Marketing Coordinator Cover Letter Sample

You’ve worked hard on applying for a new marketing coordinator position, carefully crafting your resume and responding to job form questions. Now it’s time to put the finishing touches on your application with a cover letter that summarizes your qualifications.

Unsure how to begin? We’ve removed the guesswork with these three pro tips for writing a marketing coordinator cover letter:

1. Use proper cover letter formatting

Even if you’re applying to a company known for a relaxed working environment, showing you’re a professional is important. Adhering to proper cover letter formatting is a great way to make a professional first impression.

Here are basic formatting guidelines for each component of your cover letter for a marketing coordinator job:

• Heading: Include your name, phone number, and email address, and any relevant online profiles. Emphasize your name by using bold text in a larger font size than the other information.
• Date and company details: Place today’s date under your heading, followed by a space. Then, list the hiring manager’s name, the company’s name, and the company’s address.
• Greeting: If you know the hiring manager’s name, “Dear [Mr./Ms./Mx.] [Hiring Manager’s Surname],” is an ideal greeting. When you don’t know the name, “Dear Marketing Team,” beats a stuffy “To Whom It May Concern,” salutation.
• Body: Sell yourself in two or three body paragraphs. Mention the position and company you’re applying to in a catchy opening paragraph. If possible, include a bulleted list that highlights your most noteworthy accomplishments. End by restating your interest and supplying your phone number and email address.
• Closing: Use “Sincerely” as your cover letter sign-off, because it’s polite without being overly formal and is standard across the US.

2. Highlight your marketing coordinator skills

Successful marketing coordinators are expert communicators, comfortable multitaskers, and experts with a variety of marketing tools. Fill your cover letter with keywords that point to these skills.

When hiring managers or applicant tracking system (ATS) software scans your cover letter for a marketing coordinator job application, they’ll quickly move on if they don’t find relevant keywords.

Here are some hard skills and technical skills to feature in your cover letter:

• Project manager skills
• Data analysis
• Marketing research
• Logistics
• Reporting skills
• Customer resource management (CRM)
• Social media management
• Email marketing
• Microsoft Office
• HubSpot Certifications (Social Media Marketing, Inbound, Content Marketing, Email Marketing, etc.)
• Google Analytics

Here are some soft skills hiring managers need to see:

• Communication skills
• Multitasking
• Relationship building
• Writing
• Planning
• Organization
• Teamwork
• Self-motivation
• Creative thinking

3. Research the company

When you’re writing a cover letter, try to determine what keywords are most likely to capture the hiring manager’s attention. But how do you know which keywords the company you’re applying to is prioritizing? The answer is simple:

Research the company.

The best place to start is the job description. Customize your cover letter to respond to each qualification the description lists.

You don’t have to stop with the job description though. Find clues about the organization’s marketing operations via the company’s website, social profiles, and Glassdoor reviews.

Then, use your findings as you write your cover letter, linking them to your experience. Here’s an example:

I noticed that your company is highly active on Reddit. At my last job, I expanded our online presence to Reddit and other non-traditional social networking sites. My efforts led to a 30% increase in organic traffic to our website.