Address Line 1 Address Line 2, City, State Zip | (212) 256-1414 | jane.smith@gmail.com
Career Objective
Energetic and passionate college student working towards a BS in Marketing at the University of Georgia. Aiming to use my knowledge of advertising, PR, product development, and consumer research strategies to satisfy the marketing internship at your company.
Education
University of Georgia – Athens, GA
Bachelor of Science in Marketing Expected Graduation Dec 2019
- GPA:8/4.0
- Relevant Coursework – Marketing Analytics, Marketing Management, Survey Research, Strategic Internet Marketing, and Integrated Marketing Communications
- Honors & Awards: Dean’s List, Received third place in UGA’s business plan competition
- Clubs: UGA Chapter of the American Marketing Association, Mu Kappa Tau
Marketing Projects
Pet Business Marketing Campaign
- Designed a cost-effective marketing campaign for a local pet grooming business that leveraged a combination social, email, and offline marketing techniques
- Surveyed pet owners in Athens to collect detailed data on the behavior of our target customer
- Developed a campaign budget of $1,500 which we estimated to be the minimum cost that would yield the highest return on investment (ROI)
Business Plan Competition
- Entered UGA’s business plan competition with a group of 4 classmates to build a mock food truck business
- Managed all of the marketing aspects of the business plan including industry analysis, customer trends, market growth, positioning, and promotions.
- Received 3rd place out of the 30 teams that entered the competition
Additional Skills
- In-depth knowledge of social media marketing platforms: Twitter, Google+ Facebook, LinkedIn, Instagram, Pinterest
- Adept with Microsoft Office Suite
- Chinese: Advanced
- Familiar with consumer research tools: AYTM and GutCheck