RESUME SUMMARY
Ecommerce Specialist with 7+ years of experience in content analysis, marketing management, and website optimization. Able to research various industrial products to find solutions that increase sales and bridge the gap between IT, operations, and marketing. Eager to join a strong team to smooth consumers’ commerce journeys and increase conversions at [Company Name].
PROFESSIONAL EXPERIENCE
Ecommerce Specialist
Sporer, Gutmann & Rogahn, Columbus, OH
March 2017–Present
- Collaborate with 2 analytics teams by updating daily reports and implementing new digital marketing campaigns to increase sales and brand awareness
- Evaluate the company’s online retail performance and use the new data to outline content writing strategies and develop promotional email campaigns
- Collect customer reviews, monitor competition, and review product feedback to identify potential areas of improvement and business growth
- Manage a product flow to 25 large Internet retailers by coordinating item setup, imaging, and content acquisition, as well as product categories and item restock
- Increased online retail performance by 51% within 12 months by improving data analysis techniques using Microsoft SQL Server and Google Analytics
Marketing Associate
The Loop Marketing Inc., Chicago, IL
August 2014–February 2017
- Cooperated with internal and external marketing agencies to outline cost-effective strategies and new affiliate programs
- Researched keywords to create 3 new buyer personas and grow email lists
- Managed a budget of $35K to improve organic search results and optimize Google AdWords
- Executed 75+ online merchandising campaigns, including product rollouts and promotions
- Analyzed website metrics to identify sales trends, create customer forecasts, and detect opportunities to increase the site’s conversion rate
EDUCATION
University of Illinois, Chicago, IL – May 2014
Bachelor of Arts in Marketing, Honors: summa cum laude (GPA: 3.9/4.0)
ADDITIONAL SKILLS
- Computer: MS Office (Word, Excel, PowerPoint), Kissmetrics, Adobe, SQL Reporting
- Professional: Product promotion, marketing, data analysis, brand management, customer service, copywriting, communication, leadership, problem solving, teamwork