Marketing Manager
Cover Letter Example

Put your best foot forward for your desired marketing manager role with an effective marketing manager cover letter. Our example plus marketing manager-specific cover letter writing tips can help you improve your chances of landing work.

August 12, 2024

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Marketing Manager Cover Letter Template

Make sure you use proper cover letter format to ensure that your cover letter is readable and professional.

Copy-paste Marketing Manager Cover Letter (Text Format)

FIRST AND LAST NAME

Email: your.email@email.com

Phone: (123) 456-7891

Address: Street, City, State

LinkedIn: linkedin.com/in/yourprofile

[Today’s Date]

[Hiring Manager’s Name]
[341 Company Address]
[Company City, State xxxxx]
[(xxx) xxx-xxxx]
[hiring.manager@gmail.com]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

Thank you for the opportunity to submit my application for the Marketing Manager position. I have over 6 years of experience in the marketing industry, and I wish to continue to succeed in the field.

In my current role as Marketing Manager for L’Oreal, I have developed product- centric promotional campaigns which are projected to grow our year-on-sales figures by $400,000. I have recruited, hired, and trained the vast majority of our current marketing specialists, all of whom have contributed to improving our overall sales goals by 24%.

Additionally, I have also:

Managed corporate marketing functions with a budget of $2m, including brand management, product launch, advertising, marketing collateral, and events
Led the design of new packaging elements for Panasonic which saving $50K in costs, and earned our company Green Award for utilizing cheaper, environmentally-friendly materials
Established a new social media team that grew our web presence and global brand awareness by 34%

With a background rooted in sales and marketing, a drive to take charge in this ever- changing industry, and the core skills required to effectively manage a dedicated marketing staff; I am certain that I would prove to be a great asset to your already talented team.

I want to thank you again for allowing me the opportunity to apply for this position. I look forward to hearing from you soon.

Sincerely,

[Your Name]

Average marketing manager salaries in the US

The following table includes information from O*NET Resource Center by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. The data is presented based on the top states by downloads in the USA.

Average marketing manager annual salaries by state

State	Salary / Year
California	$174,480
Texas	$135,050
New York	$173,290
Florida	$138,340
Pennsylvania	$131,890
Illinois	$149,430
Ohio	$132,000
Georgia	$156,680
North Carolina	$143,800
Michigan	$134,200
National Average	$137,006

Cover letter writing tips for marketing managers

The title “marketing manager” is quite general, and covers a huge range of responsibilities and experience levels. Make sure you use your cover letter (together with your resume) to clarify exactly what type of marketing manager you are if you hope to actually land the job you’re applying for.

Ready to show employers you’re the right person for the job? You must first market yourself in your cover letter.

Follow these three tips for writing a marketing manager cover letter that increases your chances of landing your dream job:

1. Highlight your specific marketing-related skills

As a marketing manager, you’ll spend most of your time researching trends, analyzing data to monitor performance, and developing campaign strategies. So the ideal candidate is up-to-date with current marketing trends, and has the marketing-specific skills to guide a team of marketers toward a concrete goal.

In your cover letter, emphasize your technical skills while showing employers you also have the soft skills to succeed.

Here’s a list of key marketing manager skills (both hard and soft skills):

Communication skills
Project management skills (like Microsoft SharePoint, Microsoft Project, and Confluence)
Collaboration
Sales skills
Leadership skills
Critical thinking
Attention to detail
Adaptability
Networking
Organizational skills
People skills
Interpersonal skills
Google Drive and Microsoft Office (Outlook, Excel, and Word)
Sales and marketing software (Adobe Marketo Engage and Google AdWords)
Social media sites (Facebook, LinkedIn, Instagram, and Twitter)
Video creation and editing software (Adobe Systems Adobe AfterEffects, YouTube, and Apple Final Cut Pro)
Enterprise resource planning (ERP) software (Microsoft Dynamics, SAP, and Oracle PeopleSoft)

2. Research your target company

As a marketing manager, your main responsibility is promoting and marketing products or services. Knowing how to sell yourself in your cover letter is critical.

But in order to market yourself better, you must know your target audience.

Before you begin writing your job application, research the company and take the time to understand their business goals and product offerings. Keep an eye out for any headlines that are worthwhile to mention in your cover letter, such as a recent product launch or major business move.

Use this information to tailor your cover letter to the position, aligning your skills and experience with what they’re seeking. For example, if the company has recently unveiled a new product in their lineup, address it in your cover letter by talking about what you’d do to add value to its marketing campaign.

3. Provide examples of your marketing achievements (using numbers)

From boosting brand awareness to increasing sales, companies rely on your expertise to maximize profit margins on marketing campaigns. So the ideal candidate is results-driven and can implement the best practices to capitalize on marketing budgets.

In your cover letter, provide examples of your achievements and use hard numbers to back them up. Doing so will give employers a sense of what you can contribute to their current workflow and it shows them you’re committed to making a positive impact on their numbers.

Here’s how to effectively quantify your marketing manager skills:

Managed corporate marketing functions with a budget of $2m, including brand management, product launch, advertising, marketing collateral, and events
Established a new social media team that grew our web presence and global brand awareness by 34%
Recruited, hired, and trained the vast majority of current marketing specialists, all of whom have contributed to improving overall sales goals by 24%

Ready to start writing your marketing manager cover letter? Try out our cover letter builder or download a professional cover letter template and start making your own today.