Store Manager Cover Letter

You have years of experience as a dedicated store manager, but you’re unsure how to convey it in your job application.

To convince a prospective employer you’re the perfect person to manage their store, pair your store manager resume with a well-written cover letter to show off your strengths in retail management.

Follow these three tips to effectively promote your skills in a memorable store manager cover letter:

1. Highlight your store manager skills

A store manager oversees all daily operations in a physical retail location to ensure everything runs efficiently. So a strong store manager cover letter will highlight your managerial experience, leadership skills, and knowledge of business development — from staff management to generating sales.

To prove you’re a worthwhile candidate, showcase a variety of hard and soft skills in your cover letter that are required to excel as a store manager. For example, problem-solving skills and customer service skills are important soft skills employers seek.

Here’s an example of how to emphasize these skills in your cover letter:

Throughout my career, I’ve been acknowledged for delivering a seamless in-store customer experience, driving revenues, reducing shrink, and increasing sales in high volume stores.

Here’s a list of key store manager skills to highlight in your cover letter:

2. Provide examples of your achievements using hard numbers

When running a store, you’re not only responsible for managing the people, but also its numbers. So companies seek store managers who can improve efficiency in various areas to maximize profit margins — from recruiting talent to boosting morale for associates and providing the right training to develop their sales skills.

To demonstrate your capabilities to the hiring manager, don’t just say what you can do, use hard numbers to show them. In your cover letter, provide examples of your greatest achievements as a store manager and back them up with figures.

Here’s how to include hard numbers in your store manager cover letter:

• Ranked as one of the top 3 managers of the year with lowest employee turnover out of 60+ managers
• Improved store’s inventory process, which increased store profit by $100K monthly, saving company $1 million in costs annually
• Drove average sales from $60 per person to $300 per person by devising robust action plans to deliver seamless in-store customer experiences

3. End with a convincing closing statement

Though your skills may position you as a top candidate for the job, how you communicate them in your cover letter will influence the hiring manager’s decision. To secure yourself an interview, you need to end your cover letter with a compelling closing statement to convince them there’s no better person for the job.

Here’s how to write an impressive store manager closing statement:

• What about this job opportunity excites you most? Restate your interest in the role and provide a brief explanation of what you’re looking forward to.
• What does the company have to gain from hiring you? Talk about how your skills and work experience as a store manager will benefit their business. Here’s an example that highlights the applicant’s top skills:

I’m confident that my extensive experience in retail management contributes effectively to the company’s mission to establish an environment with the highest level of customer service, team morale, merchandising standards, and store operations.

• Include a call to action (CTA) to encourage the hiring manager to reach out so you may discuss your qualifications further. Take a look at our applicant’s CTA:

I would greatly appreciate the opportunity to meet with you and further discuss my qualifications and your requirements. You can reach me at (xxx)-xxx-xxxx or youremail@gmail.com. Thank you and I look forward to speaking with you soon.