add numbers that demonstrate his impact. Whenever possible, quantify your resume accomplishments.
We also found compelling reasons to hire Conrad on his LinkedIn profile. Building a strong online presence is crucial for securing interviews, so make sure to optimize your own profile during your job search.
Digital marketing resume
Digital marketing requires a specific skill-set. Show you have the necessary skills by creating a digital marketing resume similar to this example:
Digital marketing resume highlight
- Skill ratings: This candidate makes things easy for the hiring manager by rating their skills on a 6-point scale. This self-rating reflects their honesty and shows hiring managers where the candidate’s strengths lie.
Social media resume
If you specialize in social media, showcase your mastery of the various social media platforms — along with your achievements — on a social media resume like this one:
Social media resume highlight
- Relevant certifications: If you have certifications relevant to marketing, add them to your resume. This candidate has two from Udacity, reflecting their commitment to ongoing learning — a trait hiring managers will be delighted to see.
Social media marketer resume
Social media touches our entire lives. Show you know the ins and outs of social media in a way that will boost your target company’s profits with a social media marketing resume like this one:
Social media marketer resume highlight
- Specified software: If you know how to use particular pieces of software and they’re listed in the job description, name them on your resume to show employers you can immediately use them without any training. For social media roles, you should also list platforms you’ve mastered (e.g., Facebook, LinkedIn, X/Twitter, and Instagram)
Marketing coordinator resume
Marketing coordinator roles are usually the first step on the marketing career ladder. Show you’re ready for the challenge with an effective marketing coordinator resume.
Marketing coordinator resume highlight
- Impressive monetary amounts: This candidate sets out to impress by including monetary amounts that convey how much their marketing campaigns have earned. For example, they earned their company $15 mil. from contracts they spearheaded.
Brand ambassador resume
Here’s a brand ambassador resume example to help you write your own:
Brand ambassador resume highlight
- Prestigious employer: This job seeker has worked for a well-known company, Harley-Davidson. If that’s the case for you, ensure their name stands out. For example, you can use bold and all caps to give the company name more prominence.
Community manager resume
Community managers are responsible for building brand trust and liaising between a brand and its core audience. Show you have the chops for the role with an effective community manager resume.
Community manager resume highlight
- Positive adjectives: This job hunter describes their support as “impeccable.” While it’s difficult to quantify this resume adjective, it does provide hiring managers with a good insight into what this applicant is capable of. Add adjectives like this if you’re struggling to fill your one-page resume or think it’ll help clarify your intended meaning.
Communications specialist resume
Base your communications specialist resume on this example to set yourself up for success:
Communications specialist resume highlight
- Strong action verbs: Start your resume bullet points with strong action verbs to present yourself as proactive and successful. Here, the candidate uses good action verbs like “augment,” “support,” and “deliver” to highlight their achievements.
Email marketing resume
Email marketers need great communication skills to succeed in the impersonal world of email. So write an resume that showcases your ability to connect with customers:
Email marketing resume highlight
- Timeframes for successes: Although it’s good to quantify your resume successes, sometimes a statistic might not make much sense without context. However, this applicant makes up for that drawback by providing a timeframe for one of their accomplishments. They grew the email list by 47% in 1 year, which helps hiring managers see how long it’ll take for this job seeker to make similar achievements if hired.
SEO resume
A good SEO provides strategies and guidance to content creators. Show you know how to do that with an effective SEO resume like this sample:
SEO resume highlight
- Before and after comparisons: Optimize your resume bullet points by providing information about the situation before you addressed an issue. For example, this candidate states that their websites languished on page 5 of the Google search engine results pages before they were hired, but rose to page 1 as a result of their efforts. Try to include before-and-after comparisons like this if you have access to the information.
Marketing assistant resume
If you’re looking for your next marketing assistant position, try using ideas from this marketing assistant resume example:
Marketing assistant resume highlight
- Language skills: If you have foreign language skills, add them to your resume. Your target company may be planning to expand into new markets and your language skills will be useful to them.
How to write a marketing resume
In the marketing field, it’s important to have a resume that stands out, both in terms of content and design. However, Shanté Gorman, Founder and CEO at SugarPunch Marketing, warns against getting too creative with your application:
While creativity can help a resume stand out, it’s essential to balance it with clarity and professionalism. A well-organized, clean layout that highlights key achievements and skills is most effective. For marketing roles, a touch of creativity is great, but the content should always be the focus. — Shanté Gorman
1. List specific marketing software and tools
As a marketer, you’ll be expected to know how to use certain software and tools. Add marketing skills like these to the skills section of your resume:
- Google Analytics
- HubSpot
- Salesforce Marketing Cloud
- Mailchimp
- SEMrush
And here are social media tools and software you should be able to use if you’re a social media specialist:
- Hootsuite
- Sprout Social
- Buffer
- Facebook Ads Manager
- TweetDeck
2. List any marketing certifications you have
Your resume certifications section will be one of the first things hiring managers look at. There are hundreds of marketing certifications out there for every sort of role you can think of, but here are 10 of the most useful certifications to have on your marketing resume:
Good certifications for a marketing resume
- Google Analytics Individual Qualification
- HubSpot Content Marketing Certification
- Facebook Blueprint Certification
- Google Ads Certification
- Hootsuite Social Marketing Certification
- AMA Professional Certified Marketer
- Digital Marketing Institute Certified Digital Marketing Professional
- Salesforce Certified Marketing Cloud Consultant
- Content Marketing Institute Online Training and Certification
- LinkedIn Learning Marketing Strategy Certification
3. Quantify your impact as a marketer
Adding numbers, percentages, and dollar amounts to your resume is called quantifying your resume achievements. It’s vital when applying for a role in a data-driven field like marketing, because employers want to see that you’re good with numbers and know how to track your progress. Gorman says:
Understanding how to interpret data and make informed decisions based on metrics is invaluable in marketing, especially as the industry has become increasingly data-driven. — Shanté Gorman
To get you in the right mindset to quantify your successes, here are five examples of properly quantified bullet points for a marketing resume:
- Increased website traffic by 47% in 6 months through targeted SEO and content marketing strategies
- Boosted email open rates by 20% and click-through rates by 15% by implementing personalized email marketing campaigns
- Led a cross-functional team to launch a new product, resulting in a 25% increase in quarterly sales
- Achieved a 40% growth in social media followers and a 30% increase in engagement through strategic content planning and influencer partnerships
- Managed a marketing budget of $1.5 mil., optimizing spend to achieve a 50% ROI on advertising campaigns
4. Write an attention-grabbing resume summary
It’s a good strategy to write your resume summary last so that you can sum up the achievements, skills, and experience you’ve listed elsewhere on your resume.
A great resume summary for a marketer looks something like these three examples:
Dynamic and creative BS Marketing graduate with strong analytical skills and a passion for digital marketing. Proficient in social media management, content creation, and market research. Eager to apply academic knowledge to real-world marketing challenges and contribute to team success.
Seasoned marketing specialist with 5+ years of experience in digital and traditional marketing. Expertise in campaign management, SEO, and content strategy. Proven track record of driving brand awareness and increasing customer engagement. Strong analytical and project management skills.
Results-driven marketing manager with 10+ years of experience leading cross-functional teams and executing comprehensive marketing strategies. Skilled in digital marketing, brand development, and data-driven decision making. Demonstrated ability to increase market share and drive revenue growth through innovative campaigns.
The best format for your resume
Learn how to pick a resume format that highlights your strengths and downplays your weaknesses by reading our HR-approved guide.
You should also start off strong on your marketing cover letter!
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16 Marketing Resume Examples, Template, & Writing Tips for 2024
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