Social Media Cover Letter Sample

Influence employers to bring you onto their team with an engaging social media cover letter. Save time and build your letter with our builder, or check out the cover letter writing tips we've provided for social media marketers below.

October 4, 2024

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Mid Level

A social media cover letter example template

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Entry Level

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Senior Level

An example cover letter for an experienced social media manager.

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Social Media Cover Letter Template

The best way to make sure your cover letter looks professional is by using the correct cover letter format.

Copy-paste Social Media Cover Letter (Text Format)

Entry
Mid
Senior

FIRST AND LAST NAME

Email: your.email@email.com

Phone: (123) 456-7891

Address: Street, City, State

LinkedIn: linkedin.com/in/yourprofile

[Today’s Date]

[Hiring Manager’s Name]
[456 Company Address]
[Company City, State XXXXX]
[(XXX) XXX-XXXX]
[hiring.manager@gmail.com]

Dear [Mr./Mrs./Ms./Mx.] [Hiring Manager’s Name],

I am writing to apply for the entry-level Social Media Manager position at InnovateTech Solutions, as advertised on your company’s LinkedIn page. As a recent graduate with a degree in Digital Marketing and a passion for creating engaging online content, I am excited about the opportunity to contribute to your dynamic marketing team.

Throughout my academic career, I have developed a strong foundation in social media strategy, content creation, and analytics. My coursework included projects that simulated real-world social media campaigns, allowing me to apply theoretical knowledge to practical scenarios. I am proficient in using various social media platforms including Instagram, Twitter, TikTok, and LinkedIn, and I have experience with social media management tools such as Hootsuite and Buffer.

While I may not have formal work experience in social media management, I have actively built and maintained my own personal brand across multiple platforms. My travel photography Instagram account has grown to over 5,000 followers organically, teaching me valuable lessons about audience engagement, content scheduling, and community management. Additionally, I ran social media accounts for my university’s marketing club, increasing event attendance by 30% through targeted campaigns.

I am a quick learner, highly adaptable, and thrive in fast-paced environments. I’m comfortable with tight deadlines and juggling multiple projects, skills I honed while balancing my studies with my role as social media coordinator for various student organizations.

Thank you for considering my application. I am excited about the opportunity to bring my enthusiasm, creative energy, and digital skills to InnovateTech Solutions. I look forward to the possibility of discussing how I can contribute to expanding your company’s social media presence and driving engagement with your target audience.

Sincerely,
[Your Name]

[Today’s Date]

[Hiring Manager’s Name]
[341 Company Address]
[Company City, State xxxxx]
[(xxx) xxx-xxxx]
[hiring.manager@gmail.com]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

I recently came across the posting for the Social Media Manager position at Ace Book Software, and wanted to reach out to you. As a marketing professional with a decade of experience, I understand what it takes to meet the needs of various audiences, as well as how to use feedback to conduct new digital campaigns and strategies, and I’d love to bring this skillset to the Ace Book marketing team.

I’m fluent in key social media platforms, with an emphasis on Facebook, LinkedIn, Twitter, Pinterest, and Instagram. My exceptional written communication skills allow me to craft effective tweets and posts that inspire user engagement and drive traffic. I’m also comfortable with Buffer and Hootsuite, and have experience managing a regular content schedule.

In addition, I’ve worked with social media analytics tools such as Crimson Hexagon, and am proficient in analyzing a set of data and semantics from social media platforms such as Twitter. I’m then able to interpret and draw solutions from these sets of data and successfully strategize future social media campaigns based on them.

I have a passion for social media because it’s an effective tool for connecting people, and I’m an inherently social person. I enjoy communicating and developing positive relationships with consumers of different backgrounds, and also thrive when executing social media campaigns – regardless of the target demographic.

I’m confident that my abilities and experience in the world of social media will allow me to perform excellent work as the Social Media Manager at Ace Book Software. If there’s interest on your side, I look forward to setting up an interview time and further discussing the position.

Sincerely,
[Your Name]

[Today’s Date]

[Hiring Manager’s Name]
[456 Company Address]
[Company City, State XXXXX]
[(XXX) XXX-XXXX]
[hiring.manager@gmail.com]

Dear [Mr./Mrs./Ms./Mx.] [Hiring Manager’s Name],

I am writing to express my interest in the Senior Social Media Manager position at GlobalTech Innovations, as advertised on your company’s careers page. With over eight years of experience driving successful social media strategies for tech companies, I am excited about the opportunity to bring my expertise to your forward-thinking organization.

In my current role as Social Media Manager at TechPro Solutions, I’ve led a team of five to develop and implement comprehensive social media strategies across multiple platforms. Our efforts have resulted in a 200% increase in social media engagement and a 150% growth in follower base across all channels over the past two years. I’ve spearheaded campaigns that not only boosted brand awareness but also directly contributed to lead generation, resulting in a 25% increase in qualified leads from social media sources.

I’m particularly drawn to GlobalTech Innovations because of your commitment to pushing the boundaries of technology and your innovative approach to B2B marketing. Your recent Twitter campaign showcasing the real-world applications of your IoT solutions was brilliant, and I admire how you’ve leveraged user-generated content to build authenticity and trust with your audience.

I’m proficient in a wide range of social media management and analytics tools, including Hootsuite, Sprout Social, BuzzSumo, and Google Analytics. I also have experience integrating social media efforts with broader digital marketing strategies, including email marketing and SEO.

I’m excited about the prospect of bringing my strategic thinking, creative problem-solving, and proven track record of results to GlobalTech Innovations. Thank you for your consideration. I look forward to the opportunity to discuss how my qualifications align with your company’s goals and how I can contribute to elevating GlobalTech Innovations’ social media presence to new heights.

Sincerely,
[Your Name]

Average social media manager salaries in the US

The following table includes information from O*NET Resource Center by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license, this data is pulled from the most recent US Bureau of Labor Statistics’ Employment & Earnings report (as of 10/16/2024), featuring the top states by use.

Average social media manager annual salaries by state

States	Salary / Year
California	$174,480
New York	$173,290
Texas	$135,050
Florida	$138,340
Pennsylvania	$131,890
Illinois	$149,430
Ohio	$132,000
Georgia	$156,680
North Carolina	$143,800
Michigan	$134,200
National Average	$137,006

Most people go on social media every day, but being able to optimize it for a company to generate engagement is an in-demand job skill.

Working in social media can be a lucrative gig, but with so many people familiar with the largest platforms, it’s also competitive. When you have a clear, well-written cover letter, though, you can prove why your abilities go beyond those of an amateur to any hiring manager.

To help you do that, here are three tips to help you write the strongest possible social media cover letter:

1. Highlight your social media skills

Don’t copy over your resume skills section exactly, but highlight achievements in your previous work that involve your social media-specific abilities. If a hiring manager isn’t sure whether or not you know how to use crucial platforms, for instance, they’re less likely to call you in.

Some of the top social media skills hiring managers are looking for are:

Major social media platforms: Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok, LinkedIn
Social media management software: Hootsuite, Buffer, Zoho, Sendible, Loomly
Major content management systems (CMS): WordPress, Wix, Squarespace, Shopify
Time management skills
Google Analytics
Graphic design
Sales and marketing software: Google AdWords, Marketo
Office suite software: Microsoft Office, Google Drive
General computer skills
Video creation
Video editing
Communication skills
Organizational skills

While employers will be on the lookout for your technical knowledge, be sure to highlight both hard skills and soft skills. Social media is ultimately about engaging with customers, so time management and communication, among others, are incredibly important.

2. Add hard numbers to your achievements

While social media work involves a lot of soft skills, progress is measured in hard numbers. Don’t make hiring managers imagine what you might be able to do, make your abilities clear with concrete data.

Work the numbers into stories about your accomplishments by quantifying your impact in dollar sales increase from social media posts, percentage increases in engagement or followers, or even time saved if you managed to achieve a goal particularly quickly.

For example:

At my last position, within 6 months I was able to gain 3,000 new Twitter followers for the company and increase Instagram engagement 215% by setting a consistent content release schedule and utilizing analytics.

Achievements like this not only show off what your skills are, but also prove how good you are at using them on the job.

3. Include social media-related keywords in your cover letter

Keywords can help your social media resume get past an applicant tracking system (ATS), but they can also help your cover letter stand out by naturally tailoring it to the job ad. Just remember to avoid simply restating information from your resume, because that’s boring and hiring managers will notice.

The most notable abilities an employer wants you to have are the keywords they list in their job posting. You can find those words by scanning the posting for “required” and “desired” skills, along with analyzing the language they use to describe the job.

If you can’t figure out what the hiring manager will be looking for, here are some general social media-related keywords that will catch their attention:

Social
Media
Content
Marketing
Communication
Outreach
PR
Writing
Engagement
Campaigns
Data
Analytics
Platforms
Tracking
Results
Channels
Creative
Strategy

Keywords like these, particularly if they’re also on the job posting, will make it clear to the hiring manager that you’re the ideal candidate for their position, making you more likely to get an interview.

Still got pressing questions about writing your social media cover letter? Check out our growing assortment of frequently asked questions, or check out our cover letter builder for some extra assistance.