Marketing Coordinator Resume

You can conduct market research and draft reports on industry trends, but do you know how to present your skills and experience in a professional resume?

Convince employers you’re the right person to coordinate their marketing efforts with a stellar resume, and you’ll be one step closer to getting hired.

Use these three tips to write a marketing coordinator resume that generates buzz for all the right reasons:

1. Highlight marketing coordinator resume skills

Marketing coordinators assist marketing managers with developing and executing marketing plans — from researching promotional opportunities to monitoring the performance of campaigns. To prove you’re a strong candidate, your resume should highlight your marketing expertise, project management skills, and a mix of hard and soft skills that are essential to project development, including performing research and analysis of market trends.

To show employers you meet their basic requirements, list key technical skills in the resume skills section. For example, proficiency in Content Management Systems — like WordPress or Joomla — is essential for managing and organizing content.

Regardless of your experience level, you can make yourself a more compelling candidate by showcasing key marketing coordinator soft skills in your resume bullet points, such as organizational skills and attention to detail.

Here’s an example of how to include these skills in your resume bullet points:

Evaluated 4-years of sales data to develop a targeted delivery area for both traditional and digital media campaigns, growing sales by 50% from the previous year.

Here are important marketing coordinator technical skills to include in your resume:

• Social media marketing
• Email marketing
• Advertising campaigns
• Budgeting
• Project management software (Microsoft SharePoint, Microsoft Project, and Confluence)
• Enterprise resource planning (ERP) software (Oracle PeopleSoft, SAP, and Microsoft Dynamics)
• Editing software (Adobe AfterEffects, Dreamweaver, and Apple Final Cut Pro)
• Adobe Systems (Creative Cloud, Illustrator, and Photoshop)
• Web platform development software (Drupal, HTML, and JavaScript)

Additionally, here are key marketing coordinator soft skills employers seek:

• Creativity
• Communication skills
• Time management skills
• People skills
• Interpersonal skills
• Problem-solving skills
• Decision-making
• Collaboration
• Flexibility
• Critical thinking
• Microsoft Office (Excel, Outlook, and PowerPoint)

2. Customize your marketing coordinator resume to the job post

Researching and analyzing marketing trends to understand your audience is a huge part of the job. But knowing your market is also essential to crafting a successful marketing coordinator resume.

Do your homework before you start writing your resume so you can come up with the right strategy to align your talents to the job.

Here’s how to customize your marketing coordinator resume to the job:

• Include relevant information only and cut out any work experience where the skills aren’t transferable to a marketing coordinator position
• Know your market. Research the company to gain an understanding of their business goals and company values. Use this information to modify your resume bullet points so you can position yourself as a perfect match. For example, if the company prioritizes their work culture, show them you’re a team player by emphasizing your collaboration skills.
• What area of marketing do they specialize in? What type of clients do they work with? To prove you’re a worthwhile candidate, focus on your skills and experience in relevant marketing areas. For example, if your job responsibilities include email marketing, state your success in this area:

Developed and executed an email marketing campaign for a private vacation rental to promote brand awareness, boosting sales by 60% and clientele base by 15%.

3. Add hard numbers to your achievements

Because this is an entry-level position, you’ll be competing against a sea of fresh grads who meet basic job requirements. For a hiring manager who has countless job applications to review, simply demonstrating you have the right skill-set isn’t enough to catch their attention.

When hiring for a marketing coordinator, employers want to hire people who can deliver results by improving awareness for their brand and products or services. To ensure your job application is noticed, provide examples of what you’ve achieved in the past in your work experience section and quantify your resume to strengthen your application.

Here’s how to use hard numbers in your marketing coordinator resume:

Developed a comprehensive content marketing strategy, which grew social media presence by 40% and enhanced revenue by 160% from organic traffic

Transition the mail-order model from business-to-consumer to business-to-business with lucrative contracts totaling $65M each year

Developed digital marketing plans for 15+ events that achieved over $7M in revenue