Marketing Manager
Resume Example

As a marketing manager, you’re aware that good advertising is needed to sell a product.

The same is true for your resume. Writing a great marketing manager resume is the perfect way to advertise yourself to employers and ensure that you land an interview for a managerial marketing position.

However, companies rely heavily on marketing managers, so hiring managers will be looking through your resume to make sure you have the right marketing qualifications and skills to do the job well. To impress them, your resume needs to be convincing and quickly highlight your details showing that you performed well in your previous positions. 

To help you, here are four great marketing manager resume writing tips.

1. Include a well-written marketing manager resume summary

Think of your resume summary as the beginning of the sales funnel for your resume. It’s the first section employers will see, so you want to grab their attention quickly.

In a few concise sentences, summarize your experience, marketing skills, and some of your key accomplishments to the hiring manager with the goal of convincing them to continue reading.

Here’s a great example of a marketing manager resume summary:

Marketing manager with 6+ years of experience in home appliances and cosmetics environments. Proven record in managing product launches that increase brand awareness and sales. Personally recruited and trained 30+ marketing and sales specialists, improving overall sales targets by 24%, and directed the launch of 12 new product lines with total annual revenue of $1.3 billion.

Notice how the marketing manager in this example outlines their experience (6+ years in home appliances and cosmetics) and marketing skills (managing product launches that increase brand awareness and sales).

Additionally, the marketing manager details two major career achievements: “personally recruited and trained 30+ marketing and sales specialists, improving overall sales targets by 24%” and “directed the launch of 12 new product lines with total annual revenue of $1.3 billion.”

2. Include great marketing manager resume skills

Hiring managers will want to know what marketing skills you possess, and the best place to list these are in a dedicated resume skills section.  

First, consider which skills the employer will be looking for in your marketing manager resume. A great place to find which marketing manager resume skills you’ll need is in the job description, because employers will often list keywords they expect to see on your resume there. 

Next, you’ll want to strike a balance in your skills section between hard and soft skills. Marketing managers will need to possess certain hard skills, such as being able to use a variety of software programs geared towards advertising and Search Engine Optimization (SEO). 

Additionally, soft skills are important for other aspects of the job, like communicating with your colleagues or leading a team. 

Here are 14 examples of great hard skills for your marketing manager resume:

• General software tools: Microsoft Office Suite, Google Suite
• SEO tools: Google Analytics, SEMrush, Ahrefs
• CRM: Salesforce, HubSpot, Microsoft Dynamics
• Coding skills (basic understanding): HTML, CSS, WordPress
• Email marketing: Mailchimp, Constant Contact
• Online marketing: Google Adwords, Display campaigns
• Market research
• Public relations
• Data analysis
• Supply chain management
• Product management
• Product development
• Customer acquisition
• Social media

Here are eight examples of soft skills to include on your marketing manager resume:

• Leadership skills 
• Oral and written communication
• Interpersonal skills 
• Creativity skills 
• Adaptability/flexibility
• Organizational skills 
• Attention to detail
• Problem-solving skills
• Communication skills

Finally, as the world has become increasingly interconnected, companies need marketing managers who speak multiple languages to help develop product demand in new and emerging markets that don’t speak English. 

You should list language skills in your marketing manager resume skills section if you have them as well. 

3. Include action verbs in your marketing manager resume

When listing work experience on your resume, include action verbs to grab and hold the hiring manager’s attention. Action verbs are a great addition to any marketing manager resume because they convey leadership and initiative compared to writing terms such as “tasked with”, “charged with”, or “duties include”. 

For example, here are 45 great action verbs you might want to include on your marketing manager resume:

Additionally, here’s a bullet point example of how to use action verbs when writing about your marketing experience:

Increased website traffic by 25% through developing and executing new SEO marketing tactics, generating 30 new customer leads and increasing brand awareness and annual revenue by $500k 

4. Use hard numbers to quantify your marketing manager resume

As a marketing manager, you’re aware that to get customers to buy a product or service, you’ll have to make them trust in its value. The same principles apply to writing a great marketing manager resume. The best way to make hiring managers trust your marketing experience is by showing them the kind of value you can bring to their company. The best way to do this? By providing detailed descriptions of your marketing successes backed up by hard numbers.

Whether you’ve launched products, created effective marketing material, or managed efficient teams, you’ll need to show what you were able to accomplish with hard numbers.

Additionally, when detailing your marketing experience, look for ways to discuss how you:

• Produced new leads
• Launched new products
• Improved ad performance
• Increased brand awareness
• Reduced costs
• Exceeded targets
• Improved ROI
• Improved company marketing efficiency

For an example, here are three bullet points of quantified marketing manager experience:

No. 1 bullet point example: launched new products

Managing the launch of new products is important for marketing managers, and hiring managers will want to know that you have the skills to execute a successful product launch. In your resume, specify how many products you’ve launched and their total monetary worth. 

In the example, the candidate has launched a total of 12 products with a net worth of $1.3 billion. This is a substantial achievement and gives the hiring manager an idea of the candidate’s management abilities.

No. 2 bullet point example: exceeded targets

Hiring managers love to see marketing managers who excel at their jobs, and improving sales targets by 24% is an excellent achievement. Additionally, companies appreciate managers who have the leadership skills necessary to maintain retention rates, despite a pandemic.  

No. 3 bullet point example: increased brand awareness 

Web presence and global brand awareness are critical concerns for companies nowadays. The ability of a marketing manager to increase brand awareness is among the biggest concerns for employers hiring marketing managers.