Entry Level Marketing Resume Examples & Writing Tips

Entry level marketing resume template

This template follows a standard, effective resume format.

How to become a marketer

Concerned you won’t be able to get a marketing job because you lack a relevant degree and experience? It’s doable, and Laurie Wang explains the steps you’ll need to take in this video:

How to write an entry-level marketing resume

Marketing is a field that’s constantly evolving with new strategies and tactics. And even if you’re new to the marketing world, you’ll have a higher chance of receiving job interviews if you prove you can adapt to the latest industry trends and make a good resume for your target audience.

Here are three tips to elevate your entry-level marketing resume and kick-start your career as a marketing professional.

1. Begin with a compelling entry-level marketing resume objective

Even if you have little or no marketing-related experience, employers will take notice and continue reading your application if you write a descriptive resume objective explaining who you are and why you want to represent their brand.

A 2–4 sentence entry-level marketing resume objective gives hiring managers an overview of your:

• personality traits that match the job description
• previous work, internship, or volunteer experience (if you have any)
• educational background (e.g., university degree, relevant coursework, GPA, certifications, boot camps)
• key marketing skills that will help you succeed in the role
• reasons for applying to this specific job at this specific company

For example, this entry-level marketing applicant has no formal work experience. However, they still wrote an effective marketing resume objective by highlighting their relevant video creation experience:

Creative and detail-oriented individual with 2+ years directing, making, and editing videos while volunteering for non-profit organizations and local brands in Houston. Recently graduated from the University of Houston with a GPA of 3.8/4.0. Highly proficient in Adobe Premiere Pro and OpenShot. Seeking an opportunity to gain knowledge and work in a cross-functional team by applying for the Video Marketing Specialist role at TrueWorks Roofing.

2. Mention your top hard and soft skills throughout your entry-level marketing resume

Employers seek marketing applicants with diverse skill sets, so list both your hard and soft skills as you write your entry-level marketing resume.

You’ve likely gained hard skills (also called technical skills) from marketing-related courses or practical experience. These are the best marbecause they show you have the technical abilities to succeed at your daily tasks.

For instance, managing different social media profiles or using a content management system (CMS) to write blogs tells employers you’re tech-savvy and capable of working closely with digital content.

Here are several marketing-related hard skills for entry-level candidates:

• Advertising knowledge
• Computer skills
• Copywriting
• Creating reports
• Customer relationship management (CRM)
• Data analysis
• Email marketing
• Google Ads
• Google Analytics
• Language skills
• Market research
• Microsoft Office suite
• Pay-per-click (PPC) Marketing
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Social media management
• Website development
• Community management
• Basic design skills (Photoshop, Canva, Sketch, Figma)

And besides listing your marketing-related hard skills in your resume’s skills section, you can also include them in your work experience section and resume objective.

Next, your soft skills highlight how you interact with colleagues and customers in a work setting. Hiring managers look for several soft skills in their entry-level marketers, so ensure you include them on your resume.

For example, listing your creativity shows you’re open to new ideas and have a knack for developing new strategies and campaigns.

And if you include your soft skills in your entry-level marketing resume’s skills section, don’t forget to explain them in further detail by including examples in your resume’s work experience bullet points. Describing your soft skills further in your work bullet points provides evidence of your positive qualities and communicates why you’d be a good fit for a company’s marketing team.

Here’s an example of an entry-level marketing candidate’s work bullet point explaining their creativity:

Conceptualized and produced engaging DIY watercolor painting TikTok reels that garnered 70,000+ new impressions and 15,350+ new followers within a week

Below are other soft skills for your entry-level marketing resume:

• Analytical skills
• Organizational skills (like project management)
• Communication skills
• Customer service skills
• Interpersonal skills
• Leadership skills
• People skills
• Public speaking
• Sales skills
• Data-driven decision making
• Goal setting

3. Make sure your resume is ATS-friendly

Marketing employers are more likely to consider you for an interview if they see you’ve researched their company and personalized your resume to fit their requirements.

Companies use applicant tracking software (ATS) to screen candidates who meet their requirements and have the exact resume keywords they’ve mentioned in the job ad. Write an ATS-friendly resume by:

• including matching keywords for a company’s job ad on your marketing resume
• using a professional and readable resume font (so the ATS can scan your application without any issues)
• saving your resume as a PDF so your resume’s formatting stays the same no matter who downloads it
• running your resume through an ATS resume checker before submitting it

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