Marketing Manager
Cover Letter Example

The title “marketing manager” is quite general, and covers a huge range of responsibilities and experience levels. Make sure you use your cover letter (together with your resume) to clarify exactly what type of marketing manager you are if you hope to actually land the job you’re applying for.

Ready to show employers you’re the right person for the job? You must first market yourself in your cover letter.

Follow these three tips for writing a marketing manager cover letter that increases your chances of landing your dream job:

1. Highlight your specific marketing-related skills

As a marketing manager, you’ll spend most of your time researching trends, analyzing data to monitor performance, and developing campaign strategies. So the ideal candidate is up-to-date with current marketing trends, and has the marketing-specific skills to guide a team of marketers toward a concrete goal.

In your cover letter, emphasize your technical skills while showing employers you also have the soft skills to succeed.

Here’s a list of key marketing manager skills (both hard and soft skills):

• Communication skills
• Project management skills (like Microsoft SharePoint, Microsoft Project, and Confluence)
• Collaboration
• Sales skills
• Leadership skills
• Critical thinking
• Attention to detail
• Adaptability
• Networking
• Organizational skills
• People skills
• Interpersonal skills
• Google Drive and Microsoft Office (Outlook, Excel, and Word)
• Sales and marketing software (Adobe Marketo Engage and Google AdWords)
• Social media sites (Facebook, LinkedIn, Instagram, and Twitter)
• Video creation and editing software (Adobe Systems Adobe AfterEffects, YouTube, and Apple Final Cut Pro)
• Enterprise resource planning (ERP) software (Microsoft Dynamics, SAP, and Oracle PeopleSoft)

2. Research your target company

As a marketing manager, your main responsibility is promoting and marketing products or services. Knowing how to sell yourself in your cover letter is critical.

But in order to market yourself better, you must know your target audience.

Before you begin writing your job application, research the company and take the time to understand their business goals and product offerings. Keep an eye out for any headlines that are worthwhile to mention in your cover letter, such as a recent product launch or major business move.

Use this information to tailor your cover letter to the position, aligning your skills and experience with what they’re seeking. For example, if the company has recently unveiled a new product in their lineup, address it in your cover letter by talking about what you’d do to add value to its marketing campaign.

3. Provide examples of your marketing achievements (using numbers)

From boosting brand awareness to increasing sales, companies rely on your expertise to maximize profit margins on marketing campaigns. So the ideal candidate is results-driven and can implement the best practices to capitalize on marketing budgets.

In your cover letter, provide examples of your achievements and use hard numbers to back them up. Doing so will give employers a sense of what you can contribute to their current workflow and it shows them you’re committed to making a positive impact on their numbers.

Here’s how to effectively quantify your marketing manager skills:

• Managed corporate marketing functions with a budget of $2m, including brand management, product launch, advertising, marketing collateral, and events
• Established a new social media team that grew our web presence and global brand awareness by 34%
• Recruited, hired, and trained the vast majority of current marketing specialists, all of whom have contributed to improving overall sales goals by 24%

Ready to start writing your marketing manager cover letter? Try out our cover letter builder or download a professional cover letter template and start making your own today.