How to Write a Good LinkedIn Summary - Examples + Tips

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One of the most important tools for a job seeker is their LinkedIn profile. But without a great LinkedIn summary, a profile is bound to fall flat.

A well-written, engaging LinkedIn summary tells people who you are and where you plan on taking your career. If it’s compelling enough, it has the power to attract recruiters, land interviews, and even convince a customer to use your product or service.

So, what makes a LinkedIn summary unique and how do you write a good one?

Table of Contents

LinkedIn Summary vs. Career Objective
5 Writing Tips
Examples for Students and Job Seekers

LinkedIn Summary vs. Resume Career Objective

A huge mistake that a lot of job seekers commit is treating their LinkedIn summary the same as their resume objective and using the same text for both. Even though they both appear at the top, LinkedIn summaries and resume career objectives are fundamentally different in two ways.

Difference 1: Available Space

Because resumes have limited space, your career objective needs to be concise. Specifically, it shouldn’t be more than 3 sentences. This doesn’t give you much time to express who you are and what value you bring to a company.

However, LinkedIn summaries have a 2,000 character limit, giving you much more space to creatively express yourself. You can use this space to show off a bit of personality and highlight professional interests, as well as elaborate on future goals, allowing employers to see a side of you that a career objective can’t capture.

Your LinkedIn summary doesn’t fully load for users unless they click to expand it. When you’re writing your summary, try keeping your most important information—like your passions and personal goals—in the beginning.

Difference 2: They Serve Different Purposes

Because career objectives are used exclusively for job hunting, they always hit the same points: here is what I bring to the table and here are my goals. After reading it, a recruiter or hiring manager should be able to answer the question—are you a good fit?

LinkedIn summaries are quite different. People have LinkedIn profiles regardless of whether they’re actively job hunting, which means that they aren’t written with the sole purpose of attracting job offers.

Because of these other purposes, when you craft your LinkedIn summary, you need to approach it differently than if you were writing a resume introduction.

If you’re planning to contact recruiters on LinkedIn as part of your job search efforts, updating your LinkedIn profile is one of the best ways to prepare for reaching out to recruiters.

5 Writing Tips

1. Establish Your LinkedIn Summary Audience

Before you write a single sentence, you need to figure out who your audience is.

To determine your audience, think about whether you are:

Catching the attention of hiring managers or employers
Attracting candidates to work for your company
Advertising your products or services
Expanding your network

Once you pin down the primary goal, you’ll be able to decide how personable or professional your writing tone should be, as well as what key information you want to highlight.

If you’re curious about what a LinkedIn summary should look like, skip to the bottom to see our several examples.

2. Pay Attention to Keywords

Before you start, research and incorporate keywords throughout your LinkedIn summary to ensure your profile shows up when employers search for candidates via keywords.

Great places to look for keywords are:

Job descriptions
Job listings
LinkedIn profiles of prominent people in your field

One way to provide an extra boost is to list keywords at the bottom of your summary—like tags on a blog post—which increases the chances your profile appears in search results for a specific keyword.

Want more employers to contact you on LinkedIn? Learn how to upload your resume to LinkedIn so your profile will always make a positive impression on hiring managers.

3. Break Up Your Writing

Nobody who lands on your profile wants to read a huge block of text. This rationale applies to viewers of your LinkedIn profile as well.

When you’re writing your LinkedIn summary:

Break up the text into short paragraphs
Keep sentences succinct and to the point
Organize information into lists
Leave plenty of white space

Using these strategies makes your LinkedIn summary easier to read, as well as more interesting and appealing.

4. State Your Future Ambitions

Regardless of what your LinkedIn summary’s main purpose is, you should clearly state your career goals. Doing so helps your audience better understand you as a professional, and if they’re a recruiter, lets them evaluate whether your aspirations align with those of potential employers.

Here are common goals and corresponding reasons why you should include your future ambitions:

LinkedIn Summary Goal	Why You Should State Future Ambitions
To get you hired	Your employer knows whether or not your career trajectory fits in with their hiring needs.
Attracting candidates	Candidates know what kind of employee you’re seeking, as well as your company values.
Advertising products or services	Potential customers understand why you run your business, and decide if they would like to purchase your goods or services.
Expanding network	Those seeking to connect understand what you’re about and whether you’d be a valuable member of their network.

When specifying your career goals, it filters out unsuitable opportunities early on and ensures that the LinkedIn contacts you gain are relevant.

5. Include a Call To Action

A Call to Action’s (CTA) purpose is to jolt the reader into performing an action. For LinkedIn, you’re usually encouraging visitors to your profile to reach out and connect.

A CTA can be a few sentences long, and usually starts with actionable verbs.

Usually, you want to place a CTA near the very end of your LinkedIn summary, because it encourages your audience to interact with you rather than simply leave your page.

Examples

Reach out over email at your.name@email.com if you’re interested in connecting to discuss future business opportunities.
Check out my online store at mystore.com or reach out over email at your.name@email.com if you just want to say “hello”.

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After writing the main body of your LinkedIn summary, don’t forget to attach your portfolio. Linking to your portfolio puts it at the top of your profile, where your work is accessible and easy to see.

Two Examples for Students & Job Seekers

Here at Resume Genius, our goal is to help you in your job search. If you’re a job seeker wondering what a stellar LinkedIn summary looks like, take a look at our LinkedIn summary examples below.

Example for Students

I’ve always loved learning—even if it’s just for learning’s sake. As an English major at UCLA, my eyes have been opened to how literature reflects and affects the world around us, shaping my worldview.

I’m an avid traveler as well. When I had the opportunity to conduct research on the socio-economic ramifications of Shakespeare’s works in the Elizabethan era while studying abroad in England, I jumped at the chance. My research spanned three different cities, and I interviewed 10+ individuals while I was there.

I’m also no stranger to leadership roles. For instance, tutoring at Westwood Community College has given me ample experience leading freshmen students in their writing studies and collaborating with an English professor to create lesson plans.

Despite having yet to graduate, I would like to channel my wealth of experience into a junior research associate role.

If you would like to chat or if you would like to discuss future job opportunities, please reach out via email at HarperStewart@gmail.com.

My skills include: research, writing, English, adaptability, Microsoft Office Suite, Spanish, accuracy, attention to detail, organization, prioritization, flexibility, time management, conduct interviews, create lesson plans, and tutoring.

Example for Job Seekers

When people think two steps ahead, I think ten. As an administrative assistant at Redford & Sons, I mastered the art of multitasking and became a jack of all trades skilled in everything from scheduling and coordinating meetings to managing travel and expense reports.

Over the course of my 6+ year career, I have developed a passion for improving how the office is run and finding value in the little tasks that keep a business going. I enjoy forming bonds with my manager and creating new processes so that he can continue focusing on big picture tasks.

Even though I am happy as part of the Redford & Sons family, I am looking to grow as a professional. In particular, I’m currently seeking new managerial opportunities. Recently I started training newly hired administrative assistants for Redford & Sons, and this has opened me up to the idea of taking on a more management-focused role for the next step of my career.

If you feel that I would be a valued team member for your company, please contact me at Sona.Smith@gmail.com.

I am always open to connecting with other like-minded professionals!

Some of my specialities include: Microsoft Office, Excel, Spanish and English fluency, presentations, facility reports, maintaining confidentiality, coordinating meetings, paying attention to detail, adhering to company policy, travel and expense reports, typed documents, and transcribing meeting minutes.

For more inspiration, check out some professional bio examples.

Need resume help? Don’t forget to check out our easy-to-use resume builder, our stylish resume templates, or our expert-crafted resume samples!

Eduardo Fan

Outreach Lead & PR Specialist

Eduardo Fan is a PR Specialist and Outreach Lead at Resume Genius, where he builds partnerships with industry professionals with the ultimate goal of providing the best career opportunities and resources to more job seekers. He graduated from National Chiao Tung University in Taiwan with an engineering degree, and he leverages his engineering background to make data-driven decisions for the Genius Team. For any partnership or media-related queries, connect with him via LinkedIn or reach him at eduardo@resumegenius.com. Please note that Resume Genius does not accept guest posts, and all such requests will be ignored.

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