Marketing Intern Resume Examples
Written By Lauren MastroniCareer Expert & Digital Content Writer
Reviewed By Conrad BenzContent Manager & Hiring Manager
Lauren Mastroni
Career Expert & Digital Content Writer
Lauren Mastroni is a Digital Content Writer dedicated to creating engaging content and providing actionable advice that empowers people in their job searches. An enthusiastic contributor to the Resume Genius...
Thankfully, we've got just what you need to stand out. We reviewed hundreds of marketing internships to find out which skills and keywords will get hiring managers to notice you.
Download one of the marketing intern resume samples below to tailor your application to top recruitment trends in the marketing industry.
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Marketing intern resume template
Use this template to format your resume in a way that’s easy for hiring managers to scan.
- Technical skills: MailChimp
- Social media: Facebook, X, Instagram, TikTok
- Graphic design (Adobe Photoshop, Figma)
- Copywriting and editing
- Collaboration skills
- Communication skills
- Trilingual (English, French, Swahili)
- Attention to detail
- Researched and identified 10 influential social media accounts and influencers for collaboration opportunities, resulting in a 20% increase in social media reach
- Participated in the development and implementation of company’s social media strategy, resulting in a 15% increase in overall social media engagement in 1 month
- Assisted with the creation and distribution of 4 newsletters and direct mail appeals to the Giving Forward community, leading to a 10% increase in donations
- Co-developed 20+ animated social media posts and campaigns, 6 print, and digital ads, and redesigned 2 brochures
- Conducted data mining and market research to improve decision-making within the Social Media Team and increased content development by 12%
- Created weekly PowerPoint presentations for internal and external use to ensure relevant stakeholders were aware of campaign progress and to facilitate strategy changes
How to write a marketing intern resume
As a marketing intern, you need a standout resume to impress employers and launch your career. Your resume is your first impression on recruiters, and it can make or break your chances of landing your dream position.
To help you optimize your resume, we’ll provide you with examples and writing tips to help you stand out from the rest.
1. Start with an effective resume objective
Your resume objective should be specific to the internship position you’re applying for. It should highlight your skills, any relevant experience or coursework, and what you hope to gain from the internship in the long term.
Here’s an example of an eye-catching resume objective for a marketing intern:
“Conscientious and proactive marketing student currently in a B.A. program at Seattle University seeking a challenging internship opportunity at XYZ Company. Adept in conducting market research, developing marketing strategies, and managing social media accounts (Instagram, Twitter) in English and Spanish. Looking to gain practical experience in a dynamic and fast-paced marketing environment in the MedTech industry.”
2. Write a targeted skills section
Your skills section is your opportunity to list your abilities and convince recruiters that you’re the best candidate for the job. Make sure to include both job-essential hard skills and transferable skills like critical communication skills and interpersonal skills that match the internship requirements.
Make sure to prioritize your hard skills and to provide specifics, like the types of coding languages you know or marketing tools and software you’re familiar with.
Although many employers understand the importance of valuable soft skills, it’s best to demonstrate them in your cover letter and dedicate more precious resume real estate space to your hard skills.
Here’s an example of the skills section for a digital marketing intern resume:
- Social media: Facebook, Pinterest
- SEM: Facebook Ads
- Design: Adobe Premier Rush
- SEO tools: Google Keyword Planner
- Analytics: Google Analytics, Adobe Analytics
- Communication skills
- Story-telling
- Problem-solving
- Attention to detail
If you’re applying for an internship that requires knowledge of programming languages or specific marketing tools in addition to other skills, consider using another skills section differentiating them, like:
- Key skills and additional skills
- Skills and technical skills
You can place your additional skills section after your core skills section if they’re still highly relevant to the job, or toward the bottom of your resume if they fulfill a supporting role.
Additionally, if you have a certification that’s relevant to the internship you’re applying for, be sure to include it here. You can also choose to have a dedicated certification section instead. This is especially useful if you have more than one and need to present your information more clearly in an organized fashion.
If you’re applying to your first internship and you have no relevant work experience, you may place your skills section after your career objective. On the other hand, if you have relevant work experience stemming from other internships, part time jobs, personal projects, or volunteer work, be sure to put your resume work experience section first.
This allows hiring managers to immediately understand you’ve worked in a professional environment before, earning you points over candidates who haven’t.
3. Describe your relevant experience
If you have any marketing-related internships or volunteer work, elaborate on those – they can provide valuable insight into your marketing abilities and potential as a future professional in the field.
Using bullet points to organize and highlight internship-related responsibilities and specific accomplishments is part of proper resume formatting. This not only helps hiring managers quickly evaluate your qualifications for the intern position, but also serves as an example of your attention to detail, a key skill in marketing.
Here are two examples of how a campaign intern and a social media marketing intern describe their past internship experiences while using action verbs and hard numbers:
Campaign Intern, Massachusetts Women’s Political Caucus
June 20XX-December 20XX
- Assisted in the development and execution of a successful fundraising campaign for the MWPC’s annual fundraiser that exceeded its goal by 30%, raising over $100,000 for the organization
- Conducted market research and competitive analysis to identify key trends and opportunities in the nonprofit sector, resulting in a targeted fundraising strategy that focused on high net-worth individuals and local businesses
- Developed relationships with key stakeholders, including donors, volunteers, and community partners, resulting in increased support and engagement for the organization’s mission and goals
Social Media Marketing Intern, Influencer Abbi Taylor (1M+ followers)
July 20XX-May 20XX
- Create engaging content resulting in a 25% increase in followers on TikTok and Instagram and a 20% increase in engagement with posts on FaceBook within 3 months.
- Assist in the development of a social media marketing strategy that increased Pinterest traffic by 15%, resulting in an additional 5,000 visits per week.
- Analyze social media metrics (Sprout Social, Hootsuite) to optimize campaign performance, leading to a 10% increase in CTR and a 5% increase in conversion rates for sponsored content.
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4. Focus on action and impact
When detailing your marketing or other relevant work experience, employ powerful action verbs to emphasize your responsibilities and any specific accomplishments for your resume.
Whenever possible, use hard numbers to quantify your responsibilities by using amounts and percentages to give context to the impact you’ve made in your role. Be strategic in choosing how you present information and choose a quantifying method that boosts your results. This helps portray you as a capable candidate who can deliver results in a professional setting.
5. Outline your education
Your marketing intern resume’s education section is your opportunity to showcase your academic achievements and any relevant coursework and projects that demonstrate your knowledge of marketing concepts and practices.
Here’s what that would look like on your marketing intern resume:
UNIVERSITY OF SAN DIEGO, SAN DIEGO, CA
Expected graduation May 20XX
B.A. in Marketing
Relevant coursework:
- Digital Marketing (Fall 20XX) – Grade: A+
Created and executed a successful social media marketing campaign for a local business, leading to a 25% increase in website traffic - Marketing Research (Fall 20XX) – Grade: A
Conducted primary and secondary research to identify consumer insights and trends, resulting in a 15% increase in customer retention for a local restaurant - Integrated Marketing Communications (Spring 20XX)
Developed a comprehensive IMC plan for a new product launch, increasing product sales by 15% as of April 20XX
Relevant projects:
- Team project (Spring 20XX)
Created a comprehensive marketing plan and developed marketing strategies and promotional designing materials for a local nonprofit organization, with a 27% increase in donations as of April 20XX
This example is particularly useful if you have more knowledge and experience in an academic setting rather than a professional one and need to fill up more space on your resume.
By including specific examples of relevant coursework and projects as well as the results you’ve accomplished, you can demonstrate your knowledge and skills to stand out to potential employers.
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