Marketing Resumes (Text Format)

Professional Marketer (Reverse-Chronological Format): Click here to read in Text Format

Facts about this resume:

• Candidate emphasizes increased profits due to his/her marketing efforts
• Candidate has 6+ years of experience
• Candidate demonstrates wide variety of marketing skills, both traditional and modern
• Candidate created a large list of relevant skills to pass Applicant Tracking System tests

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1340 Lombard Ave, New York, NY 10003
(212) 264-5645
[email protected]

An organized and creative professional with proven marketing skills and a desire to learn more. 6+ years of experience working as a brand design coordinator for a diverse variety of organization and clients. Gained expertise in data analysis, publication marketing, web based advertising, and brand consulting. Currently looking for a position with an organization where I can utilize my existing skills set and knowledge to increase company profitability.

*The Career Objective is the first thing a hiring manager will read, so you need to get it right. Follow the tips in our Career Objective writing guide to ensure you’re following best practices.

PROFESSIONAL EXPERIENCE*

CLAYDON HEELEY Boston, MA

Business Consultant, Redfield Media Company September 2010 – Present

• Assisted client with business plan, purchase, branding, advertising, remodeling, and marketing of Wayne’s Pet Grooming Co., increasing gross monthly sales from $8,000 to $25,000 in ten months
• Increased followers on social media by 150% on average (Twitter, G+, Facebook, and Linkedin), resulting in $4,500 in increased sales via the Internet and significant increase in brand awareness
• Designed & crafted marketing & e-marketing materials on a range of projects, for brochures and advertisements; ensured uniformity in the brand language for the promotional brands
• Initiated a series of integrated marketing campaigns including email, print, digital, outdoor and social media analysis; Crafted concept and content for journal ads, direct mail campaigns and blogs
• Mined and analyzed four customer databases and user surveys to identify purchasing trends, and designed new sales and marketing strategies to target existing customers and develop new revenue streams

THE BOSTON HERALD Boston, MA

Associate Publisher June 2008 – August 2010

• Initiated, scheduled, organized, and managed sales projects and team to maintain effective and profitable relations via sales meetings, goal analysis, database management, and consistent communication with 500+ clients
• Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%
• Discovered, negotiated, and secured new relationships with local organizations, resulting in the launch of five new publications whose profitability increased between 10 – 20% annually
• Implemented efficiency and cost-saving programs that reworked the editorial, production, and sales processes for three magazines, increasing profitability by 10% on average
• Kept abreast with the latest publication marketing strategies and developed new social media campaigns to increase brand influence

*To learn how to emphasize your impact in previous positions, click here.

EDUCATION

WATFORD ART SCHOOL Chicago, IL

Diploma in Art & Graphic Design, July 2008

SKILLS*

• Microsoft Publisher· Microsoft Office: Word, Excel, PowerPoint, Outlook
• iMovie, Windows Movie Maker
• Expert at Twitter, Google+, Facebook, Linkedin marketing and advertising
• Stata, Atlas, Google Analytics, Webmaster Tools, SocialBro, Buffer
• Asana, Jira

*To learn about the skills that employers want to see on your resume, click here.

Marketing Manager (Combination Format): Click here to read in Text Format

Facts about this resume:

• Candidate uses a combination format
• Candidate emphasizes their ability to manage a team of marketing specialists
• Candidate developed new campaigns that increased sales revenue by 13% with projected year-on-sales growth of $400K

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141 Bricksaw Lane, Los Angeles, CA 42143 | (212) 258-1414 | [email protected] [email protected]

Professional Profile

• Marketing Manager with 10 years of experience in home appliances and cosmetics environments.
• Management: Recruited, hired, and trained over 30 marketing and sales specialists, improving overall sales targets by 24%
• Proven record in managing product launches that increase brand awareness and sales
• Achievement: Directed launch of 12 new product lines, with total annual revenue of $1.3Billion

Skills

• Photoshop, MS Project, Dreamweaver
• Mastery of MS Office (Word, Excel, Outlook, Project, and PowerPoint)
• Exceptional Presentation and Public Speaking Skills
• Fluent in English and French

Relevant Work Experience

L’OREAL

Marketing Manager | New York, NY | Jan 2012 – Present

• Developed new promotional campaign by bundling products together, increasing sales revenue by 13% with projected year-on-sales growth of $400K
• Negotiated new contracts with vendors, saving $120K to marketing department
• Recruited, hired, and trained over 30 marketing and sales specialists, improving overall sales targets by 24% while maintaining 86% in employee retention
• Referenced three times in articles for exceptional Advertising campaigns
• Directed launch of 12 new product lines, with total annual revenue of $1.3Billion

PANASONIC

Marketing Associate | farmington hills, mi | Aug 2005 – Oct 2012

• Managed all corporate marketing functions with budget of $2MM, including brand management, product launch, advertising, marketing collateral, and events
• Led design of new packaging that utilized cheaper and environmentally-friendly materials, saving $50K in costs, and earning Green Award from Panasonic International
• Grew home appliance line category, increasing revenue by $2MM annually despite economic recession
• Established new social media team including Content Developers, SEO Specialists, and Media Technicians that grew company’s web presence and global brand awareness by 34%

Education

Fordham University, Bronx, NY

Masters of Science in Marketing, expected graduation may 2017

Concordia University, Ann Arbor, MI

Bachelor of Science in Marketing, May 2005

Marketing Resume Writing Tips

Marketing is a broad category encompassing every industry. It simply means communicating to customers the value of your product or service, in hopes that they’ll purchase it.

Tip 32: Be specific when writing your job titles. “Marketing” is too broad – “Digital Content Marketer” is better. http://t.co/XCQbn8b4r4

— Resume Genius (@TheResumeGenius) June 26, 2014

Although the resume sample on this page may not pertain to your exact industry, the tips we will give you apply to all marketing resumes. Now is the perfect time to search for a job as the marketing industry is enjoying positive employment rates slightly above national averages:

Follow these tips.

Action Verbs for a Marketing Resume

Want more? Enhance your resume with our endless list of action verbs.

Emphasize Your Impact with Numbers

Your value as a marketer is measured by how much you increase sales, brand awareness, customer interest, and satisfaction.

When writing your resume, don’t simply tell the hiring manager that you were in charge of campaigns to increase brand awareness, initiate relationships with new clients, or increase followers on social media. Be sure to describe, with numbers, how your effort increased profits, social media followers, brand awareness, etc.

Here’s how it’s done in the sample resume:

1. Example of increase in monthly sales

• Assisted client … increasing gross monthly sales from $8,000 to $25,000 in ten months

In this example, the candidate emphasizes his/her ability to take on a full-scale marketing project (including planning, development, and execution) and succeed. Because this is the most impressive and relevant bullet point, he/she put it in the first position.

2. Example of increased followers on social media, and increased sales

• Increased followers on social media by 150% on average (Twitter, G+, Facebook, and Linkedin), resulting in $4,5000 in increased sales…

If you can put a number to your social media efforts, your resume will stand out in comparison to others.

Marketing in the 21st century requires intimate knowledge of social media platforms. Increasing followers means greater brand awareness, potential sales, discussion, and interest. If you can put a number to your social media efforts, your resume will stand out in comparison to others.

3. Example of increased profits due to efficiency efforts

• Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%

Oftentimes, profits and savings can be created via efficiency efforts. Be sure to include this information in your resume, too. This is the key to earning industry level salaries.

Actually, this resume has more than just three examples of quantified information, making it impactful and convincing to a hiring manager. Take the time to see how and where this candidate quantified his/her resume, and try to emulate it yourself.

Create a Large List of Skills

Successful marketers know how to use various piece of software to create content, manage social media, and analyze customer data in order to create high quality, targeted campaigns at potential customers. Marketing is a multi-faceted profession, with high levels of education, and a competitive applicant pool.

Many companies now use an Applicant Tracking System (ATS), which is software that can literally read your resume and determine if your experience is relevant enough to be sent to the hiring manager. It does this by tracking the number of keywords and key phrases on your resume related to any potential job.

One way that you can avoid being rejected by the ATS robot (and totally beat the software) is to list your skills (both acronyms and spelled out) in the Skills section of your resume.
Not only will it help you pass the ATS, it will also give the hiring manager potential questions to ask you during an interview about your familiarity with those tools.

Get Specific

Marketing is one of the most diverse professional industries in existence and most companies rarely just hire “a marketer”. Instead, companies will be looking for more specific expertise and marketing specialists. This means you will have to tailor your resume and experiences to match the job description provided.

The specific educational experiences and skills desired by employers are expressed below and come from a study done by Jay Ivey of Software Advice.

If you have a Bachelor’s in Marketing but want to diversify your skillset to open up more employment opportunities you should consider pursuing some continued education. Below are just 3 potential avenues for certificate programs that will make you a more attractive marketing applicant.

1. Udemy Courses – Content Marketing Certification

Udemy offers a wide range of online courses across multiple industries. One core tenant of marketing is quality content, whether it be print, video, audio or online. Now more than ever the ability to effectively market content is a necessity for millennial job hunters.

2. Digital Marketing University Courses

Most large marketing oriented universities and business schools offer more micro-oriented marketing classes. With the rise of online and mobile media consumption digital marketing skills are in high demand. Very reputable schools such as the NYU School of Professional Studies offers individual Digital Marketing courses that would be a great boost to any resume.

3. Social Media Marketing Knowledge

Most Millennials will have social media knowledge, but acquiring specific social media marketing knowledge is a great way to make yourself a more flexible and thus higher value addition to almost any company, given the importance of social media in the 21st century. Again, very reputable schools, such as Georgetown’s School of Continuing Studies offer social media marketing courses that can be taken individually to help build a stronger overall resume.

The Bottom Line

Marketing is one of those industries that because of its technical nature and connection with current, popular culture requires constant education and expansion of skill sets.

The tables provided by Software Advice clearly show that both skill sets and experience being sought in MOST marketing job postings are very diverse in nature.

SEE ALSO> Marketing Cover Letters

Expressing your wide variety of marketing skills should be down throughout your resume. From the beginning in your Career Objective all the way through to your Educational Section, your marketing resume should be saturated the above-mentioned skills.