Sales Manager Resume Example

Need help writing your sales manager resume? Our expert-reviewed sales manager resume sample and writing tips show you how to display your skills and experience.

January 1, 2025

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Sales Manager Resume Template

[Your Name]

[Your Address], New York, NY

[Your Email Address] | [Your Phone Number]

[LinkedIn Profile] (optional)

Professional Summary

Sales Manager with 9+ years of experience in training and supervising sales staff, and planning and implementing sales strategies nationwide. Successfully managed 5 marketing campaigns worth $1 – $3 million USD, while leading a team of 20 creative and technical sales staff. Seeking to bring my proven record of team leading and launching successful marketing campaigns into filling a senior sales management position.

Skills

HubSpot Sales, Pipedrive & Salesforce
Financial forecasting
Market research and strategy
Product knowledge
Sales presentations and demos
Social media management
Customer and client relationships
Critical thinking

Professional Experience

Sales Manager

Wilcox Inc., Charlotte, NC | September 20XX – Present

Establish full-scale sales operation; duties include developing database systems, recruitment of senior regional sales managers, and developing sales and marketing strategies
Spearheaded 5 strategic marketing campaigns worth between $1M and $3M, leading a diverse team of 20+ creative and technical sales staff
Strategize with senior management on marketing avg. of 50 new consumer goods annually into traditional retail distribution channels in the Fast Moving Consumer Goods (FMCG) market
Successfully expand the marketing reach of older consumer products into emerging digital and online platforms

Sales Management Assistant

Harold & Jefferson, Milwaukee, WI | August 20XX – April 20XX

Pioneered a comprehensive 2-hour sales video training series through meticulous research and content development, enhancing the skills and productivity of the company’s sales staff nationwide
Met with avg. of 5 clients weekly, identifying and analyzing their goals, developing digital marketing strategies and solutions based on their objectives
Supervised the delivery and installation of bike parts to new clients; coordinated replacements with existing customers
Developed quarterly marketing and sales mail campaigns in accordance with advertising schedules and company sales budgets

Education

Master’s Degree in Business Administration | University of Illinois, Chicago, IL

Graduation Date: May 20XX

B.A. Business Administration | Wallace State University, East Lansing, MI
Graduation Date: May 20XX

Average sales manager salaries in the US

This page includes information from United States Census Bureau and O*NET Resource Center by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. The data is presented based on the top states in the United States.

Average sales manager annual salaries by state

States	Salary / Year
California	$131,740
Florida	$128,810
Texas	$127,560
New York	$214,010
Pennsylvania	$130,600
Illinois	$135,680
Ohio	$134,440
Georgia	$141,720
North Carolina	$125,270
Michigan	$141,620
National Average	$132,268

5 tips for writing an excellent sales manager resume

As a sales manager, you’ll be leading many talented and educated professionals with outstanding analytical, communication, and leadership skills, in addition to putting your sales experience to the test.

But to find a good job as a sales manager, you need a resume that advertises your sales skills and convinces employers that you’re the right person for the job.

To help you get started, we’ve included five writing tips, along with a sales manager resume template.

1. Write a great sales manager resume summary

As an experienced salesperson, you know that first impressions are essential to keeping people interested and eventually closing a sale. Your resume is no different.

Your resume introduction is the first section hiring managers will see on your resume, so it’s important to hook them right from the start.

To do this, we recommend using a strong resume summary that communicates to the hiring manager how you’re a good fit for the position by listing your relevant experience, skills, qualifications, and career highlights.

Here’s an example of a well-crafted sales manager resume summary:

Sales Manager with over 9+ years of experience in training and supervising sales staff, and planning and implementing sales strategies nationwide. Successfully managed 5 marketing campaigns worth $1 – $3 million USD, while leading a team of 20 creative and technical sales staff. Skilled in recruiting, training, and motivating teams to maximize their potential. Excellent communication and negotiation abilities, with a focus on delivering exceptional customer satisfaction.

4 resume objective examples for a sales manager

Alternatively, you could write a resume objective. A resume objective is preferable if you don’t have a lot of work experience or you want to emphasize your career goals. Here are some examples of compelling resume objectives for sales manager roles:

Innovative sales manager successful at delivering customer-focused solutions and consistent double-digit revenue gains. Skilled at analyzing data, developing promotions, and training teams to capitalize on market trends. Eager to develop top-producing sales professionals and win new business.

Strategic sales manager experienced in leveraging CRM data to identify cross-selling opportunities, qualify prospects, and exceed multimillion-dollar sales quotas. Savvy relationship builder able to influence C-suite decision makers. Pursuing sales management leadership positions.

Innovative sales leader skilled in solution-selling, negotiating complex deals, and consistently exceeding targets.excel at identifying needs, positioning benefits, and building long-term client partnerships. Seeking growth-oriented sales management opportunities.

Proactive sales manager talented at analyzing metrics, developing promotions, and implementing technologies to gain market share. Effective coach and trainer able to build teams that drive multi-million dollar revenue gains. Seeking roles with ambitious sales organizations.

2. Quantify your sales experience

From making sales to balancing budgets, sales managers deal with hard numbers every day. Your resume should reflect that by including examples of your accomplishments backed up with hard numbers.

Including hard numbers gives hiring managers a real-life reference point for your achievements, and also demonstrates that you’ve been able to achieve concrete results.

Here’s an example of quantified work experience on a sales manager resume:

Sales manager for 5 marketing campaigns worth $1M to $3M; implementing strategic marketing and sales goals, and leading a team of 20 creative and technical sales staff

The above sales manager’s hard numbers provide a reference of the overall monetary worth of their past marketing campaigns (range of $1M to $3M) and the number of employees they managed (20 creative and technical sales staff).

Knowing the marketing campaign’s monetary worth and the size of the team the candidate managed are both important to the hiring manager because they provide proof of the sales manager’s competence and overall management skills.

Been with your employer for 3+ years? Hiring teams like to see career progression. You can show this by highlighting how your team or work expanded, or by listing promotions. – Bonnie Dilber, Recruitment Manager at Zapier

3. Include action verbs in your experience section

In addition to including hard numbers, you should start each bullet point in your resume off with a strong action verb. Using action verbs on your sales manager resume helps display that you have initiative, leadership skills, and most importantly “take action” while on the job.

For example, the candidate in the sample resume uses action verbs suited for a sales manager, such as “strategize,” “implement,” and “supervise”.

Using action verbs makes your previous accomplishments look much stronger to a hiring manager, compared to using phrases such as “duties include” and “responsible for.”

Here’s an example of 30 excellent actions verbs for your sales manager resume:

4. Scan the sales manager job description for industry-specific keywords

When employers post job descriptions online, they normally include industry-specific keywords in the posting that they’ll want to see on applicants’ resumes.

Industry-specific keywords are especially important for larger employers, who use applicant tracking systems (ATS) to automatically scan your resume for these keywords before forwarding it to the hiring manager.

If you want to ensure that your resume is actually read by the hiring manager, you’ll need to write an ATS-friendly resume by including those industry-specific keywords (also referred to as ATS keywords) when detailing your experience, skills, and qualifications.

Here are the most in-demand keywords that we grabbed from 78 real sales manager job descriptions:

trendTop Keywords from Real Sales Manager Job Ads

Data

Keywords	Count	Weight
Sales Team	31	1.0
Customer Service	30	1.0
Sales Experience	22	0.7
Good Track Record	21	0.7
Communication Skills	21	0.7
Commission & Bonuses	20	0.6
Sales Targets	19	0.6
Sales Strategies	19	0.6
Driver's License	17	0.5
Proven Track Record	17	0.5

5. Include your sales manager skills

Sales managers need to manage campaigns, help promote products, all while managing personnel daily. To be a successful sales manager, you’ll need a wide range of sales skills to be successful at the job.

Listing skills on your resume is a great way to quickly showcase to the hiring manager which sales expertise and skills you possess that’ll help you get the job done.

You should make sure to list both hard and soft skills on your resume to show that you’re a balanced candidate. When considering what hard skills to include, you should list the technical skills required for your job, such as the specific software tools that aid in data analysis needed to develop new sales strategies.

Sales managers will also need various soft skills, such as strong people skills and having the ability to negotiate while actively listening to clients and customer needs.

Here’s an example of 20 great hard and soft skills for your sales manager resume:

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Written by

Emily Crowley

Emily Crowley loves helping job seekers overcome obstacles to advance their careers. She graduated from George Mason University with a degree in Foreign Language and Culture and relocated to Taipei shortly after. As a writer and career advisor, she takes a particular interest in empowering young professionals through practical knowledge and advice on topics like resume writing, interviewing, and navigating career changes. Emily’s career advice has been featured in online publications such as Global Trade Magazine and Parade. For media-related queries, she can be reached at emily [at] resumegenius [dot] com.