Marketing Resume Examples [& Writing Tips]

Text Format

An organized and creative professional with proven marketing skills and a desire to learn more. Possess 4+ years of experience working for a diverse group of organizations and clients. Gained expertise in data analysis, publication marketing, and web-based advertising. Looking to utilize my existing skill set to increase company profitability at [Company Name].

PROFESSIONAL EXPERIENCE

BUSINESS CONSULTANT

Claydon Heeley, Boston, MA / September 2020–present

Assisted clients with business plan, purchase, branding, advertising, remodeling, and marketing, increasing monthly sales from $8,000 to $25,000 in 10 months
Increased followers on social media by 150% in 3 months, resulting in $47,000 in increased online sales through a significant increase in brand awareness
Initiated a series of marketing campaigns including email, print, digital, outdoor, and social media. Crafted concept and content for journal ads, direct mail campaigns, and blogs

ASSOCIATE PUBLISHER

The Boston Herald, Boston, MA / June 2017–August 2019

Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8% in 10 months
Implemented efficiency and cost-saving programs that reworked the editorial, production, and sales processes for three magazines; increasing profitability by 10% in 3 months
Kept abreast with the latest publication marketing strategies and developed new social media campaigns to increase brand influence
Discovered, negotiated, and secured new relationships with local organizations, resulting in the launch of five new publications whose profitability increased between 10%–20% annually

EDUCATION

BA Art & Design

Watford Art School, Chicago, IL
2017
Graduated magna cum laude

SKILLS

Adobe Creative Suite
Google Analytics
Webmaster Tools
Social Media Marketing
Stata/Atlas
Asana/Jira

Marketing Resume Writing Tips

Before you start writing, make sure you know how to write a resume in a way that best emphasizes your strengths.

Marketing is the art of communicating to customers the value of your product or service in the hope they buy it.

The writing tips we provide apply to all marketing resumes. Now is the perfect time to search for a job as the marketing industry is enjoying 10% growth.

Follow these three tips to write a strong marketing resume:

1. Create a large list of marketing skills

Successful marketers use various pieces of software to create content, manage social media, and analyze customer data to create highly targeted campaigns. Highlight your ability to manage this range of tasks by including plenty of relevant marketing skills in your resume.

First, you must list hard skills on your marketing resume to prove you can do the work.

Hard skills are skills you learn (whether through school or on the job) and that you may have a certification in. You won’t be able to fully do the job without the hard skills listed in the job description.

Here are some common marketing hard skills:

Google Analytics
SEO tools: SEMrush, Ahrefs
Content management systems: WordPress
Outreach tools: MailChimp, BuzzStream
HTML/CSS
Google Sheets/Google Docs

Soft skills relate to how you interact with other people and manage your workload. Soft skills are vital if you’re a marketer, because you need to both work with colleagues and engage with customers.

Here are key soft skills to list on your marketing resume:

2. Use action verbs on your marketing resume

A resume action verb is a descriptive verb that you use to start each bullet point in your work experience section. Strong action verbs draw attention to your proactive nature, as well as your successes in marketing roles.

For example, instead of:

Responsible for introducing a new social media campaign that boosted CTR from social media platforms by 47% within 6 months.

You can say:

Spearheaded a new social media campaign that boosted CTR from social media platforms by 47% within 6 months.

Here’s a list of some good action verbs to include on a marketing resume:

Achieved	Executed	Promoted
Analyzed	Generated	Researched
Captured	Implemented	Spearheaded
Designed	Increased	Tracked
Developed	Initiated	Utilized

3. Emphasize your impact as a marketing professional with hard numbers

Your value as a marketer is measured by how much you increase sales, brand awareness, customer interest, and satisfaction.

When writing your resume, don’t only tell the hiring manager you were in charge of campaigns to improve brand awareness, initiate relationships with new clients, and increase followers on social media. Use hard numbers to describe how your efforts increased these key performance indicators (KPIs).

Here’s how it’s done in our marketing resume example:

1. Example of increase in monthly sales

Assisted client … increasing gross monthly sales from $8,000 to $25,000 in ten months

In this example, the candidate emphasizes their ability to take on a full-scale marketing project (including planning, development, and execution) and succeed. Because this bullet point is their most impressive accomplishment in this particular role, they put it in the first position.

2. Example of increased followers and sales on social media

Increased followers on social media by 150% over 6 months (including Twitter, Facebook, Linkedin, and Instagram), resulting in $45,000 in increased sales…

Marketing in 2021 requires intimate knowledge of social media platforms. Increasing followers means greater brand awareness, sales, discussion, and interest. If you put hard numbers on your marketing resume, your resume will stand out to hiring managers.

3. Example of increased profits due to efficiency efforts

Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%

You can save money by identifying spending cuts, so include such information in your resume to show hiring managers you can not only create compelling marketing campaigns but also help them identify savings.

This marketing resume sample has more than three instances of quantified information, making it impactful and convincing for hiring managers because they can see what you can achieve for their company if they hire you. Check out how our candidate quantifies their experience, and then similarly add hard numbers wherever you can in your own marketing resume.