Product Manager Cover Letter Sample

Text Format

[Today’s Date]

[Hiring Manager]
[Company Address]
[Company City, State xxxxx]
[(xxx)-xxx-xxxx]
[hiring.manager@gmail.com]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

I am writing to apply for the product manager position at Central Bay Software. I have more than 8 years of experience working as a product manager for technology companies similar to yours where I have accumulated an extensive skillset. My professional expertise aligns perfectly with the goals of this position in your respected company.

My duties at CityTech include balancing an ever-changing product line while seeking to coordinate and connect the appropriate teams in order for product development to run as smoothly as possible. Central Bay Software would benefit from my skills in the following areas:

Driving the determined solution cross the necessary development teams with good communication and leadership
Understanding market requirements for current and future products
Analyzing potential partner relationships for the product

I would be keen to learn more about about your needs—I understand Central Bay is expanding its operations to increase production for its new product ranges, since it exceeded its sales targets last year by a substantial amount.

Given the chance, I would be a valuable asset for the next line of products being launched over the coming year. It would be a privilege to discuss your product manager position in more detail. I would be happy to come by whenever it is most convenient for you. Thank you for your time, and I am looking forward to hearing from you.

Sincerely,

Your Name

Product Manager Cover Letter Tips

Before you start writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.

Product managers ensure success at all stages of the product life cycle. Someone who can bring a company’s product vision to life is invaluable to employers in all industries.

Prove you’re the perfect person for the job by highlighting your product management expertise in an outstanding cover letter.

Here are three tips on how to write a product manager cover letter to boost your chances of landing your dream job:

Highlight product manager skills

Product managers collaborate with various specialists from different departments like engineering and marketing to facilitate successful product launches.

Highlighting a good mix of hard and soft skills in your cover letter shows employers you can handle a diverse set of responsibilities revolving around product development and execution.

Here are essential product manager skills to include in your cover letter:

Problem-solving
Critical thinking
Decision-making
Leadership skills
Project management skills
Creative thinking
Attention to detail
Empathy
Communication skills
People skills
Teamwork
Google Drive and Microsoft Office (Word, Excel, Outlook)
Project management software (Microsoft Project, Microsoft Sharepoint, Confluence)
Sales and marketing software (Marketo Marketing Automation, Google AdWords)
Customer relationship management software (Oracle Eloqua, Blackbaud The Raiser’s Edge, Salesforce)

Research the company

Knowing how to prioritize a company’s needs and those of their customers is critical for successful product managers. Showcase your ability to empathize and take initiative by researching the company first.

Once you’ve identified its needs, market yourself to it in your cover letter. It’s worth mentioning recent headlines if you can link them back to your skills. For instance, show them what you can offer by talking about how your skills in product strategy would benefit their next launch.

Open with a strong introduction

As a key player during the product planning and marketing phases, a great product manager knows how to think imaginatively.

So knowing how to start your cover letter in an attention-grabbing way means you’ll also know how to showcase your creativity to employers.

Here are some ways to craft a stronger PM cover letter introduction:

Convey enthusiasm for the role — and especially the product. Show employers that you have the skills and passion to make the product a success.
Talk about an impressive accomplishment that highlights the most in-demand skills for a product manager.
Provide examples of your achievements and use numbers to back them up. Quantifying your skills helps employers visualize how you’ll fit in. For example, “reduced beta product bugs by 47%.”

Additionally, taking the time to craft an impressive cover letter introduction will help you stand out from other candidates with similar qualifications, because you’ll make a strong first impression.