Here’s what employers look for in a cover letter:
- The context behind why you’re applying for a role
- Genuine enthusiasm and interest
- An explanation of how you’d make a great fit
- Evidence of your relevant work experience and skills
- Some personality
According to a recent survey of hiring managers we conducted, most hiring managers think that providing context for your application is the most important purpose of a cover letter. The cover letter also provides a great opportunity to explain why you’d make a great employee even if you don’t match all of the job requirements.