Customer Service Cover Letter Examples for 2025

Customer Service Cover Letter Template

Use this example cover letter template as a guide when writing your own.

Average customer service salaries in the US

The following table includes information from O*NET Resource Center by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license, this data is pulled from the most recent US Bureau of Labor Statistics’ Employment & Earnings report (as of 10/16/2024), featuring the top states by use.

How to write a customer service cover letter

To land a rewarding job as a customer service representative, you need a cover letter that will make your job application stand out to employers.

The demand for customer service professionals is projected to decrease by 4% through 2031 as the industry implements AI technology that reduces the need for human workers.

With the number of available jobs likely to decrease, competition will be higher. However, you can still get a customer service job as long as you know how to write a great cover letter.

Here are four tips to help you write a customer service cover letter that’ll convince employers you’re the best candidate for the job:

1. Scour the job listing to see what the employer is seeking

The job ad is the best place to identify what the employer is looking for in a customer service representative. Look for key words and phrases, and include them in your cover letter — if they accurately reflect your experience.

This not only shows you’ve tailored your application, but also helps your cover letter pass applicant tracking systems and catch the attention of hiring managers.

If the job ad is brief or lacks detail, don’t worry — we’ve analysed hundreds of customer service job ads to identify the most common terms employers want to see:

Use these phrases in your cover letter where relevant to strengthen your application.

2. Highlight your customer service skills

As a customer service specialist, you need both hard and soft skills to do the job effectively. Hard skills are abilities you learned through training, such as customer service chat software, and soft skills are personality traits that help you manage your work and interact with others.

The best customer service representatives use soft skills like patience and empathy to relate to customers, and know how to be persuasive without coming off as pushy.

Here are some customer service skills you can include in your cover letter to get employers interested in your application:

• Active listening
• Communication skills
• Public speaking
• Ability to use positive language
• Professionalism
• Interpersonal skills
• Responsiveness
• Time management skills
• Critical thinking skills
• Problem solving skills
• Adaptability
• Fast learning
• Clerical skills: Microsoft Excel, Google Sheets, typing, basic math
• Remote communication tools: Zoom, Microsoft Teams, Google Meet, Slack

3. Give examples of your achievements (with hard numbers)

Show employers you have the right customer service skills to excel by giving examples of your accomplishments in your cover letter. And use numbers wherever possible to give employers a clear picture of what you accomplished.

Here are good examples of some customer service achievements in a cover letter backed up with hard numbers:

Even if the job description asks you to write a simple, short cover letter, you should include hard numbers to make your application stand out.

4. Show your passion for customer service

Customer service employers prefer to hire candidates who are passionate about ensuring that every customer has an excellent experience. Companies also want to work with people who are genuinely excited about their brand — and this is especially true for customer service specialists who speak directly to clients.

Use your cover letter to show employers that you truly care about your work, and that you’d be a great brand representative. If you’re not feeling confident about writing your cover letter, consider using a free AI cover letter generator that can help you showcase your customer service talents.

Here are three additional strategies for conveying passion in your customer service cover letter:

Tell your story

Open your cover letter using a storytelling approach to connect your personal passion with the company or role. Don’t sell yourself too hard, though. Sounding too “salesy” can annoy employers.

Here’s an example of an over-the-top storytelling opening, followed by a more appropriate rewrite:

Do your research

The best cover letters include research about the company. Check your target company’s website and social media accounts, and find a way to connect your talents to the company’s vision and values, like this:

Be persuasive

Be authentic but also use persuasion in your cover letter. Think about how you’d close a sale in person, and use the same techniques to make your cover letter for customer service work. Keep your tone personable, but focus on addressing the company’s needs and offering the best solutions to their problems.

Here’s an example from a persuasive cover letter ending: