Whether you’re a designer, writer, developer, or multimedia artist, a strong portfolio cover letter explains why you’re the right fit for the opportunity.
Below, we’ll explain how to write a compelling portfolio cover letter that gets noticed.
What is a portfolio cover letter?
A portfolio cover letter is a brief, personalized letter that introduces your portfolio to a potential employer, client, or collaborator. It accompanies your portfolio and provides essential context about who you are, what you do, and why your work is relevant to the opportunity you’re pursuing.
Remember that a portfolio cover letter is not a summary of your portfolio. It’s a bridge between your portfolio and the specific role, client, or opportunity you’re pursuing.
If you’re a creative or technical professional who is required to showcase your abilities through portfolios, then knowing how to write a cover letter for your portfolio is essential.
3 Professional portfolio cover letter samples by experience level
Use these three examples of effective portfolio cover letters for different career stages as inspiration when crafting your own portfolio letter.
Portfolio cover letter for an entry-level position
For those just starting their careers, your portfolio cover letter should emphasize your education, internships, and relevant skills that compensate for limited work experience:
Why this portfolio cover letter is effective:
This is a good entry-level portfolio cover letter as the applicant:
- Clearly establishes relevant education and internship experience that qualifies them for the position, showing they understand the industry despite being new to it (mentioning Parsons School of Design and BBDO internship)
- Provides specific portfolio accomplishments with measurable results (45% increase in social media engagement for a coffee shop rebrand) rather than just claiming to be creative or talented
- Balances technical skills with creative attributes by mentioning both software proficiency (Adobe Creative Suite) and their design approach and collaborative spirit, giving a complete picture of what they offer
Portfolio cover letter for an experienced professional
For mid-career professionals, you’ll want to highlight your proven track record and significant accomplishments along with your portfolio:
Why this portfolio cover letter is effective:
This applicant writes a strong portfolio cover letter, which:
- Immediately quantifies experience in a compelling way (eight years across five continents) that establishes credibility and global perspective, perfect for a National Geographic position
- References specific, prestigious recognition that validates the quality of their work and distinguishes them from competitors
- Demonstrates depth through specialized technical skills that are directly relevant to the role (drone photography, underwater imaging) while also showing breadth through varied high-profile clients (Reuters, NYT, TIME)
Portfolio cover letter for a senior position
For senior-level roles, emphasize leadership experience, strategic vision, and how your portfolio demonstrates your ability to drive results:
Why this portfolio cover letter is effective:
This senior portfolio cover letter is effective because it:
- Leads with leadership credentials and quantifiable business impact ($12M additional revenue, 30% reduced costs, 27% improved efficiency) showing they think beyond technical execution to business outcomes
- Articulates a leadership philosophy and management approach (psychological safety, mentoring) that addresses the human side of technical leadership, critical for a senior director role
- Connects past accomplishments to future vision for the company by explicitly mentioning how their experience relates to Microsoft’s focus on “pushing boundaries in the rapidly evolving AI landscape”
How to Write a Portfolio Cover Letter
Writing a portfolio cover letter is different from writing a cover letter for your resume because you’re not just summarizing your experience; you’re providing context for your portfolio so it makes sense to the hiring manager.
Step 1: Consider the job and type of portfolio
Before writing, carefully read the job description to find the most relevant resume keywords. Different industries and positions require different approaches to portfolio presentation and how your cover letter should support it.
For creative roles such as graphic design or photography, reference past visual projects in your portfolio cover letter that showcase your aesthetic style and technical abilities.
For technical roles like software development, highlight functional projects that demonstrate your technical expertise, analytical thinking, and problem-solving skills – abilities you should also emphasize in your cover letter.
Align your letter’s focus with what matters most for the specific role – whether that’s creative vision, technical expertise, or business results – and mention only the portfolio pieces most relevant to the position you’re applying for.
For example, a marketing portfolio might include campaign metrics:
Marketing portfolio cover letter example
My recent digital campaign for Sunrise Beverages increased customer engagement by 37% and drove $145,000 in new revenue within the first quarter, as detailed in the campaign analytics section of my portfolio.
While a designer’s portfolio might focus on visual layouts and branding consistency:
Designer's portfolio cover letter example
Throughout my portfolio, you’ll notice my commitment to creating visually harmonious layouts that maintain brand consistency across multiple touchpoints, as exemplified by the cohesive typography system and color palette I developed for the Meridian Hotel rebrand.
Step 2: Address the hiring manager by name
Personalize your letter by addressing it directly to the hiring manager. Use LinkedIn, the company website, or job listing contact details to find their name. Avoid generic greetings like “To Whom It May Concern.”
Using the correct name and professional title demonstrates your attention to detail and genuine interest in the position.
✓
Dear Ms. Jones,
X
Dear Hiring Manager,
If, after thorough research, you still cannot identify the hiring manager, use a department-specific greeting such as “Dear Creative Team Hiring Manager” or “Dear Engineering Department Hiring Manager” as a last resort.
Step 3: Write an impactful opening paragraph
Start your portfolio cover letter with a sentence that immediately communicates your enthusiasm for the role and a clear connection between your experience and the company’s needs.
What to include in your opening paragraph:
- The specific position you’re applying for
- How you discovered the opportunity
- Your years of experience
- Your most impressive credential or achievement that relates directly to the role
- A concise statement about why you’re interested in this particular company
Adding these personalised details to your opening paragraph shows you’re not sending generic applications, and demonstrates that you’ve researched their work, values, or recent projects
Example of a strong opening paragraph
I’m excited to apply for the Senior Marketing Strategist position at Horizon Brands, which I discovered through your presentation at last month’s Digital Marketing Summit. With eight years of experience developing data-driven campaigns across multiple industries, including my recent project that generated a 43% increase in qualified leads for Adobe’s Creative Cloud subscription service, I’m drawn to Horizon’s commitment to blending innovative storytelling with measurable business results—an approach that perfectly aligns with my marketing philosophy.
Step 4: Link portfolio work to industry experience in the body of your letter
The next two paragraphs of your portfolio cover letter should discuss specific pieces in your portfolio and expand on your relevant professional experience. This section links your past accomplishments to the requirements of the position.
Select 2-3 key portfolio pieces from your career that best demonstrate your qualifications for the role. For each piece, mention the specific work experience that links to this work, explaining not just what you did but the impact it had, using quantifiable numbers whenever possible.
✓
“My website redesign, on page 3 of my portfolio, increased conversion rates by 25% and reduced bounce rates by 15%.”
X
“I designed the company website,”
Where applicable, mention any notable clients, publications, or recognitions that establish your credibility in the field.
Step 5: Mention hard skills and quantify achievements
To transform your letter from generic to compelling, you also want to highlight the technical proficiencies and concrete accomplishments that make you uniquely qualified for the position.
For each of the portfolio pieces you discuss, link relevant hard skills that match the job description, such as:
- proficiency with specific software
- fluency in relevant programming languages or frameworks
- experience using specialized techniques
- expertise with industry-standard tools
Then, quantify your achievements with specific metrics—increased engagement rates, revenue generated, time saved, awards won—that prove your effectiveness.
Example of how a makeup artist could mention hard skills and quantify achievements
My technical expertise spans advanced airbrushing techniques, prosthetic application, and color theory principles, all of which I’ve applied across over 200 wedding events and 15 commercial photo shoots featured in my portfolio. I’m proficient with industry-standard tools including MAC Pro cosmetics, RCMA foundations, and Kryolan special effects products, and my work has consistently delivered measurable results—including a 95% client satisfaction rate and a 40% increase in referral bookings over the past two years, with three of my bridal looks being featured in Martha Stewart Weddings magazine.
Step 6: Close with a call to action
End your cover letter by reinforcing your interest in the position and company and include a clear call to action by expressing your interest in discussing your qualifications further in an interview.
Provide your direct contact information, even if it’s already on your resume, making it as easy as possible for the hiring manager to reach you.
Finally, thank the reader for their time and consideration, and close with a professional sign-off like “Sincerely” or “Best regards” followed by your full name.
Example of how an art director could write a closing CTA
I’m particularly enthusiastic about joining Westfield Creative because your agency’s focus on sustainability-driven campaigns resonates deeply with my professional values and creative approach. I would welcome the opportunity to discuss how my experience developing award-winning visual narratives could contribute to your upcoming client projects.
Thank you for considering my application and reviewing my portfolio. You can reach me directly at (555) 123-4567 or sarah.johnson@email.com at your convenience. I’m available for interviews Monday through Friday and can accommodate virtual or in-person meetings.
Sincerely,
Sarah Johnson
15 cover letter examples for a professional portfolio
Use these portfolio cover letter samples as inspiration to write your own, tailored to your field:
Student portfolio cover letter
This graphic design student highlights university work and accomplishments to introduce their developing portfolio to land an internship at a respected agency:
March 12, 20XX
Taylor Garcia
Internship Coordinator
Leo Burnett Worldwide
35 W Wacker Dr
Chicago, IL 60601
Dear Mr. Garcia,
As a third-year graphic design student at Rhode Island School of Design with a passion for brand storytelling, I’m excited to apply for the Summer Design Internship at Leo Burnett. After studying your award-winning campaigns for McDonald’s and Samsung, I’m inspired by your agency’s ability to create visually compelling narratives that drive consumer engagement.
My portfolio (emmadesigns.myportfolio.com) showcases my coursework and independent projects, including a hypothetical rebrand for Patagonia that incorporates sustainable design principles, and a series of motion graphics I created for my university’s environmental awareness campaign. While I’m still developing my professional experience, my professors have recognized my strong conceptual thinking and technical execution in Adobe Creative Suite. I’m particularly drawn to Leo Burnett’s collaborative approach to creativity.
I would welcome the opportunity to contribute my fresh perspective while learning from your world-class team. Please feel free to contact me anytime at emmaw@gmail.com.
Sincerely,
Emma Wilson
Academic portfolio cover letter
This example shows how an academic presents their research portfolio when applying for a university position:
January 15, 20XX
Dr. Susan Ramírez
Chair, Department of Psychology
Stanford University
450 Jane Stanford Way
Stanford, CA 94305
Dear Dr. Ramírez,
With my doctoral research on cognitive development and ten years of teaching experience at Princeton University, I am applying for the Associate Professor position in your Psychology Department. My academic portfolio (jamesharperresearch.edu/portfolio) demonstrates my commitment to innovative research methodologies and student-centered teaching approaches that would complement Stanford’s renowned psychology program.
My portfolio includes publications in leading journals such as Psychological Science and Child Development, with my recent longitudinal study on executive function development receiving the 20XX Cognitive Science Association’s Outstanding Research Award.
Section two of my portfolio details my teaching philosophy and course development experience, including the undergraduate seminar “Cognitive Development in Digital Environments” that consistently receives exceptional student evaluations. My research has been funded by competitive grants from the National Science Foundation and the Spencer Foundation, totaling over $1.2 million.
I’m particularly interested in Stanford’s interdisciplinary approach to psychological research and would welcome the opportunity to discuss how my research agenda could contribute to the department’s strategic priorities. You can reach me during office hours at 609-258-2600.
Best regards,
Dr. James Harper
Photographer portfolio cover letter
A commercial photographer might use this approach to highlight their visual storytelling abilities:
May 8, 20XX
Maria Lopez
Creative Director
Condé Nast
1 World Trade Center
New York, NY 10007
Dear Ms. Lopez,
As a commercial photographer with eight years of experience creating visual narratives for brands including Nike and Airbnb, I’m excited to apply for the Senior Photographer position at Condé Nast. My portfolio (davidchenphotography.com) showcases my ability to capture authentic moments and craft compelling visual stories that engage audiences across print and digital platforms.
The fashion editorial series in my portfolio titled “Urban Metamorphosis,” commissioned by Vogue Italia, demonstrates my technical precision with lighting and composition while telling a coherent narrative across a multi-page spread. My recent campaign for Unilever, featured in the commercial section of my portfolio, increased their Instagram engagement by 78% and was shortlisted for a Cannes Lion award. Beyond technical skills, I pride myself on my ability to direct diverse models and subjects to achieve authentic expressions that resonate with target audiences. I’m particularly drawn to Condé Nast’s commitment to visual innovation across its publications.
I would be thrilled to contribute my distinctive photographic style to your world-class creative team. You can reach me at (555) 555-6666 or email dachen@gmail.com.
Sincerely,
David Chen
Videographer portfolio cover letter
Here’s how a videographer might introduce their portfolio when applying to a production company:
June 20, 20XX
Miguel Rodríguez
Head of Production
Universal Pictures
100 Universal City Plaza
Universal City, CA 91608
Dear Mr. Rodríguez,
With five years of experience creating compelling visual narratives for clients including Red Bull and Patagonia, I’m eager to apply for the Videographer position at Universal Pictures. My portfolio (sarahfilms.com) demonstrates my ability to blend technical precision with emotional storytelling—skills I developed while working on documentary projects in challenging environments around the world.
The short documentary in my portfolio titled “Against the Current,” which follows Olympic swimmers returning to their drought-stricken hometowns, showcases my ability to handle complex narratives while maintaining visual consistency and emotional impact. This project won Best Short Documentary at the 20XX Independent Film Festival. My commercial work for Samsung, also featured in my portfolio, demonstrates my proficiency with both studio production and run-and-gun shooting scenarios. I’m particularly skilled in drone cinematography, underwater filming, and post-production color grading using DaVinci Resolve.
Having long admired Universal Pictures’ commitment to visual innovation across diverse genres, I would be thrilled to contribute my technical expertise and creative vision to your upcoming projects. Please call (555) 777-8888 weekdays during the mornings or email me at sarah@sarahfilms.com to set up an interview.
Best regards,
Sarah Johnson
Graphic designer portfolio cover letter
This is a good example of how a graphic designer highlighted their creative approach and technical skills:
April 3, 20XX
Jordan Williams
Design Director
Apple Inc.
One Apple Park Way
Cupertino, CA 95014
Dear Mr. Williams,
As a graphic designer with seven years of experience creating clean, user-focused visual solutions, I’m excited to apply for the Senior Graphic Designer position at Apple. My portfolio (mendezdesign.com) reflects my minimalist aesthetic and human-centered design approach that aligns perfectly with Apple’s commitment to elegant simplicity and intuitive user experiences.
The brand identity system I created for Spotify, featured prominently in my portfolio, demonstrates my ability to develop cohesive visual languages that work seamlessly across digital and physical touchpoints. This project increased brand recognition by 34% according to their post-launch market research. My typographic work for The New York Times Magazine, also in my portfolio, showcases my attention to detail and understanding of how subtle design choices impact readability and emotional resonance. Beyond visual design, I bring expertise in prototyping, motion graphics, and facilitating collaborative design thinking workshops. Apple’s legacy of innovation through thoughtful design has long inspired my own work.
Please contact me via (555) 999-0000 or carlos@mendezdesign.com. I would be honored to contribute to your team’s continued excellence in creating products that merge beauty with functionality.
Sincerely,
Carlos Mendez
Illustrator portfolio cover letter
This example shows how an illustrator might present their unique style and commercial experience:
July 12, 20XX
Sam Reynolds
Art Director
Penguin Random House
1745 Broadway
New York, NY 10019
Dear Mx. Reynolds,
As an illustrator whose work has appeared in The New Yorker and on packaging for Whole Foods Market, I’m excited to apply for the Children’s Book Illustrator position at Penguin Random House. My portfolio (mayapatelart.com) showcases my distinctive watercolor style and ability to create characters and worlds that captivate both children and adults—skills I’ve refined over eight years of commercial illustration work.
The children’s book project in my portfolio, “Moonlight Adventures,” demonstrates my ability to maintain visual consistency across a narrative while creating engaging characters that convey emotion without relying on text. This self-published project sold over 5,000 copies and was featured in Parents Magazine’s “Best New Children’s Books” list. My editorial illustrations for The Atlantic, also in my portfolio, showcase my versatility in adapting my style to complement different written content while meeting tight deadlines. I’m proficient in both traditional media (watercolor, gouache, ink) and digital tools (Procreate, Adobe Photoshop), allowing me to adapt my process to project requirements.
Having grown up treasuring Penguin Random House publications, I would be thrilled to contribute to your legacy of creating visually stunning books that inspire young readers. I am reachable on (555) 123-9876 or you can email me at maya@mayapatelart.com to set up an interview.
Best regards,
Maya Patel
Software developer portfolio cover letter
A software developer might use this approach to highlight both technical skills and problem-solving abilities:
February 5, 20XX
Priya Sharma
Technical Hiring Manager
Google
1600 Amphitheatre Parkway
Mountain View, CA 94043
Dear Ms. Sharma,
As a full-stack developer with six years of experience building scalable web applications, I’m excited to apply for the Senior Software Engineer position at Google. My portfolio (alexnguyen.dev) demonstrates my expertise in creating elegant solutions to complex problems using React, Node.js, and cloud technologies—skills that align perfectly with Google’s commitment to powerful yet user-friendly products.
The e-commerce platform featured in my portfolio, built for Adidas, showcases my ability to architect systems that handle high traffic volume while maintaining sub-200ms response times. This project involved implementing complex inventory management logic and integrating with multiple third-party APIs. My open-source contribution to TensorFlow, also documented in my portfolio, demonstrates my proficiency with machine learning frameworks and commitment to collaborative development. In addition to technical skills, I bring experience leading agile development teams and mentoring junior developers. At Stripe, I led a team that reduced API response times by 42% through strategic refactoring and implementation of caching strategies. Google’s mission to organize the world’s information has long inspired my work.
Please feel free to contact me on (555) 234-5678 or at alex@nguyen.dev. I would be thrilled to apply my technical expertise to help advance this vision.
Sincerely,
Alex Nguyen
Creative director portfolio cover letter
Here’s how a creative director might present their leadership experience and creative vision:
September 15, 20XX
Rebecca Adelman
Chief Marketing Officer
Nike, Inc.
One Bowerman Drive
Beaverton, OR 97005
Dear Ms. Adelman,
As a creative director who has led award-winning campaigns for Adidas and Coca-Cola, I’m excited to apply for the Executive Creative Director position at Nike. My portfolio (jonathanleeportfolio.com) showcases my ability to build and lead diverse creative teams that consistently deliver innovative, culturally relevant work that drives both brand equity and business results.
The “Beyond Limits” campaign for Adidas, featured in my portfolio, demonstrates my approach to creative leadership—bringing together designers, copywriters, photographers, and digital specialists to create an integrated campaign that increased quarterly sales by 28% and won a Cannes Lions Gold award. My work with Spotify, also documented in my portfolio, showcases my ability to translate brand strategy into distinctive creative expressions across global markets while maintaining brand consistency. Throughout my career, I’ve built a reputation for identifying and nurturing emerging creative talent while creating team environments where bold thinking thrives. At Wieden+Kennedy, I restructured the creative department to implement a more collaborative workflow, resulting in faster project completion and three major new business wins.
Nike’s legacy of inspirational storytelling has always set the standard for our industry, and I would be honored to help write the next chapter of the brand’s creative evolution. Let’s set up a meeting to discuss how I can help create this vision: jonathan@leecreative.com.
Best regards,
Jonathan Lee
Artist portfolio cover letter
This example shows how a fine artist might present their work when applying for gallery representation:
August 8, 20XX
Daniel Kim
Gallery Director
Gagosian Gallery
555 West 24th Street
New York, NY 10011
Dear Mr. Kim,
As a mixed-media artist whose work explores the intersection of digital technology and traditional weaving craft, I’m writing to express my interest in representation by Gagnon Gallery. My portfolio (oliviamartinezart.com) showcases my evolving artistic practice and conceptual approach that I believe would complement your gallery’s commitment to presenting challenging contemporary work.
My recent series “Digital Archaeology,” featured prominently in my portfolio, demonstrates my technique of combining traditional oil painting with projection mapping to create immersive installations that question our relationship with technology. This series was exhibited at the Whitney Museum of American Art and received critical recognition in ArtForum, which described it as “a provocative reimagining of how traditional media can engage with digital culture.” My earlier sculptural work, also documented in my portfolio, shows the evolution of my practice and my ongoing exploration of materiality and form. Over the past decade, I’ve established a collector base across North America and Europe, with works acquired by MoMA, the Tate Modern, and several significant private collections.
Having long admired Gagnon’s influential role in shaping contemporary art discourse, I would welcome the opportunity to discuss how my artistic vision might align with your gallery program. Please contact me at (555) 567-8901 or at olivia@oliviamartinez.com.
Sincerely,
Olivia Martinez
Makeup artist portfolio cover letter
A makeup artist might use this approach when applying to a major cosmetics brand:
October 10, 20XX
Sophia Chen
Creative Talent Recruiter
MAC Cosmetics
130 Prince Street
New York, NY 10012
Dear Ms. Chen,
As a makeup artist with seven years of experience creating transformative looks for editorial shoots, runway shows, and celebrity clients, I’m excited to apply for the Senior Artist position at MAC Cosmetics. My portfolio (ryanjacksonmakeup.com) demonstrates my technical precision, artistic vision, and versatility across beauty, fashion, and avant-garde makeup applications.
The editorial series for Vogue featured in my portfolio showcases my ability to create flawless, camera-ready skin while pushing creative boundaries with unexpected color stories and textures. Working with diverse skin tones and facial features for clients including Fenty Beauty and Estée Lauder has honed my inclusive approach to makeup artistry. My behind-the-scenes work at New York Fashion Week, documented in the “runway” section of my portfolio, highlights my ability to execute a creative director’s vision while working efficiently under extreme time constraints. Beyond application techniques, I bring expertise in product knowledge, color theory, and creating educational content—skills I developed while leading masterclasses for Sephora.
MAC’s legacy of artistic innovation and inclusivity has long inspired my own approach to makeup, and I would be thrilled to contribute my creative vision and technical expertise to your iconic brand. Let’s discuss how I can contribute to MAC’s legacy. You can reach me at ryan@ryanjacksonmakeup.com.
Best regards,
Ryan Jackson
Cosmetologist portfolio cover letter
Here’s how a cosmetologist might highlight their technical skills and client approach:
March 25, 20XX
Jamal Thompson
Salon Director
Elizabeth Arden Red Door Spa
691 Fifth Avenue
New York, NY 10022
Dear Mr. Thompson,
As a licensed cosmetologist with six years of experience providing comprehensive beauty services to a loyal client base, I’m excited to apply for the Senior Cosmetologist position at Elizabeth Arden Red Door Spa. My portfolio (aishabeauty.com) showcases my technical expertise across hair styling, skincare treatments, and makeup application—with a particular focus on creating personalized beauty experiences that enhance each client’s natural features.
The transformational hair color work featured in my portfolio demonstrates my precision with complex techniques including balayage, foliage, and color correction—skills I refined during my advanced color certification with Wella Professional. My skincare section showcases before-and-after results from clients with various skin concerns, highlighting my knowledge of product formulations and treatment protocols. While working at Aveda, I maintained a 92% client retention rate and increased average service tickets by 30% through effective consultation and home care recommendations. Beyond technical skills, I bring a warm, consultative approach that builds client trust and loyalty.
Elizabeth Arden’s holistic approach to beauty and wellness perfectly aligns with my philosophy of enhancing both appearance and confidence, and I would be thrilled to contribute to your spa’s legacy of exceptional client care. My skill and warmth shines through in person – contact me at (555) 789-0123 / aisha@aishabeauty.com to set up an interview.
Sincerely,
Aisha Williams
Model portfolio cover letter
A model might use this approach when submitting their portfolio to an agency:
May 5, 20XX
Natasha Walker
Talent Director
IMG Models
304 Park Avenue South
New York, NY 10010
Dear Ms. Walker,
As a working model with three years of experience in commercial, fitness, and runway modeling, I’m writing to express my interest in representation by IMG Models. My portfolio (kevinrodriguezmodel.com) showcases my versatility, professionalism, and unique look that I believe would make me a valuable addition to your diverse roster of talent.
The commercial campaigns in my portfolio for Under Armour and Lululemon demonstrate my ability to convey authentic emotion and movement while effectively representing athletic brands. At 6’1″ with a 40″ chest, 32″ waist, and 33″ inseam, I bring the physical proportions needed for high-fashion work, combined with the athleticism required for active wear campaigns. My runway experience includes walking for emerging designers at New York Fashion Week, where I received positive feedback for my confident presence and professional demeanor. Beyond my physical attributes, I bring a strong work ethic, punctuality, and adaptability to changing creative directions—qualities that previous clients have consistently praised.
IMG Models’ reputation for developing long-term careers and securing prestigious opportunities for diverse talent strongly appeals to me, and I would welcome the opportunity to discuss how my look and professional approach might fit with your agency’s vision. You can reach me at kevin@kevinrodriguez.com and (555) 890-1234.
Best regards,
Kevin Rodriguez
Writer portfolio cover letter
This example shows how a writer might present their publishing history and unique voice:
November 18, 20XX
Michael Chang
Content Director
The Atlantic
600 New Hampshire Ave., NW
Washington, DC 20037
Dear Mr. Chang,
As a journalist whose work has appeared in The New York Times and NPR, I’m excited to apply for the Senior Staff Writer position at The Atlantic. My portfolio (amandaparkwrites.com) showcases my ability to blend meticulous reporting with narrative storytelling—an approach that aligns perfectly with The Atlantic’s commitment to thoughtful, nuanced coverage of complex issues.
My investigative series on the pharmaceutical industry, featured prominently in my portfolio, demonstrates my ability to translate complex scientific and economic concepts into compelling narratives that drive public discourse. This series won the 20XX National Magazine Award for Reporting and led to congressional hearings on drug pricing practices. My profiles of climate scientists, also in my portfolio, showcase my interview techniques and ability to humanize technical subjects without sacrificing intellectual rigor. Beyond reporting, I bring experience in multimedia storytelling, podcast production, and managing collaborative projects across editorial teams. At Vox, I developed the editorial calendar for their climate coverage, resulting in a 45% increase in reader engagement with environmental content.
The Atlantic’s legacy of incisive analysis and literary journalism has long set the standard I aspire to in my own work, and I would be honored to contribute to your publication’s ongoing evolution. Email me at amanda@amandaparkwrites.com to set up a meeting.
Sincerely,
Amanda Park
Editor portfolio cover letter
An editor might use this approach to highlight their editorial vision and management experience:
January 7, 20XX
Elena Rodriguez
Executive Editor
HarperCollins Publishers
195 Broadway
New York, NY 10007
Dear Ms. Rodriguez,
As an acquiring editor who has developed multiple New York Times bestsellers and award-winning titles, I’m excited to apply for the Senior Editor position in HarperCollins’ Fiction division. My editorial portfolio (thomaswashington.com) demonstrates my eye for identifying promising manuscripts, developing author talent, and guiding books through the publication process with both commercial and critical success.
The “Editorial Vision” section of my portfolio showcases the diverse list I built at Penguin Random House, including literary fiction, upmarket women’s fiction, and character-driven thrillers that collectively generated over $12 million in revenue. Working with debut author Sarah Johnson on her novel “The Forgotten Hour,” I helped shape a manuscript that went on to win the National Book Award and sell translation rights in 28 territories. My approach to editorial development, detailed in my portfolio case studies, focuses on enhancing an author’s unique voice while strengthening narrative structure and market positioning.
Beyond acquisition and development, I bring experience in managing publication schedules, coordinating cross-departmental collaboration, and mentoring junior editors. Having long admired HarperCollins’ commitment to publishing both established voices and groundbreaking new talent,
I would be thrilled to contribute my editorial vision and industry relationships to your prestigious team. I am reachable at (555) 012-3456 and thomas@washingtoneditor.com.
Best regards,
Thomas Washington
Social media manager portfolio cover letter
Here’s how a social media professional might highlight their strategic approach and analytics expertise:
June 15, 20XX
Jason Kim
Director of Digital Marketing
Sephora
525 Market Street
San Francisco, CA 94105
Dear Mr. Kim,
As a social media strategist who has grown brand communities and driven measurable engagement for clients including L’Oréal and Glossier, I’m excited to apply for the Social Media Manager position at Sephora. My portfolio (zoemitchelldigital.com) demonstrates my data-driven approach to creating compelling content strategies that build authentic connections between beauty brands and their target audiences.
The TikTok campaign for Glossier featured in my portfolio showcases my ability to translate brand values into platform-specific content that resonates with Gen Z consumers. This campaign increased followers by 127% and generated $380,000 in directly attributable sales through strategic use of creator partnerships and shoppable content. My work with Maybelline, also documented in my portfolio, demonstrates my expertise in community management and crisis communications during their product reformulation announcement.
I’m particularly skilled in social analytics, content planning, and identifying emerging platform features that can be leveraged for brand storytelling. At L’Oréal, I implemented a new social listening protocol that improved campaign performance by 34% through real-time content optimization.
Sephora’s innovative approach to digital community building has long set the standard in beauty retail, and if you call me at (555) 123-4567, I would be thrilled to discuss how I can best contribute my strategic thinking and creative execution to your industry-leading social media presence.
Sincerely,
Zoe Mitchell
Frequently asked questions about portfolio cover letters
We’ve answered several of the most common questions about writing a portfolio cover letter below:
Is a portfolio cover letter the same as a resume cover letter?
No, a portfolio cover letter is distinct from a standard resume cover letter, though they share some similarities.
Resume Cover Letter: The standard cover letter that accompanies your resume when applying for most jobs. It introduces you to the employer, highlights your relevant qualifications, and explains why you’re interested in the position.
Portfolio Cover Letter: This specifically introduces and explains the work samples in your portfolio. It provides context for your creative or technical projects, discusses your process, and connects your portfolio pieces to the job requirements.
Do I need a portfolio cover letter and a resume cover letter?
In most cases, you don’t need separate documents but double check what documents are requested in the job description and refer to that first.
If you’re in a creative, technical, or portfolio-based field (like design, photography, writing, development) where portfolios are common, you should create a single cover letter that fulfills both purposes – introducing yourself AND referencing specific examples from your portfolio. This approach is more efficient and prevents redundancy in your application materials.
For example, if you’re a graphic designer applying to an agency, your cover letter would:
- Introduce your professional background
- Mention your interest in the position
- Reference specific relevant projects from your portfolio (which are also listed in your resume)
- Explain how your skills and experience make you a good fit
The key difference is that portfolio-based professionals need to explicitly mention and explain specific examples of their work, while professionals in non-portfolio fields might focus more on their overall experience and achievements.
What’s the best way to submit a portfolio cover letter?
Always follow any specific submission instructions provided in the job posting, as failure to do so might indicate a lack of attention to detail to potential employers.
If you can’t find any instructions on how to submit then follow these guidelines to ensure your portfolio cover letter makes the best impression:
- Create a PDF version of your cover letter that maintains consistent formatting across devices.
- When applying through online portals, check if there are separate upload fields for your cover letter, resume, and portfolio—or if you need to combine them into a single document.
- If emailing your application, include your cover letter either as the email body text with a professional signature and links to your portfolio, or as a well-labeled attachment.
- Match your resume and portfolio’s aesthetic to your portfolio cover letter while maintaining professionalism and readability.
- Use professional, descriptive filenames on all digital files and be sure to include your name (e.g., “YourName_CoverLetter_GraphicDesigner.pdf”).
How can I make my portfolio cover letter stand out?
Customize it for each job, address the hiring manager by name, and connect your experience directly to your portfolio content. Use clear, confident language and focus on achievements over duties.
If this intimidates you, using a cover letter builder can help you put together an effective cover letter by prompting you with questions about your experience.
How long should a portfolio cover letter be?
A portfolio cover letter should be one page or less and 200-400 words.
Additional cover letter resources
We’ve also compiled a list of additional resources, cover letter templates, and about how to write a strong cover letter for you to reference when writing your own cover letter.
- How to write a cover letter for a job
- Free downloadable cover letter templates
- 11 Best cover letter examples
- How to write a short cover letter
- How to write an entry-level cover letter
- Main parts of a cover letter
- Cover letter format
- How long should a cover letter be?
- Are cover letters necessary?
- Best fonts on a cover letter
- Cover letter header
- How to name drop a referral in a cover letter

Leora Joy Jones
Career Expert & Content Writer
Leora Joy Jones is a multidisciplinary creative who writes career content for job seekers. She is passionate about empowering people to invest in personal development. From recent graduates to career changers to DIY freelancers, she aims to cheerlead her readers to make informed choices. Born in the USA and raised in South Africa, Leora now lives and works in Taiwan. She has a BFA in Fine Arts, an MA in Art Curation, and over 10 years experience writing and editing words on many topics. Connect with her on LinkedIn.
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