RESUME SUMMARY
Creative Art Director with 10+ years of experience driving brand awareness, user experience, and consumer engagement for renewed brands and diverse industry clients. Proven track of success in developing highly interactive, user-centric web design and print and digital media collaterals that excite consumers and grow iconic brands.
PROFESSIONAL EXPERIENCE
Futuredontics, Los Angeles, CA
Art Director, September 2014–Present
- Direct a team of 25+ designers and copywriters to enhance brand awareness and deliver creative excellence
- Lead overall ideation, coordination and development of all creative assets on projects, including television ads, radio, print ads, website design, and trade show collateral
- Render solid creative vision and concept design expertise for $2M retail contract, driving brand awareness and company growth by 20%
- Implement innovative ideas and designs to increase brand’s reach and effectiveness, growing revenue by 200% in key channels
- Deliver guidance in all aspects of campaign creation from concept through on-time and on-budget completion of multiphase projects involving budgets up to $250,000
Sagon-Phior, Los Angeles, CA
Art Director, June 2009–August 2014
- Strengthened the brand identity by directing creative planning across all marketing mediums, decreasing project cost by 30% and increasing brand awareness by 40%
- Administered cross-functional project teams of 15+ members to create effective advertising concepts of projects involving budgets up to $170,000
- Delivered creative excellence across all variety of mediums, including web/interactive and mobile channels that boosted client’s sales by 25% within 6 months
- Continually achieved higher conversion and retention rates by optimizing the UI/UX of websites, microsites, and landing pages
- Developed brand and communication messaging initiatives from research to execution, creating design theme and graphics focused on B2B, B2C, and print marketing
EDUCATION
Art Institute of Atlanta, Atlanta, GA
Bachelor’s Degree in Fine Arts, Major in Graphic Design & Visual Communications, May 2009
Honors: cum laude (GPA: 3.9/4.0)
ADDITIONAL SKILLS
- Expert in Microsoft Office, Photoshop, Dreamweaver, Media Encoder, Soundbooth, Fireworks, Illustrator, InDesign, Flash, After Effects, and Premiere