Marketing Intern Resume Example

As a marketing intern, you need a standout resume to impress employers and launch your career. Your resume is your first impression on recruiters, and it can make or break your chances of landing your dream position.

To help you optimize your resume, we’ll provide you with examples and writing tips to help you stand out from the rest.

Optimize your marketing intern resume description to stand out

A resume job description is the part of your resume where you list your job duties, accomplishments, and projects. It’s your chance to showcase your skills, experience, and potential to recruiters. You’ll need to tailor it to the position you’re applying for and highlight your relevant qualifications by first optimizing your resume for SEO.

This means including relevant keywords pulled from the job description throughout your marketing intern resume, including your resume objective.

Not only will this increase your chances of a hiring manager reading your application, but it’ll help your resume get through the applicant tracking systems (ATS) that many large employers use.

Start with an eye-catching resume objective

Your resume objective should be specific to the internship position you’re applying for. It should highlight your skills, any relevant experience or coursework, and what you hope to gain from the internship in the long term.

Here’s an example of an eye-catching resume objective for a marketing intern:

“Conscientious and proactive marketing student currently in a B.A. program at Seattle University seeking a challenging internship opportunity at XYZ Company. Adept in conducting market research, developing marketing strategies, and managing social media accounts (Instagram, Twitter) in English and Spanish. Looking to gain practical experience in a dynamic and fast-paced marketing environment in the MedTech industry.”

Convince recruiters of your qualifications with a targeted skills section

Your skills section is your opportunity to list your abilities and convince recruiters that you’re the best candidate for the job. Make sure to include both job-essential hard skills and transferable skills like critical communication skills and interpersonal skills that match the internship requirements.

Make sure to prioritize your hard skills and technical skills and to provide specifics, like the types of coding languages you know or marketing tools and software you’re familiar with.

Here’s an example of the skills section for a digital marketing intern resume:

If you’re applying for an internship that requires knowledge of programming languages or specific marketing tools in addition to other skills, consider using another skills section differentiating them, like:

• Key skills and additional skills
• Skills and technical skills

Additionally, if you have a certification that’s relevant to the internship you’re applying for, be sure to include it here. You can also choose to have a dedicated certification section instead. This is especially useful if you have more than one and need to present your information more clearly in an organized fashion.

If you’re applying to your first internship and you have no relevant work experience, you may place your skills section after your career objective. On the other hand, if you have relevant work experience stemming from other internships, part time jobs, personal projects, or volunteer work, be sure to put your resume work experience section first.

This allows hiring managers to immediately understand you’ve worked in a professional environment before, earning you points over candidates who haven’t.

Describe your marketing experience succinctly

When detailing your marketing or other relevant work experience, employ powerful action verbs to emphasize your responsibilities and any specific accomplishments for your resume.

Whenever possible, use hard numbers to quantify your responsibilities by using amounts and percentages to give context to the impact you’ve made in your role. Be strategic in choosing how you present information and choose a quantifying method that boosts your results. This helps portray you as a capable candidate who can deliver results in a professional setting.

Make sure each bullet point entry aligns with the internship requirements. For example, here’s how a marketing intern describes their past summer marketing internship experience:

Highlight your marketing experience and knowledge in your education section

Your marketing intern resume’s education section is your opportunity to showcase your academic achievements and any relevant coursework and projects that demonstrate your knowledge of marketing concepts and practices.

Here’s what that would look like on your marketing intern resume:

This example is particularly useful if you have more knowledge and experience in an academic setting rather than a professional one and need to fill up more space on your resume.

By including specific examples of relevant coursework and project as well as the results you’ve accomplished, you can demonstrate your knowledge and skills to stand out to potential employers.

Elaborate on related experience from past jobs or marketing internships

If you have any marketing-related internships or volunteer work, elaborate on those as they can provide valuable insight into your marketing abilities and potential as a future professional in the field.

Using bullet points to organize and highlight internship-related responsibilities and specific accomplishments is part of proper resume formatting. This not only helps hiring managers quickly evaluate your qualifications for the intern position, but also serves as an example of your attention to detail, a key skill in marketing.

Here are 2 examples of how a campaign intern and a social media marketing intern describe their past internship experiences while using action verbs and hard numbers:

Example of a marketing campaign intern's work experience

 

Campaign Intern, Massachusetts Women’s Political Caucus
June 2022-December 2022

• Assisted in the development and execution of a successful fundraising campaign for the MWPC’s annual fundraiser that exceeded its goal by 30%, raising over $100,000 for the organization
• Conducted market research and competitive analysis to identify key trends and opportunities in the nonprofit sector, resulting in a targeted fundraising strategy that focused on high net-worth individuals and local businesses
• Developed relationships with key stakeholders, including donors, volunteers, and community partners, resulting in increased support and engagement for the organization’s mission and goals

Example of a social media marketing intern's work experience

 

Social Media Marketing Intern, Influencer Abbi Taylor (1M+ followers) 
July 2022-May 2023

• Create engaging content resulting in a 25% increase in followers on TikTok and Instagram and a 20% increase in engagement with posts on FaceBook within 3 months.
• Assist in the development of a social media marketing strategy that increased Pinterest traffic by 15%, resulting in an additional 5,000 visits per week.
• Analyze social media metrics (Sprout Social, Hootsuite) to optimize campaign performance, leading to a 10% increase in CTR and a 5% increase in conversion rates for sponsored content.