Product Manager Cover Letter

Product managers ensure success at all stages of the product life cycle. Someone who can bring a company’s product vision to life is invaluable to employers in all industries.

Prove you’re the perfect person for the job by highlighting your product management expertise in an outstanding cover letter.

Here are three tips on how to write a product manager cover letter to boost your chances of landing your dream job:

Highlight product manager skills

Product managers collaborate with various specialists from different departments like engineering and marketing to facilitate successful product launches.

Highlighting a good mix of hard and soft skills in your cover letter for a manager position shows employers you can handle a diverse set of responsibilities revolving around product development and execution.

Here are essential product manager skills to include in your cover letter:

• Problem-solving
• Critical thinking
• Decision-making
• Leadership skills
• Project management skills
• Creative thinking
• Attention to detail
• Empathy
• Communication skills
• People skills
• Teamwork
• Google Drive and Microsoft Office (Word, Excel, Outlook)
• Project management software (Microsoft Project, Microsoft Sharepoint, Confluence)
• Sales and marketing software (Marketo Marketing Automation, Google AdWords)
• Customer relationship management software (Oracle Eloqua, Blackbaud The Raiser’s Edge, Salesforce)

Research the company

Knowing how to prioritize a company’s needs and those of their customers is critical for successful product managers. Showcase your ability to empathize and take initiative by researching the company first.

Once you’ve identified its needs, market yourself to it in your cover letter. It’s worth mentioning recent headlines if you can link them back to your skills. For instance, show them what you can offer by talking about how your skills in product strategy would benefit their next launch.

Open with a strong introduction

As a key player during the product planning and marketing phases, a great product manager knows how to think imaginatively.

So knowing how to start your cover letter in an attention-grabbing way means you’ll also know how to showcase your creativity to employers.

Here are some ways to craft a stronger PM cover letter introduction:

1. Convey enthusiasm for the role — and especially the product. Show employers that you have the skills and passion to make the product a success.
2. Talk about an impressive accomplishment that highlights the most in-demand skills for a product manager.
3. Provide examples of your achievements and use numbers to back them up. Quantifying your skills helps employers visualize how you’ll fit in. For example, “reduced beta product bugs by 47%.”

Additionally, taking the time to craft an impressive cover letter introduction will help you stand out from other candidates with similar qualifications, because you’ll make a strong first impression.